National Account Manager- Walmart Account

• Jun 2023 - Present

National Account Sales Manager -Walmart Account

• Mar 2023 - Jun 2023

Customer Category Manager- Walmart Account

• Dec 2014 - Apr 2019

-Managed Clavis, an Enterprise Content Management System Social Continuity, managing project meetings, capturing issues and risks, and reporting status and updates to national and global senior management teams. -Partnered with retailer buyers to provide strategic leadership on Skin Health category plans to maximize growth performance. -Developed Shopper Marketing foundation on the Cetaphil portfolio designed to drive integration with Walmart. -Collaborated cross functionally with the Retail and RX BUs to achieve a successful launch of Differin RX to OTC switch. -Developed scope and managed key research projects including BASES, consumer segmentation mapping, shopper intercepts, marketing mix, new/lost/retained buyer flow, brand shifting and market structure. Show less

Sr. Customer Category Manager- Walmart Account

• Nov 2013 - Dec 2014

-Managed $600M gross sales portfolio and generated +7.0% vs. prior year. -Achieved Category Advisor status and designed and implemented Best-In-Class product placement layout for three categories. -Achieved and maintained #1 share position in two categories. -Presented quarterly POS data, category trends, insights, fact-based recommendations to the buyers surrounding product assortment, pricing, promotions, and placement to identify growth opportunities understanding the competitive landscape. -Accountable for the strategic direction of the category by developing specific strategies around assortment and design to improve category layouts with space planning initiatives to drive the growth of each category. -Secured eight incremental items in full distribution at Walmart through effective new item sell-in presentations including assortment and modular recommendations. Show less

Space and Assortment Manager

• Jan 2013 - Sep 2013

The Manager of Space & Assortment develops, recommends, and facilitates category merchandising tactics in alignment with the retailer’s category direction. -Responsible for supporting Meijer, Publix, HEB, Winn Dixie and cross functional business partners to deliver planograms, space analysis and assortment strategies for seven categories. -Accountable for the strategic direction of the planograms by developing specific strategies around assortment and planograms to improve category layouts with space planning initiatives to drive the growth of each category. -Collaborates with sales teams to integrate shopper insights, planograms and assortment support into category/business review and store reset process. -Strengthen and Develop relationships within each retailer to expand Hillshire Brands as preferred Category and Shopper insights partner in the categories we compete in. -Leverage all aspects of the Hillshire Brands category Leadership Platforms to distinguish Hillshire Brands as an industry leader in insights and capabilities. -Execute customer solutions and shopper marketing at the shelf to drive shopper engagement. -Demonstrates ability to analyze and resolve complex problems and data. -JDA Space Planning Certification – August 2013 Show less

Category Manager

• Oct 2010 - Jul 2012

Accountable for all Church & Dwight household and personal care items for Walgreens nationwide. Managed all Arm & Hammer products, Xtra, Oxi Clean, Kaboom, Spinbrush, Trojan, 1st Response, Nair, Simply Saline, Orajel. Increased sales of total brand by presenting recommendations and influencing the buyer to move brands up to eye level placement from the bottom shelf. Category Captain- Family Planning category. Monitored and analyzed industry trends and reported results to buyer. Designed and implemented Best-In-Class planograms for the national vertical to horizontal brand positioning reset. Gained 19 additional facings for major reset by transforming each item on each shelf from horizontal to vertical. Increased sales and gained business by persuading buyer to approve for a midyear minor reset to allow for 5 new items to be placed in distribution. Continued to grow brand share, share of shelf and incremental distribution on 3 brands totaling over 15%. Certified Fact-Based Solution Selling - Delta Associates Proficient In: Nielsen, Walgreens Supplier Net, Prospace. Show less

Account Manager

• Aug 2005 - Oct 2010

-Managed business portfolio while consistently growing new business. -Expanded customer account base 65% year-over-year from 2008 – 2010. -Achieved and exceeded monthly revenue goals YOY. -Managed business portfolio while consistently growing new business. -Expanded customer account base 65% year-over-year from 2008 – 2010. -Achieved and exceeded monthly revenue goals YOY.

Advertising Sales Intern

• May 2005 - Aug 2005

•Responsible for developing new advertisers, preparing packages, proposals for client meetings. •Conduct program calendars, computer support materials, research and presentation projects. •Assist account executives on production shoots and sales calls. •Hands-on experience working with departments such as production and marketing/promotions. •Responsible for developing new advertisers, preparing packages, proposals for client meetings. •Conduct program calendars, computer support materials, research and presentation projects. •Assist account executives on production shoots and sales calls. •Hands-on experience working with departments such as production and marketing/promotions.

Traffic Coordinator Intern

• May 2004 - Aug 2004

• Routed and tracked active jobs from beginning to completion. •Worked with production and account executives in writing job cost estimates. •Responsible for writing traffic instructions for ten clients. •Conducted research for new product development and ideas for Michigan Lottery advertisements, Twelve Oaks Mall and Detroit Tigers. • Routed and tracked active jobs from beginning to completion. •Worked with production and account executives in writing job cost estimates. •Responsible for writing traffic instructions for ten clients. •Conducted research for new product development and ideas for Michigan Lottery advertisements, Twelve Oaks Mall and Detroit Tigers.