Director of Marketing

• Sep 2022 - Present

The Fresh Collective manages the event catering and services, restaurants and cafés in a number of iconic venues across Sydney, Melbourne, Canberra and Brisbane including: the Museum of Contemporary Art, the Art Gallery of NSW, The National Portrait Gallery, The Sydney Theatre Company and The Melbourne Theatre Company.

Marketing Manager

• Oct 2021 - Present

Marketing & Brand Manager

• Jul 2020 - Oct 2021

The China Diner group boasts three restaurants that showcase a contemporary approach to Asian Dining, in stylish venues inspired by 1930’s Shanghai. Managing a small team, my responsibilities in growing and developing the restaurant brand include: - Marketing strategy development and implementation - Creation of restaurant brand guidelines outlining mission statement, vision statement, brand aesthetic and social media procedures - End to end integrated marketing campaign management - Copywriting across digital and traditional platforms including social media, web, EDM, signage and promotional material - EDM creation and scheduling through My Guest List - Website management and maintenance on Wordpress and Webflow - Management of paid digital advertising campaigns - Planning and supervision if all content photoshoot - Public relations: writing of press releases and media outreach - Back end supervision of restaurant management systems including Opentable and Mr Yum Show less

Marketing & Brand Manager

• Jul 2020 - Oct 2021

The London Hotel is a Paddington institution offering quality food, beverages & a vibrant atmosphere, all with a touch of British flair. The London Hotel is a Paddington institution offering quality food, beverages & a vibrant atmosphere, all with a touch of British flair.

Marketing Assistant

• Aug 2019 - Jul 2020

Fink is a leading Australian restaurant group. Quay, Bennelong, OTTO Sydney, OTTO Brisbane, Firedoor & Beach Byron Bay. Fink is a leading Australian restaurant group. Quay, Bennelong, OTTO Sydney, OTTO Brisbane, Firedoor & Beach Byron Bay.

Account Manager - Restaurants

• Apr 2018 - Aug 2019

Munch Ado provides a digital marketing solution that aims to drive growth for restaurants across the United States. As an agency we offer an integrated solution combining e-commerce enabled online ordering, social media content creation and digital marketing. Responsibilities include: - Handling the accounts of valued restaurant clients - Identifying, cultivating, and maintaining long-term relationships with these clients through specific skills such as communication, negotiation, organization, continual learning and a thorough knowledge of the Munch Ado product and the clients business needs - Responsible for the entire client life cycle from on-boarding to ongoing relationship management - Experience and knowledge of the hospitality industry in Manhattan Show less

Account Manager - Restaurants

• Jan 2017 - Apr 2018

Social Media Account Manager for a portfolio of Restaurant Clients in New York City. Responsibilities include: - Copywriting and content creation across various social media platforms to increase awareness and engagement of the clients restaurant - Ongoing relationship management - Monthly results analysis and presentation to the clients Social Media Account Manager for a portfolio of Restaurant Clients in New York City. Responsibilities include: - Copywriting and content creation across various social media platforms to increase awareness and engagement of the clients restaurant - Ongoing relationship management - Monthly results analysis and presentation to the clients

Product Coordinator/ Copywriter

• May 2012 - Jul 2016

Product coordinator for the Pinpoint online gift business Everything But Flowers. This involved researching and sourcing products from key suppliers for the site, designing hampers, writing copy and product descriptions for the website and other marketing collateral. Product coordinator for the Pinpoint online gift business Everything But Flowers. This involved researching and sourcing products from key suppliers for the site, designing hampers, writing copy and product descriptions for the website and other marketing collateral.

Communications Intern

• Mar 2015 - Aug 2015

During my internship I worked on publications such as Vogue Australia and Vogue Living. I participated in and learnt about both the advertising and editorial elements of each magazine. I learnt and improved my skills including copywriting, time management, Microsoft PowerPoint design and department coordination all whilst experiencing work life at a large magazine company. During my internship I worked on publications such as Vogue Australia and Vogue Living. I participated in and learnt about both the advertising and editorial elements of each magazine. I learnt and improved my skills including copywriting, time management, Microsoft PowerPoint design and department coordination all whilst experiencing work life at a large magazine company.