Experience

Riton Optics

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Marketing Director

  • Oct 2021 - Present

  - Develop overall marketing plans and strategies for two brands meeting sales objectives - Create e-Commerce strategy, to increase order volume and total sales without diminishing B2B sales - Coordinate marketing activities or policies to promote products, working with advertising or public relation managers - Manage entire rebranding of one optics brand from the ground up, focusing on new logo, packaging, tradeshows, sales materials, and website all within a three-month deadline - Use strategic planning to ensure the sale and profitability of products, analyzing business developments and monitoring market trends - Direct the hiring and training of marketing staff and oversee their daily activities, to include five person in house team and two agencies - Manage content creation for use in social, product pages, print, and support to dealers’ sites - Recommend modifications to products, packaging, and other brand characteristics to improve end-user experience with each brand - Coordinate new website build prioritizing usability, website responsiveness, and updating the brand look and feel - Negotiate and organize various key industry trade shows for large product launches, to include coordination with industry writers, editors, and product reviews for cohesive product launch • Launch and manage Amazon Seller Central account for two optic brands, to include inventory management, advertisement, and product creation Show less



Bone Collector Game Calls

• Marketing and Sales Director

  • Mar 2019 - Dec 2021

  - Developed and executed multi-brand marketing budget, utilizing both digital and traditional mediums, to increase awareness for a start-up outdoor brand - Devised successful brand marketing strategies from scratch for a hunting brand in a highly competitive and short-season market - Collaborated with multiple sales representative groups to create engaging presentations highlighting the brand's unique value proposition and fulfilling buyers' expectations throughout the season - Managed QuickBooks P&L statements, balance statements, and inventory across two outdoor brands, ensuring accurate financial reporting and efficient inventory management - Orchestrated key industry trade shows to showcase large product launches, coordinating with industry writers and buyers to secure product coverage and maximize brand exposure. Show less



REALTREE

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Marketing Project Manager

  • Jul 2017 - Mar 2019

  - Managed a $10-million marketing P&L statement, developing and implementing effective marketing strategies to drive growth and profitability - Created and executed long-term brand marketing strategies for two outdoor-related licensing - brands, generating over $60 million in annual gross sales - Collaborated with partners to grow Realtree's business, leveraging marketing spend and aligning partners' campaigns with Realtree's objectives - Partnered with account managers to create compelling campaigns that aligned with internal brand interests and engaged over 1500 partners - Directed a team of 13 creative professionals across 200 projects spanning print, digital, and motion graphic marketing assets, ensuring high-quality deliverables on time and within budget - Negotiated and coordinated key industry trade shows to launch new products, securing coverage from industry writers and buyers to maximize brand exposure. Show less



PRADCO Outdoor Brands

• United States
• Manufacturing
• 100 - 200 Employee

• Marketing Manager

  • Jul 2016 - Jun 2017

  - Spearheaded the development and implementation of comprehensive, long-term marketing strategies for four manufacturing brands, collaborating closely with internal departments and external agencies.- Led and coached a Marketing Assistant in organizing market research and updating the Pro Staff program, resulting in increased employee development and program efficiency.- Presented full marketing plans to key customer accounts, including Academy Sporting Goods, Bass Pro Shops, Cabela’s, among others.- Company, during sales pitches, resulting in increased revenue and brand recognition.- Accountable for managing and maintaining a $5 million marketing budget, ensuring cost-effective and efficient allocation of resources.- Oversaw media buying between an outsourced marketing agency and the internal marketing services team to ensure proper communication of brand strategy, resulting in increased brand recognition and engagement.- Successfully negotiated and purchased media (TV, print, and digital) in the outdoor industry to maximize return on investment.- Actively participated as a marketing liaison in new product development by providing market research to support the development process, resulting in successful product launches and increased revenue.- Managed the planning, process, and strategy for a 200-page print catalog, overseeing freelance content writers and ensuring timely delivery of high-quality written content for both print and digital assets.- Fostered strong relationships with industry personnel to build strategic partnerships through media, public relations, and brand advocate programs.- Managed public relations presentations to educate various vendor partners, including the NRA and Mossy Oak, to obtain proper editorial pieces on the brands, increasing brand recognition and credibility. Show less

• Associate Marketing Manager

  • Oct 2013 - Jun 2016

  - Managed media buying to ensure effective communication of the brands' needs between an outsourced marketing agency and the internal marketing services team.- Accountable for implementing and maintaining the marketing budget, ensuring cost-effective and efficient allocation of resources.- Organized and executed retail associate training programs for key retail stores, such as Academy, Dick's Sporting Goods, and Cabela's, to teach associates the proper ways to sell the four brands to consumers, resulting in increased brand recognition and sales.- Edited a 200-plus page product catalog annually, ensuring accurate and compelling product descriptions and images.- Supervised the distribution of digital properties, including images, videos, and product descriptions, to key retail stores, such as Amazon and Walmart, to support and increase their eCommerce revenue.- Developed relationships with industry personnel to build strategic partnerships through media, public relations, and brand advocate programs at industry trade shows throughout the year, increasing brand recognition and credibility.- Assisted in public relations presentations to educate various vendor partners, such as the NRA and Mossy Oak, to obtain proper editorial pieces on the brands, increasing brand recognition and credibility.- Partnered with an internal events team to organize multiple consumer and trade show booths, adapting show strategy as needed for each brand, resulting in increased brand exposure and engagement.- Managed a multi-store eCommerce platform, using Magento eCommerce, to ensure seamless and efficient online sales and customer service. Show less

• Ecommerce Specialist

  • Sep 2012 - Oct 2013

  - Assisted in the management of a Magento-based website, ensuring seamless and efficient online sales and customer service.- Managed eCommerce sites by utilizing internet research, search engine optimization skills, and marketing strategies to properly write and edit 5000 product descriptions, resulting in increased online sales and customer engagement.- Produced site changes using HTML coding to Magento and Wordpress sites, ensuring that the websites are up-to-date and optimized for user experience and search engine rankings.- Generated and managed Bing Ad, Google AdWords, and Marin Professional Software accounts to drive paid search traffic to eCommerce sites, resulting in increased brand exposure and sales.- Analyzed Google Analytics and Webmasters information to define solutions and strategies for websites and content improvements, ensuring that the websites are optimized for search engine rankings and user experience.- Multi-tasked between aforementioned projects with minimal supervision to consistently meet daily deadlines, ensuring timely and high-quality delivery of projects. Show less



Avalon Middle School

• Teacher

  • Aug 2011 - Jun 2012