Experience

Marlin Connections

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Strategy Director

  • Apr 2023 - Present

• Senior Digital Strategist

  • Jun 2022 - Apr 2023



Centerline Digital

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Jun 2021 - Jun 2022

  •Focus on growing new B2B technology clients into dedicated long-term clients by building strong relationships and executing high level go-to-market strategy for key business units and new client audiences. •Become an industry expert on; HealthCare Technology, Payer Provider MedTech Marketing, Cyber Security, Identity Orchestration, Advanced Analytics and Operational Efficiency. •Plan and manage go-to-market campaigns for content strategy and execution, including video production, testimonials, case studies, white papers and interactive content. •Company subject matter expert for go-to-market campaign planning and branding strategy. Show less



The Marlin Company

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Jan 2020 - Jun 2021

  •Responsible for the management and growth of a team of 4 account service members and 6 B2B client accounts equaling $2.4M in business revenue. •Work to achieve client’s strategic brand and business objectives by providing guidance and leading internal teams to deliver integrated communication awareness and lead generation campaigns. •Identify areas for growth and incremental digital opportunities with client partners to develop unique strategies and build upon current client strategies within the digital landscape to meet/exceed objectives.•Consult internally and sell in Marlin Network SAAS proposals to network wide clients in order to expand Marlin Network’s digital and strategic capabilities beyond current B2B services. •Manage all client account billing, forecasting, internal business projections and staffing for my client teams. Show less

• Senior Digital Marketing Strategist / Digital Account Supervisor

  • Mar 2016 - Dec 2019

  Clients include: PepsiCo Foodservice, Frito-Lay Foodservice, Tyson Foodservice, Ventura Foods, High Liner Foods and Little Caesars Franchise.•Promoted to Digital Account Supervisor February 2019•Promoted to Senior Digital Marketing Strategist April 2018•Promoted to Digital Marketing Strategist February 2017•Promoted to Senior Digital Account Executive March 2016•Integrate content strategy across the digital marketplace, surrounding target with 360-degree brand message.•Perform detailed marketplace research into client industry categories, competitors and users.•Conduct web asset audits to map a brand’s global web presence and assess the effectiveness of each digital asset.•Identify opportunities for clients to use digital technology to enhance their overall marketing mix: product, price, place, or promotion.•Work within multiple client development systems including content management systems (CMS) and data assets management system (DAMS). •Manage various Email Service Platforms (ESP) for communication strategies, Marketing Automation and data analysis.•Lead the creation and integration of the JIRA software system company wide. This included creating efficiency procedures for all project planning implementations and 9 months of conducting employee training for software and procedure adoption. Show less

• Account Executive

  • Jul 2013 - Mar 2016

  • Hired as an intern in July 2013• Promoted to Assistant Account Executive, April 2014• Promoted to Account Executive, April 2015 with The French's Food Company as a focus client account• Plan and manage all print and digital media for The French's Food Company Account• Digital Media executions include traditional media as well as Google AdWords and Retargeting• Plan all PR events for The French's Food Company• Manage project execution for all digital projects for The French's Food Company, including full website updates, microsite creation/updates and mass email executions• Conduct monthly and quarterly analytics and digital execution reports using Google Analytics• Manage print and POS projects Show less



Springfield Dance Alliance

• Springfield, Missouri

• Executive Director

  • May 2017 - Dec 2019

  •Develop and manage organizational policies approved by the Board in areas of operations, fundraising, finance and budgeting, marketing and communications, grant research and writing, community outreach, concert programming, and community relations. •Implemented Spring 2018 organization rebranding and communication strategies. •Acting Web Marketing Manager for all digital entities; Wordpress website, Facebook, Instagram and event management. •Develop and manage organizational policies approved by the Board in areas of operations, fundraising, finance and budgeting, marketing and communications, grant research and writing, community outreach, concert programming, and community relations. •Implemented Spring 2018 organization rebranding and communication strategies. •Acting Web Marketing Manager for all digital entities; Wordpress website, Facebook, Instagram and event management.



Ozark High School

• Ozark, Missouri

• Dance Team Coach

  • Jul 2015 - Aug 2018

  • Coach and Choreographer for the Ozark Tiger's Pride Varsity Dance Team • Coach and Choreographer for the Ozark Tiger's Pride Varsity Dance Team



Ozark Dance Academy

• Ozark, Missouri

• Dance Instructor, Competition Coach, Choreograher

  • Jun 2012 - Jun 2017

  • Instruct students ages 6-18+ in Ballet, Tap, Jazz and Lyrical • Coach the Ozark Dance Academy Competition teams • Choreograph group pieces and solos for competitions • Over 20 years of training in Vaganova Ballet Technique • Attended American Ballet Theatre Collegiate Intensive in 2010 • Completed a minor in Dance from Missouri State University • Taught at the 2013 Midwest - American College Dance Festival • Instruct students ages 6-18+ in Ballet, Tap, Jazz and Lyrical • Coach the Ozark Dance Academy Competition teams • Choreograph group pieces and solos for competitions • Over 20 years of training in Vaganova Ballet Technique • Attended American Ballet Theatre Collegiate Intensive in 2010 • Completed a minor in Dance from Missouri State University • Taught at the 2013 Midwest - American College Dance Festival



