Eliza McInnes

Product Manager at Derivan Pty Ltd
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Contact Information
us****@****om
(386) 825-5501
Location
Rhodes, New South Wales, Australia, AU

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Experience

    • Retail Art Supplies
    • 1 - 100 Employee
    • Product Manager
      • Jul 2011 - Present

      As a Product Manager at Derivan since 2012, I have been proud to work with a team of highly experienced professionals in SEO, content marketing, and email funnel designs. Our hard work has paid off, and I am proud to say that our efforts have resulted in a significant increase in website traffic and main website sales in the past four years. We have achieved this success through audience building on YouTube and Instagram, organising events, and working on our social media accounts. Our expertise in product R&D for artists and crafters has been essential in developing successful sponsorship agreements, managing product development and research, and providing technical advice and community engagement. The success of our team is something I am incredibly proud of. Together, we have achieved outstanding results, and I am confident our future achievements will be even greater. Show less

    • Shop Manager
      • Feb 2009 - May 2011

      Managed a bustling art supplies store in Newtown, overseeing staff, ensuring exceptional customer service, and achieving sales targets. Demonstrated strong stakeholder management skills while coordinating staff training, store merchandising, and local promotion efforts. Conducted market research and competitive analysis to make informed stock control decisions and negotiated with suppliers to provide competitive quotes. Maintained high standards for store quality, customer service, and health and safety Show less

    • Australia
    • Retail Art Supplies
    • 1 - 100 Employee
    • Educational Sales Representative
      • Sep 2005 - Nov 2008

      Managed sales of art and design resources to the education market for a territory worth $810,000, successfully growing it by 60% in 3 years. Oversaw accounts in the North West Sydney region, servicing high schools, TAFE, universities, and private colleges. Established and maintained call cycles, conducted educational workshops, and demonstrated new products to teachers and students. Liaised with suppliers to source and test new products while maintaining an up-to-date customer database and presenting sales and marketing reports to management. Show less

    • Self-Employed, Workshop Facilitator, Teacher, and Tutor
      • Feb 2000 - Aug 2005

Education

  • National Art School
    Bachelor of Fine Arts - BFA, Visual and Performing Arts
    1997 - 1999

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