Elizabeth Ellis
Principal at The Liz Ellis Word Company- Claim this Profile
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Topline Score
Bio
Kellie M. Lange, MBA
Liz is an absolute delight to work with. I am so grateful to have had Liz’s support in crafting our 2023 Diversity & Belonging Report. A thoughtful, strategic communicator, I was impressed with how quickly she understood who we are as an organization and the tone in which we communicate. She deftly navigated the many stakeholders involved and understood the nuance of decisions we made in drafting the report. I am looking forward to our next collaboration!
Chad Cabonor
It is rare to find someone who can write excellent copy and strategically look at the bigger picture to understand how her work will be integrated into the project. Through her experience and professionalism, Liz has established herself as a leader and trusted partner on all of the projects for which we have collaborated. She is a delight to work with, and I highly recommend her for any job.
Ellen Schell
Liz is one of the most thoughtful and strategic marketers I’ve ever worked with. She has helped us level up our written communication on our brand, driving consistency across touch points and challenging us to honor the consumer via simplified communication. As a start up founder, it can be hard to find trusted, effective resources that truly help drive the business forward. Liz has helped us tremendously this past year and we look forward to continuing to work with her well into the future.
Kellie M. Lange, MBA
Liz is an absolute delight to work with. I am so grateful to have had Liz’s support in crafting our 2023 Diversity & Belonging Report. A thoughtful, strategic communicator, I was impressed with how quickly she understood who we are as an organization and the tone in which we communicate. She deftly navigated the many stakeholders involved and understood the nuance of decisions we made in drafting the report. I am looking forward to our next collaboration!
Chad Cabonor
It is rare to find someone who can write excellent copy and strategically look at the bigger picture to understand how her work will be integrated into the project. Through her experience and professionalism, Liz has established herself as a leader and trusted partner on all of the projects for which we have collaborated. She is a delight to work with, and I highly recommend her for any job.
Ellen Schell
Liz is one of the most thoughtful and strategic marketers I’ve ever worked with. She has helped us level up our written communication on our brand, driving consistency across touch points and challenging us to honor the consumer via simplified communication. As a start up founder, it can be hard to find trusted, effective resources that truly help drive the business forward. Liz has helped us tremendously this past year and we look forward to continuing to work with her well into the future.
Kellie M. Lange, MBA
Liz is an absolute delight to work with. I am so grateful to have had Liz’s support in crafting our 2023 Diversity & Belonging Report. A thoughtful, strategic communicator, I was impressed with how quickly she understood who we are as an organization and the tone in which we communicate. She deftly navigated the many stakeholders involved and understood the nuance of decisions we made in drafting the report. I am looking forward to our next collaboration!
Chad Cabonor
It is rare to find someone who can write excellent copy and strategically look at the bigger picture to understand how her work will be integrated into the project. Through her experience and professionalism, Liz has established herself as a leader and trusted partner on all of the projects for which we have collaborated. She is a delight to work with, and I highly recommend her for any job.
Ellen Schell
Liz is one of the most thoughtful and strategic marketers I’ve ever worked with. She has helped us level up our written communication on our brand, driving consistency across touch points and challenging us to honor the consumer via simplified communication. As a start up founder, it can be hard to find trusted, effective resources that truly help drive the business forward. Liz has helped us tremendously this past year and we look forward to continuing to work with her well into the future.
Kellie M. Lange, MBA
Liz is an absolute delight to work with. I am so grateful to have had Liz’s support in crafting our 2023 Diversity & Belonging Report. A thoughtful, strategic communicator, I was impressed with how quickly she understood who we are as an organization and the tone in which we communicate. She deftly navigated the many stakeholders involved and understood the nuance of decisions we made in drafting the report. I am looking forward to our next collaboration!
Chad Cabonor
It is rare to find someone who can write excellent copy and strategically look at the bigger picture to understand how her work will be integrated into the project. Through her experience and professionalism, Liz has established herself as a leader and trusted partner on all of the projects for which we have collaborated. She is a delight to work with, and I highly recommend her for any job.
Ellen Schell
Liz is one of the most thoughtful and strategic marketers I’ve ever worked with. She has helped us level up our written communication on our brand, driving consistency across touch points and challenging us to honor the consumer via simplified communication. As a start up founder, it can be hard to find trusted, effective resources that truly help drive the business forward. Liz has helped us tremendously this past year and we look forward to continuing to work with her well into the future.
Credentials
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Certified Woman-Owned Business
Women's Business Enterprise Council Pacific (WBEC Pacific)Sep, 2021- Nov, 2024
Experience
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The Liz Ellis Word Company
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United States
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Advertising Services
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1 - 100 Employee
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Principal
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Mar 2020 - Present
Brand strategy, communications, editorial and copywriting across a diverse and growing client base. Brand strategy, communications, editorial and copywriting across a diverse and growing client base.
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Craftsy
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United States
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E-Learning Providers
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1 - 100 Employee
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Sr. Director, Communications and Creative
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Aug 2019 - Mar 2020
Senior strategic and creative leader in a fast-moving digital marketing organization. Managed in-house and freelance creative team of 12 professionals including copywriters, graphic designers, photographers and stylists. Established messaging strategy and directed creative for email, display and social campaigns, delivering 200+ unique creative assets monthly. Regularly supervised brief development and led client-facing presentations.
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Editorial Director
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May 2018 - Jul 2019
Established editorial competency supporting a new-to-market subscription content brand. Built in-house and freelance writing and editing teams and guided org-wide activation of updated brand voice. Established processes for high-volume content creation and maintenance, stewarding a library of 6,000+ articles drawing 1M+ unique pageviews per month. Worked closely with technical SEO and Business Insights teams on content performance to ensure continued traffic growth. Collaborated daily with Brand Marketing, Social and Site Experience partners to promote in-market consistency. Show less
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Director, Brand Strategy and Communications
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Sep 2017 - Apr 2018
Led brand-building efforts in a fast-moving marketing organization, then operating under the Craftsy brand. Supported a complex blended media and eCommerce business while working closely with Consumer Insights team on next-stage brand vision and consumer target research. Drafted corporate and PR comms, including issues management, as needed.
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Director, Brand Copy
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Mar 2016 - Aug 2017
Directed content, brand-building and copywriting initiatives for growing digital retailer in the crafting space, operating at that time under the Craftsy brand.
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WhiteWave Foods
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United States
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Consumer Goods
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300 - 400 Employee
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Brand Copy and Editorial Lead
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Jan 2010 - Feb 2016
Occupied a series of increasingly strategic creative and communication roles for in-house agency serving America's fastest-growing consumer packaged goods company. In addition to creative branding focus, worked extensively in health claims, legal/regulatory and sensitive issues.
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Creative Content Manager
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2005 - 2010
Independently built a lean and efficient content management team to meet the needs of a rapidly growing consumer packaged goods company.
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Education
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Amherst College
BA, Anthropology
Community