MBA Ambassador

• Missouri State University

• MBA Ambassador and MBA Association Steering Committee

  • Oct 2011 - May 2013

  • Chosen by the MBA Coordinator to be a member of the MBA Ambassador student recruiting pilot program. • Promote and recruit for the Missouri State University MBA Program to prospective students. • Give presentations to undergraduate students to recruit for the MBA program. • Contribute to marketing research to form and promote the first MBA Association at Missouri State University. • Chosen by the MBA Coordinator to be a member of the MBA Ambassador student recruiting pilot program. • Promote and recruit for the Missouri State University MBA Program to prospective students. • Give presentations to undergraduate students to recruit for the MBA program. • Contribute to marketing research to form and promote the first MBA Association at Missouri State University.



Missouri State University

• United States
• Higher Education
• 700 & Above Employee

• Graduate College Recruitment and Marketing Graduate Assistant

  • Sep 2011 - May 2013

  • Recruit new graduate students by attending career fairs and giving admissions presentations. • Schedule prospective graduate student campus visits and give campus tours. • Work with academic departments to facilitate meetings with prospective graduate students. • Manage requests for information by sending information packets and answering e-mails. • Create Graduate College and Graduate Program Brochures published by the University. • Process students’ admissions documents into the Banner Software system. Show less



Dancebase, National Centre for Dance

• Edinburgh, United Kingdom

• Communication/Marketing support at Edinburgh Fringe Festival

  • Aug 2012 - Aug 2012

  • Participated in interactive marketing operations for Dancebase performances. • Conducted Online Marketing Management of reviews and comments about Dancebase performances. • Participated in interactive marketing operations for Dancebase performances. • Conducted Online Marketing Management of reviews and comments about Dancebase performances.



Springfield Regional Arts Council

• Springfield, MO

• Marketing Intern

  • May 2012 - Aug 2012

  • Created an SPSS statistical project to prove the effectiveness of student programs. • Researched and composed specific sections pertaining to the statistical project for several grant applications. • Composed 10+ press releases for events and programs. • Generated special event contracts for various event entertainment vendors. • Created the Intern Exit Survey, which is now used for all interns. • Curated 3 art exhibitions for the Springfield Regional Arts Council Gallery. Show less



American College Dance Festival Association

• Springfield, MO

• Midwest American College Dance Festival Event Coordinator - 2011

  • May 2011 - Mar 2012

  • Created volunteer and special event class schedules for the 4-day conference. • Managed a group of 50+ conference workers and volunteers for the entire conference. • Created registration and information packets and a check in systems for those attending conference. • Managed sections of the department budget and spending. • Created volunteer and special event class schedules for the 4-day conference. • Managed a group of 50+ conference workers and volunteers for the entire conference. • Created registration and information packets and a check in systems for those attending conference. • Managed sections of the department budget and spending.



Panhellenic Executive Council

• Missouri State University

• Vice President - Community Relations

  • Dec 2009 - Dec 2010

  • Managed and revised Panhellenic Bylaws and Constitution. • Created community Service and Philanthropic opportunities for the inter-fraternal community, which raised over $3000 for a sponsored non-profit women’s organization. • Produced educational programs for chapters to improve their community relations campaigns and community service and philanthropic endeavors. • Managed and revised Panhellenic Bylaws and Constitution. • Created community Service and Philanthropic opportunities for the inter-fraternal community, which raised over $3000 for a sponsored non-profit women’s organization. • Produced educational programs for chapters to improve their community relations campaigns and community service and philanthropic endeavors.



Sigma Kappa Sorority

• United States
• Non-profit Organizations
• 400 - 500 Employee

• President

  • Dec 2008 - Dec 2009

  • Received the Missouri State President of the Year Award 2009. • This award is given to the president that exemplifies selfless leadership in the face of obstacles put forth by her own chapter as well as the inter-fraternal community, shows excellent executive board management skills, incorporates inter-fraternal relations through new program implementation, and promotes and fosters the growth of leadership in the members of her chapter. • Managed an executive board of 9 women, 20 chair positions, and a chapter of 175+ collegiate members. • Collegiate representative for the Sigma Kappa Delta Upsilon Chapter Corporation Board. • Responsible for the improvement and implementation of chapter standards and bylaws. • During this term the Delta Upsilon chapter won numerous chapter awards including Missouri State Chapter of the Year, and the One Star National Chapter Award given by Sigma Kappa National Headquarters. Show less



World Affairs Council

• Missouri State University

• President

  • Jan 2008 - Dec 2008

  • Managed the team to compete at the Mid American Model United Nations Conference. • Organized the American Model United Nations High School Conference sponsored by World Affairs Council. • Managed the team to compete at the Mid American Model United Nations Conference. • Organized the American Model United Nations High School Conference sponsored by World Affairs Council.