Experience

eld Creative

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Marketing Consultant & Founder

  • Aug 2016 - Present

  At eldCreative we offer a flexible, results-driven marketing service providing one-to-one consultant advice for SMEs across Dorset but specifically in the Bournemouth and Christchurch area. We can help to put your product or service in front of the people that matter, both online and offline. With solid experience in both B2C and B2B sectors, we can offer interim marketing management support for extensive campaigns or adhoc fulfilment of one off projects/events. We don’t believe in buzz words or marketing jargon, just simple honest, creative input into your business. At eldCreative we cover a variety of marketing disciplines including Web Development, SEO, Social Media, Events, PR, Content Creation and Brand Styling. If you want to start making waves in your relevant industry, at a fraction of the cost of heavyweight agencies, then contact us for a free* of charge audit. Visit: www.eldcreative.co.uk Show less



Create Gift Love

• United Kingdom
• Consumer Goods
• 1 - 100 Employee

• Marketing Manager

  • Jun 2015 - Oct 2017

  General: Developing B2C marketing strategy from scratch and building brand awareness for Create Gift Love and brother company Man Gun Bear. Implementing SEO across eCommerce site Shopify. Maintaining partnership with Not on the High Street marketplace to secure listing as exclusive 'Top Seller'. Developing corporate relationships and creating proposals for wholesale enquiries. Budget control across marketing spectrum. Consumer Marketing: Overseeing the day-to-day running of www.creategiftlove.co.uk using Shopify CMS. Managing H1 titles, alt tags and meta descriptions. Improving navigation and implementing brand re-design and functionality across all pages. Producing rich, engaging content to improve SEO and for use across social media platforms. Planning the strategic social media plan across Facebook, Twitter, Pinterest, Google+ and Instagram using Hootsuite. Growth of 50% in 12 months. Storyboarding video content and overseeing filming/editing process. Overseeing specialist and mainstream PR activity, working alongside bloggers and copy writing press releases. Implementing advertising plan across online and offline platforms including management of PPC account and print. Planning and preparing content for newsletters based on themes/seasonality using Mailchimp software. Updating KPIs using Google Analytics. Show less



Design Objectives Ltd

• Marketing Manager

  • Oct 2012 - May 2015

  General: Overseeing trade and consumer marketing strategies for in-house and licensed craft brands (c.6500 SKUs). Managing a team of 6 including carrying out supervisions, appraisals and working towards KPIs. Developing channel marketing strategy across buyer’s groups, distribution partners and licensors. Budget control of up to £500K per annum across the whole marketing spectrum. Consumer Marketing: Producing rich, engaging B2C website content to improve SEO and drive traffic to docrafts.com. Driving E-commerce plan for online Shop including re-design of landing page and promoting subscriptions. Planning the strategic social media plan across Facebook (65K Likes), Twitter (3.5K Followers), Pintrest and Instagram. Storyboarding video content for You Tube channel, overseeing filming/editing process. Overseeing specialist and mainstream PR activity, working alongside bloggers and copy writing press releases. Implementing advertising plan across online and offline platforms including Google Display Network and print. Involved in the artistic direction and promotion of Creativity – ‘The UK’s best selling craft magazine’ published in-house. Preparing content for newsletters based on themes/seasonality using Mailchimp software. Trade Marketing: Overseeing bespoke in-store POS process, from concept through to production, maximising product exposure and sales. Providing VM support and bay planning for key accounts such as Hobbycraft, to coincide with bi-monthly product launch. Preparing on-air content for Ideal World TV, including set design proposals, advert teasers and kit allocation. Project managing design, construction and running of Docrafts’ tradeshow stand across Europe and the US. Producing e-shots and articles to communicate new initiatives to stockist database using MailChimp. Overseeing the day-to-day running of B2B website using CMS, managing H1 titles, tags and descriptions. Show less



Osprey Europe Ltd

• European Marketing Executive

  • Jan 2011 - Oct 2012

  General: • Promoting Osprey across Europe using a range of online/offline initiatives. • Collaborating with over 15 distribution partners and sales agents across Europe. • Allocating marketing budget across all markets of up to £600,000 per annum. Trade Marketing: • Project managing stand space at the annual ISPO, OutDoor and Eurobike tradeshows in Germany. • Developing in-store POS concepts including banners, window co-op, T-shirts. • Overseeing trade catalogue production including pagination, translations and proofing. • Managing sponsorships of athletes including media promotion and contract renewals. • Arranging photo shoots for new product launches including location setting, model scouting and clothing selections. Consumer Marketing: • Events management. Arranging logistics of Osprey tour bus at over 20 European consumer events. • Overseeing external PR agency, to ensure effective brand promotion in specialist/mainstream press. • Arranging media plan across print publications and online such as PPC and placement of MPU adverts. • Planning and maintaining the social media strategy and analysing user impressions. Show less



Vox Pops International

• United Kingdom
• Media Production
• 1 - 100 Employee

• Senior Project Manager

  • Sep 2007 - Dec 2010

  Project Management: • Account managing on behalf of clients such as Sky, BBC, Pepsi, Cadbury’s, New Look, Johnson’s and Nokia. • Producing video content for consumer insight, B2B and B2C marketing and advertising purposes. • Taking client briefs, developing ideas and writing proposals for up to £100k budgets, keeping to tight deadlines. • Location scouting, organising permissions to film and booking travel arrangements. • Managing teams of camera operators, editors and translators worldwide. • In-depth knowledge of research methodologies such as focus groups, vox pops and accompanied shops. Production: • Good experience editing on Final Cut Pro, producing and overseeing 3-5 minute creative edits/promos. • Competent user of Sony V1/Z1/EX1 HDV cameras, ability to film ‘talking head’ interviews using lighting equipment. • Encoding and uploading footage to ftp sites including DVD production. Show less


Across Asia and Australia
• Travelling

  • May 2006 - Aug 2007


CNBC-e

• Events Services

• Transmission Controller

  • Jul 2005 - Apr 2006

  • Monitoring output of live TV transmission from CNBC newsroom studios, liaising with directors through talkback. • Competent user of live automation systems, Alamar and Pebble Beach. Understanding of Ofcom regulations. • Undertaking quality control (QC) and access services checks on all material. • Monitoring output of live TV transmission from CNBC newsroom studios, liaising with directors through talkback. • Competent user of live automation systems, Alamar and Pebble Beach. Understanding of Ofcom regulations. • Undertaking quality control (QC) and access services checks on all material.



Hammersmith Apollo Theatre

• VIP Host and Bar Supervisor

  • Jul 2001 - Jun 2005

  • Hospitality for VIP guests providing first-class customer service. • Supervision of bar, delegating roles to members of staff. • Cashing tills and stock control checks. • Hospitality for VIP guests providing first-class customer service. • Supervision of bar, delegating roles to members of staff. • Cashing tills and stock control checks.