Elizabeth Hernandez

Business Development Manager - Utility & Industrial at Niagara Transformer Corporation
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Contact Information
us****@****om
(386) 825-5501
Location
Dallas-Fort Worth Metroplex, US
Languages
  • Spanish -

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Experience

    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Business Development Manager - Utility & Industrial
      • May 2016 - Present

      Manage the marketing and sales development activities in a respective territory to implement business development initiatives and accomplish growth goals.Responsible for driving business growth by developing and maintaining business relationships and identifying new ways to grow the business.Awareness of market and industry trends, competitors, and leading customer strategies.Evaluate, select, train and travel with OEM representatives.Gratify and astonish customers with service excellence. Direct sales programs to achieve optimum customer account coverage and market penetrations.Rely on experience and judgment to plan and accomplish goals while performing a variety of complicated tasks.Assist with development and implementation of results-oriented sales strategies.Plan and analyze the impact of decisions before execution. Coordinate the specific objectives of the Sales Plan; set and track goals.Initiate, establish and maintain highly effective relationships with internal and external business contacts of various cultures. Able to communicate with people at all levels.Successfully set up Lunch & Learns in both utility and industrial markets averaging 35 to 45 attendees; bringing in $12M annual sales driven from new business. Utilizes all resources to optimal potential to extract total potential and deliver best outcome with strongest results.Current Client List: CenterPoint, Dow Chemical, Chevron Phillips, Entergy, LCRA, Austin Energy, Sharyland Utilities, LG&E, Burns & McDonnell, OG&E, Exxon-Mobil, International Paper, Millennium Steel of Texas, Motiva, Oncor, CPS, TVA, Jacobs Engineering, Bechtel

    • Metal Treatments
    • 200 - 300 Employee
    • OEM Account Manager - Enclosure Systems
      • Mar 2013 - Jan 2015

      Tripled electrical enclosure sales in one calendar year from $5M to $15M - Achieved $5M in 2014 ($2M quota) and $15M in 2015 ($5M quota) by visiting assigned territory.Sales of fabricated modular enclosures using technical, organizational, and customer knowledge to ensure safety of customers’ products, such as low-voltage and medium-voltage switchgear; motor controls; variable frequency drives (VFDs); UPS/SCADA systems; relay and control panels; remote terminal units (RTUs); battery units; as well as complex communications and monitoring systems.Prepared and delivered presentations; responding to customer’s inquiries with requisite solutions; and overseeing manufacturing services and turnaround time.Maintained solid understanding of current market conditions, product innovation, and competitor’s products, prices, and sales tactics.Steered efforts in driving revenue of OEM accounts in Canada and the United States. Promoted and sold Arc and Non-Arc Metal-Clad medium size Switchgear.

    • Sales Manager T&D & Smart Grid Program
      • Apr 2010 - Feb 2013

      Exceeded sales quota of $3.1M; delivered sales of $4M in transformer monitoring.Provided strategic sales direction to utility accounts and verticals, while recommending service bundling to provide customers with total value solutions and increasing Severon’s competitive advantage.Successfully acquired turnkey substation automation projects for SCADA, HMI, P&C, and M&D through effective solution-selling techniques. Exceeded sales quota of $3.1M; delivered sales of $4M in transformer monitoring.Provided strategic sales direction to utility accounts and verticals, while recommending service bundling to provide customers with total value solutions and increasing Severon’s competitive advantage.Successfully acquired turnkey substation automation projects for SCADA, HMI, P&C, and M&D through effective solution-selling techniques.

    • Switzerland
    • Appliances, Electrical, and Electronics Manufacturing
    • 500 - 600 Employee
    • Regional Business Manager - Latin America
      • Aug 2008 - Mar 2010

      Built and maintained WDS’ presence through expert management of sales promotions for diagnostic laboratory services and Power Transformer Condition Assessment. Facilitated internal meetings to effectively define action plans for DGA (Dissolved Gas Analysis) laboratory in Mexico, including milestone dates and accomplishment criteria.Established 1st DGA lab in Saltillo, Mexico and secured Luz y Fuerza DGA business.Played an instrumental role in the establishment of diagnostic service centers to maximize existing customer base, enhance competitiveness, and strengthen market position.Pioneered the introduction of the 1st Annual International Power Transformer and Diagnostic Testing training course with collaboration of Prolec GE in Monterrey, Mexico.

    • Global Marketing & Sales Director
      • Sep 2000 - Aug 2008

      Developed and fostered strong partnerships with CFE (Mexico Federal Electricity Commission) and marketed reengineered LTC/OCB parts and Transformer Health Product line and grew component sales to an additional $2.3M.Functioned as a resource in providing training and support across the globe.Served as a driving force in business development - exceeded sales goal by 60%, including global sales to $4M with new transformer health product line. Developed and fostered strong partnerships with CFE (Mexico Federal Electricity Commission) and marketed reengineered LTC/OCB parts and Transformer Health Product line and grew component sales to an additional $2.3M.Functioned as a resource in providing training and support across the globe.Served as a driving force in business development - exceeded sales goal by 60%, including global sales to $4M with new transformer health product line.

Education

  • University of Incarnate Word
    Bachelor’s Degree, International Business
    1988 - 1993

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