Elizabeth Fontaine
Senior Marketing Specialist at IdeaScale- Claim this Profile
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Topline Score
Bio
David RC Leary
Lizzie Fontaine is one of the finest social media professionals I have ever had the pleasure of working with. Her customer-focused approach to online content served our team well through a series of crises, and she is to be commended for her professionalism and dedication to action. Beyond her excellent writing and organizational skills, Lizzie is a wonderful teammate who brings light and levity to every situation. Five stars. Would hire again.
Brooke DeMerchant
I reported to Elizabeth as an intern for the Nichols Mar-Comm Department. Elizabeth is an experienced professional with great knowledge of digital and traditional marketing. Elizabeth provided great ideas, examples, and tips when creating content for our deliverables. Elizabeth taught social media, photography, digital ad campaigns, understandings of radio ads, copywriting, and other insights of the marketing profession. Her work style was very collaborative, which helped define our creative success. Elizabeth demonstrated leadership that I truly admired. As a manager, Elizabeth was dependable and someone I could reach out to after hours for help. Outside of being my manager, Elizabeth became a mentor. It was a privilege to learn from and work for Elizabeth!
David RC Leary
Lizzie Fontaine is one of the finest social media professionals I have ever had the pleasure of working with. Her customer-focused approach to online content served our team well through a series of crises, and she is to be commended for her professionalism and dedication to action. Beyond her excellent writing and organizational skills, Lizzie is a wonderful teammate who brings light and levity to every situation. Five stars. Would hire again.
Brooke DeMerchant
I reported to Elizabeth as an intern for the Nichols Mar-Comm Department. Elizabeth is an experienced professional with great knowledge of digital and traditional marketing. Elizabeth provided great ideas, examples, and tips when creating content for our deliverables. Elizabeth taught social media, photography, digital ad campaigns, understandings of radio ads, copywriting, and other insights of the marketing profession. Her work style was very collaborative, which helped define our creative success. Elizabeth demonstrated leadership that I truly admired. As a manager, Elizabeth was dependable and someone I could reach out to after hours for help. Outside of being my manager, Elizabeth became a mentor. It was a privilege to learn from and work for Elizabeth!
David RC Leary
Lizzie Fontaine is one of the finest social media professionals I have ever had the pleasure of working with. Her customer-focused approach to online content served our team well through a series of crises, and she is to be commended for her professionalism and dedication to action. Beyond her excellent writing and organizational skills, Lizzie is a wonderful teammate who brings light and levity to every situation. Five stars. Would hire again.
Brooke DeMerchant
I reported to Elizabeth as an intern for the Nichols Mar-Comm Department. Elizabeth is an experienced professional with great knowledge of digital and traditional marketing. Elizabeth provided great ideas, examples, and tips when creating content for our deliverables. Elizabeth taught social media, photography, digital ad campaigns, understandings of radio ads, copywriting, and other insights of the marketing profession. Her work style was very collaborative, which helped define our creative success. Elizabeth demonstrated leadership that I truly admired. As a manager, Elizabeth was dependable and someone I could reach out to after hours for help. Outside of being my manager, Elizabeth became a mentor. It was a privilege to learn from and work for Elizabeth!
David RC Leary
Lizzie Fontaine is one of the finest social media professionals I have ever had the pleasure of working with. Her customer-focused approach to online content served our team well through a series of crises, and she is to be commended for her professionalism and dedication to action. Beyond her excellent writing and organizational skills, Lizzie is a wonderful teammate who brings light and levity to every situation. Five stars. Would hire again.
Brooke DeMerchant
I reported to Elizabeth as an intern for the Nichols Mar-Comm Department. Elizabeth is an experienced professional with great knowledge of digital and traditional marketing. Elizabeth provided great ideas, examples, and tips when creating content for our deliverables. Elizabeth taught social media, photography, digital ad campaigns, understandings of radio ads, copywriting, and other insights of the marketing profession. Her work style was very collaborative, which helped define our creative success. Elizabeth demonstrated leadership that I truly admired. As a manager, Elizabeth was dependable and someone I could reach out to after hours for help. Outside of being my manager, Elizabeth became a mentor. It was a privilege to learn from and work for Elizabeth!
