Experience

Introhive

• Canada
• Software Development
• 100 - 200 Employee

• Manager, Customer Marketing & Advocacy

  • Aug 2023 - Present

  Halifax, Nova Scotia, Canada

• Customer Evangelist

  • Sep 2021 - Aug 2023

  Halifax, Nova Scotia, Canada



Nova Scotia Liquor Corporation

• Canada
• Retail
• 500 - 600 Employee

• Marketing Manager

  • Jul 2020 - Mar 2021

  Responsible for the strategic development, management and execution of the NSLCs marketing initiatives that are designed to educate, engage and inspire customers. Through customer education initiatives, delivered programs and content that helped customers navigate product categories so they could discover new tastes and make responsible choices.

• Category Marketing Manager

  • Jun 2018 - Jul 2020

  Halifax, Canada Area

• Marketing Coordinator

  • Apr 2017 - May 2018

  Provided support and assistance on an array of marketing activities. The portfolio included retail marketing, in-store marketing promotions, product promotion execution, and support on all in-store marketing support activity. Worked closely with category teams, graphic design specialist and vendor partners.



Revolve Branding & Marketing

• Canada
• Advertising Services
• 1 - 100 Employee

• Brand Strategist | Media

  • Mar 2016 - Nov 2016

  Bedford, Nova Scotia Developed and managed close relationships with key clients, gaining their trust and confidence as a strategic thinker and decision maker for large marketing and advertising campaigns. Accountable for delivery of successful projects on time and on budget. Delivered clear objectives and expectations to ensure goals were met or exceeded through client contracts and brief documents with agreed upon deliverables and timelines.



The Chronicle Herald

• Canada
• Newspaper Publishing
• 1 - 100 Employee

• Key Account Manager

  • Sep 2013 - Mar 2016

  Halifax, Canada Area Directly managed and built relationships with local key accounts while constructing and implementing profitable long-term account plans through all Chronicle Herald products and services: digital, magazine, newspaper, inserts, contesting, video production, photography, etc. Managed a book of 3.3 million in advertising sales while being proficient in finding new strategies, analyzing business trends and leading innovation.

• Advertising Account Executive

  • Dec 2012 - Aug 2013

  Halifax, Canada Area Managed an assigned list of customers while prospecting and developing new accounts; developed long term relationships with local business owners, recommending multi-media marketing and advertising strategies.



Nova Scotia Community College - NSCC

• Canada
• Higher Education
• 700 & Above Employee

• Project Coordinator (Contract)

  • Sep 2012 - Nov 2012

  Halifax, Canada Area Coordinated a number of projects and speaking engagements, both locally and regionally while keeping within budget. Managed project timelines, organized schedules and logistics for multiple participants and speakers as well as created and designed marketing assets for the department.



Arrivals + Departures

• Advertising Services
• 1 - 100 Employee

• Account Coordinator (Contract)

  • Jan 2012 - Aug 2012

  Halifax, Canada Area Acted as the day-to-day client contact, managing client expectations and communicating client feedback thoroughly. Working closely with production and creative teams, ensuring client’s objectives are met and goals exceeded. Constructed creative briefs, contact reports, scope documents and communication plans.



Luckett Vineyards

• Canada
• Wineries
• 1 - 100 Employee

• Winery Assistant (Seasonal)

  • Aug 2011 - Dec 2011

  Halifax, Canada Area Worked side by side with Pete Luckett learning business strategy, branding, and marketing techniques. While there I educated customers on Luckett wines, conducted personalized tastings and tours for groups of five to 20 plus people, facilitated events and hosted fine dining functions.



Taste of Nova Scotia

• Marketing Communications

  • Apr 2011 - Aug 2011

  Bedford, Nova Scotia Traveled to Toronto to assist the Director of Communications and Events for the 2011 Nova Scotia Saltscapes Expo, promoting Nova Scotia as a leading culinary destination. Acted as project lead for Tastes participation in Divas on the Green as well as the PACRIM invitational. Assisted the Director of Communications and Events with internal and external communications, event planning, setup/tear down and promotions.



Winery Association of Nova Scotia

• Marketing Communications

  • Apr 2011 - Aug 2011

  Bedford, Nova Scotia Project lead for the 2011 Nova Scotia wine education seminars; organizing and conducting 23 wine seminars across the province over four weeks alongside a Sommelier. After which I compiled an extensive evaluation including follow ups and surveys; helping with the remake and design of the 2011 wine education booklet. Assisted the Director of Communications and Events with internal and external communications, event planning, setup/tear down and promotions.