Experience

Webisdom Management Services Pvt. Ltd.

• Advertising Services
• 100 - 200 Employee

• Sr. Digital Consultant

  • Jan 2020 - Present

  1. Lead the delivery of assigned digital marketing projects 2. Manage campaigns in the marketing automation platform, ensuring that automated elements run as expected. Report any issues or concerns in a timely manner 3. Expertise in Search Engine optimization , Video & Content development, UI/UX, Performance Marketing, App Development. 4. Ensure quality control on all aspects of the campaign with guidance from the project manager. 5. Identify opportunities and resolve problems regarding commercial effectiveness as indicated by clients or the firm. 6. Provide key campaign reporting metrics to the project team as required 7. Kick off new projects, drive the initial discovery phase, work with project managers and clients, drive prototypes and proof of concept 8. Suggest solution implementation approaches, create estimates, and timelines in coordination with project leads, to ensure successful implementation and program delivery 9. Identify opportunities to enhance campaign performance and make recommendations 10. Lead junior team members, and/or be an independent contributor to build, test, and execute models, campaigns, analyses, communications, etc 11. Provide project guidance for more junior team members regarding process improvements, planned approaches for client requests, or transition of new deliverables. 12. Drive performance of key metrics, (i.e. ROI, CPA) and help set future KPIs for campaigns and tests 13. Maintain proficiency with latest trends and capabilities, especially within the life science industry. 14. Support digital and omnichannel business development for new and existing clients Show less