Credentials
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Webinar Presenter Certification
ON24Feb, 2022- Nov, 2024 -
Google Analytics Individual Qualification
Google Digital Academy (Skillshop)Apr, 2020- Nov, 2024 -
Email Marketing Certified
HubSpotFeb, 2022- Nov, 2024
Experience
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IdeaScale
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United States
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Software Development
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1 - 100 Employee
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Senior Marketing Specialist
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Jan 2023 - Present
-Responsible for the government team's demand generation efforts including events, paid social media, marketing operations on the CRM back-end, and campaign creation -Analyzed metrics and completed ROI's to optimize budget -Hosted webinars, in-person events, and creating year-long events plan -Responsible for the government team's demand generation efforts including events, paid social media, marketing operations on the CRM back-end, and campaign creation -Analyzed metrics and completed ROI's to optimize budget -Hosted webinars, in-person events, and creating year-long events plan
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Appcast, Inc
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United States
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Software Development
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300 - 400 Employee
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Demand Generation Specialist
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Jan 2022 - Jan 2023
-Managed paid advertising budget, content, and campaigns -Lead and owned the promotion of the Recruitonomics.com brand including content creation, copywriting, advertising, and campaign briefing -Responsible for tracking demand generation metrics and analyzing results to fine-tune strategy -Co-led the Sales-Marketing Advisory Board to align efforts -Managed paid advertising budget, content, and campaigns -Lead and owned the promotion of the Recruitonomics.com brand including content creation, copywriting, advertising, and campaign briefing -Responsible for tracking demand generation metrics and analyzing results to fine-tune strategy -Co-led the Sales-Marketing Advisory Board to align efforts
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Nichols College
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United States
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Higher Education
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300 - 400 Employee
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Marketing Content Manager
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Jul 2021 - Jan 2022
-Created paid and organic campaigns for lead generation and community building-Managed and allocated paid advertisement budget-Completed SEO audit and wrote copy for Nichols.edu website redesign-Managed student interns
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Marketing Content Specialist
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Mar 2020 - Jul 2021
-Created content and managed institutional organic social media on 6+ platforms-Increased all metrics year-to-year including engagements, impressions, link clicks, and followers-Worked on paid advertising campaigns, allocated budget, and analyzed results -Conceptualized multi-channel marketing campaigns
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Anya Dining
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United States
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Restaurants
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Server
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Dec 2018 - Aug 2021
-Served guests in a fine-dining establishment for nearly 3 years -Showcased my strong work ethic and team spirit -Served guests in a fine-dining establishment for nearly 3 years -Showcased my strong work ethic and team spirit
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Webster Five
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Financial Services
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1 - 100 Employee
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Marketing Assistant
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Aug 2019 - Dec 2019
-Planned 8 bank-wide events and increased attendance at each by 20-30 attendees -Constructed a new customer onboarding outreach plan including overall strategy, email templates, and collateral -Temporary position to launch new bank initiatives -Planned 8 bank-wide events and increased attendance at each by 20-30 attendees -Constructed a new customer onboarding outreach plan including overall strategy, email templates, and collateral -Temporary position to launch new bank initiatives
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Webster Five
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Financial Services
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1 - 100 Employee
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Marketing Intern
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May 2018 - Aug 2018
-Assisted in the planning and execution of the companies ongoing 150th Anniversary celebrations -Helped create bank promotions, social media posts, and run contests -Worked directly under Marketing Manager -Assisted in the planning and execution of the companies ongoing 150th Anniversary celebrations -Helped create bank promotions, social media posts, and run contests -Worked directly under Marketing Manager
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Everest Home Health Inc.
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Marketing and Outreach Coordination Intern
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May 2017 - Aug 2017
-Acted as sales representative at hospitals and referral sources -Created presentations and printed materials -Established the company social media presence -Acted as sales representative at hospitals and referral sources -Created presentations and printed materials -Established the company social media presence
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Lord Thompson Manor
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Thompson, Connecticut
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Server
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May 2013 - Sep 2015
-Assisted guests at a high-end wedding venue -Prepared the mansion for morning arrivals with cleaning, decorating, and fine-tuning -Served breakfast and lunch to guests -Assisted guests at a high-end wedding venue -Prepared the mansion for morning arrivals with cleaning, decorating, and fine-tuning -Served breakfast and lunch to guests
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Education
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2015 - 2019
Clark University
Bachelor of Arts - BA, Economics -
2020 - 2021
Nichols College
Master of Business Administration - MBA, Data Analytics -
2018 - 2018
The Umbra Institute
Bachelor of Arts - BA, Italian, International Marketing -
2011 - 2015
Tourtellotte Memorial High School
Community
