Experience

Terakeet

• United States
• Marketing Services
• 300 - 400 Employee

• Senior Project Manager

  • Jul 2021 - Present

  Syracuse, New York, United States



Hentsu acquired by Portfolio BI

• United States
• Financial Services
• 1 - 100 Employee

• Head Of Marketing

  • Oct 2018 - Jul 2020

  Greater New York City Area - Spearheaded all marketing initiatives. - Coordinated brand design refresh across multiple platforms including collateral and company website. - Built and managed a distributed marketing team including graphic designer, copywriter as well as outsourcing external vendors. - Worked with technical team members to create and edit original thought leadership content. - Responsible for managing a detailed annual marketing budget. - Developed and executed bespoke thought… Show more - Spearheaded all marketing initiatives. - Coordinated brand design refresh across multiple platforms including collateral and company website. - Built and managed a distributed marketing team including graphic designer, copywriter as well as outsourcing external vendors. - Worked with technical team members to create and edit original thought leadership content. - Responsible for managing a detailed annual marketing budget. - Developed and executed bespoke thought leadership events including online events and webinars. - Liaised with technical personnel and product managers to launch new products to market. - Translated complex technical products into consumable B2B messaging often using data driven proof points. - Managed multiple project streams against tight deadlines. - Developed quarterly marketing roadmaps and presented key milestones to executive team members. Show less



BNY Mellon

• United States
• Financial Services
• 700 & Above Employee

• Marketing Manager

  • Dec 2017 - Oct 2018

  New York, New York • Responsible for developing and implementing strategic marketing campaigns across various business lines including Liquidity Services, Securities Finance, Capital Markets and Collateral Management. • Coordinated creative development of various campaigns such as new product launches and regulatory initiatives. • Liaised with senior management to ensure all business requirements are fulfilled and messaging aligns with current market place trends. • Strategized and implemented direct… Show more • Responsible for developing and implementing strategic marketing campaigns across various business lines including Liquidity Services, Securities Finance, Capital Markets and Collateral Management. • Coordinated creative development of various campaigns such as new product launches and regulatory initiatives. • Liaised with senior management to ensure all business requirements are fulfilled and messaging aligns with current market place trends. • Strategized and implemented direct mail and email campaigns across various products • Curated and edited content for various marketing tactics including html emails and social media messaging • Worked with business leads and editor-in-chief to create timely and thought provoking content used across multiple mediums such as product sheets and email blasts. • Oversaw all EMEA activity including industry conferences, events and product campaigns. • Provided leadership to junior members of the marketing team. Show less



Paragon PR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Marketing Consultant

  • Dec 2016 - Aug 2017

  London, United Kingdom - Managed multiple client accounts ranging from startup to established financial institutions. - Developed content for company blog and social media platforms. - Coordinated website refresh projects. - Responsibilities covered strategic management of events and sponsorship opportunities. - Acted as the creative lead for brand updates and digital projects such as animated videos and newsletters. - Monitored and assessed competitive activity, market trends and customer feedback.



LCH

• United Kingdom
• Financial Services
• 100 - 200 Employee

• Marketing Manager

  • Oct 2014 - Nov 2016

  London, UK • Planned and implemented marketing programs designed to build brand awareness, simulate product usage, and drive customer acquisition and retention using both online and offline tactics. • Marketing lead for all activities in the Asia Pacific region. • Responsible for building and maintaining strong relationships with internal service leads across product, sales and risk to identify and help prioritize marketing initiatives. • Created and managed project plans with an appropriate… Show more • Planned and implemented marketing programs designed to build brand awareness, simulate product usage, and drive customer acquisition and retention using both online and offline tactics. • Marketing lead for all activities in the Asia Pacific region. • Responsible for building and maintaining strong relationships with internal service leads across product, sales and risk to identify and help prioritize marketing initiatives. • Created and managed project plans with an appropriate sense of urgency, according to agreed deadlines and within established budget. • Planned and produced product presentations and marketing events. • Monitored and assessed competitive activity, market trends, and customer feedback. • Managed and coordinated outside vendors and suppliers. .

• Marketing Assistant

  • Sep 2012 - Oct 2014

  Greater New York City Area • Planned and coordinated US client facing events. • Managed email platforms, updated distribution lists, launched email blasts. • Served as website master and educator. Responsible for ensuring all web pages were current and engaging for all key stakeholders. • Developed a comprehensive set of info graphics used for presentations, websites, video content and print collateral. • Ensured that all campaign messages and components were kept current and consistent.



Interfaith Works

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Social Media Associate

  • Jun 2012 - Aug 2012

  Syracuse, New York Area • Planned and implemented multilingual social media strategy. • Rolled out organization wide social media protocols. • Maintained content schedules for all digital communications.



Hand in Hand Soap

• Journalism and Social Networking Intern

  • Jan 2012 - May 2012

  Greater Philadelphia Area •Produced engaging and relevant content in support of product launches and social initiatives. •Editor of company blog and all social media feeds.



Hobart and William Smith Colleges

• United States
• Higher Education
• 700 & Above Employee

• Tour Guide

  • Jan 2010 - May 2012

  Geneva, New York Provide tours and communicate with prospective students and families. Help organize large campus events.



Odyssey Networks

• Communications Assistant

  • Jun 2011 - Aug 2011

  New York, New York •Assisted in the production of a filmed interview series used to promote the network across multiple channels. •Researched topics and coordinated focus groups for development of smart phone app and roll out. •Copy editor for video and social media content.