Elissa Craig

Marketing Manager at Headliner.app
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Location
Nashville, US

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Marketing Manager
      • Dec 2022 - Present

      Nashville, Tennessee, United States

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Media Services - Associate
      • May 2022 - Dec 2022
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Business Operations Intern
      • Feb 2022 - May 2022

      Nashville, Tennessee, United States

    • United States
    • Higher Education
    • 100 - 200 Employee
    • Student Admissions Coordinator
      • Aug 2021 - Mar 2022

      Nashville, Tennessee, United States • Oversees admissions ambassador program. Recruited and leads current ambassador class managing 17 ambassadors. Coaches and provides assistance to help facilitate conversations and improve communications to 300 prospective students. Troubleshoots communication and technical errors to ensure conversations remain timely while keeping an accurate record of conversations in Oracle. • Writes weekly MMark newsletter to facilitate student engagement, bridge communication gaps across sections… Show more • Oversees admissions ambassador program. Recruited and leads current ambassador class managing 17 ambassadors. Coaches and provides assistance to help facilitate conversations and improve communications to 300 prospective students. Troubleshoots communication and technical errors to ensure conversations remain timely while keeping an accurate record of conversations in Oracle. • Writes weekly MMark newsletter to facilitate student engagement, bridge communication gaps across sections, spotlight student achievements, and streamline cohort and organizational communication. Designs and updates template using Canva. • Creates surveys to understand student attitudes and analyzes qualitative data to improve organizational processes to maximize the student experience. • Created, manages, and updates cohort Slack, GroupMe, and Microsoft Teams accounts daily. • Helps develop and implement meaningful ways to showcase the Owen experience and welcome the class of 2023 to Owen/Nashville.

    • Student Researcher
      • Sep 2021 - Feb 2022

      Nashville, Tennessee, United States • Writes in-depth interview script and creates moderator guide to explain index uses and values that are designed to assist investors. • Interviews 30 business owners, professors, and members of the financial community quarterly. • Conducts market research to find potential value and use of a developing climate change index. Creates team-finding reports and communicates key takeaways to the supervisor. • Maintains and updates the group’s Microsoft Teams and Dropbox weekly.

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Corporate Relations and Individual Giving
      • Jun 2021 - Aug 2021

      Philadelphia, Pennsylvania, United States • Generated donor strategies using DonorForce (SalesForce) to exceed $1 billion philanthropy target. • Organized remote corporate partner call center outreach for 200+ regional retail locations. • Created ‘Best Practices’ toolkit in a team to improve stewardship efforts for the Corporate Relations and Individual Giving Team and hosted virtual presentation to 130+ CHOP employees. • Generated donor strategies using DonorForce (SalesForce) to help exceed $1 billion philanthropy… Show more • Generated donor strategies using DonorForce (SalesForce) to exceed $1 billion philanthropy target. • Organized remote corporate partner call center outreach for 200+ regional retail locations. • Created ‘Best Practices’ toolkit in a team to improve stewardship efforts for the Corporate Relations and Individual Giving Team and hosted virtual presentation to 130+ CHOP employees. • Generated donor strategies using DonorForce (SalesForce) to help exceed $1 billion philanthropy target. • Organized remote corporate partner call center outreach for 200+ regional retail locations. • Archived social media postings and email messaging campaigns in a content calendar. Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Barista
      • Oct 2020 - May 2021

      Morehead, Kentucky, United States

    • United States
    • Higher Education
    • 100 - 200 Employee
    • Resident Advisor
      • Jul 2018 - May 2021

      Morehead, Kentucky, United States * Coordinated activities in the residence hall and surrounding campus community that encourage social, professional, and personal development. Programs had the highest cohort attendance with 67% of students consistently attending programming. * Maintained floor community through passive programming opportunities. Designed unique and creative bulletin boards, door decs, and floor themeing. Won 'Design of the Month' five times and featured in archived 'Example: How To' for future Resident… Show more * Coordinated activities in the residence hall and surrounding campus community that encourage social, professional, and personal development. Programs had the highest cohort attendance with 67% of students consistently attending programming. * Maintained floor community through passive programming opportunities. Designed unique and creative bulletin boards, door decs, and floor themeing. Won 'Design of the Month' five times and featured in archived 'Example: How To' for future Resident Advisors. *Upheld and enforced university policies and procedures. *Responded to emergency situations and maintained a calming professional presence. *Awarded 'Program of the Month' four times. *Awarded 'Residence Hall of the Year' for the 2018-2019 academic year. * Created and maintained a welcoming, supportive, and diverse community of students. *Served as a resource for students often providing counseling on various personal and academic issues or helping students to find the right resource for them. Show less

    • Food Server
      • Jun 2019 - Jul 2020

      Florence, KY * Memorized weekly rotating 'beer wall' offerings of 40 craft beers and 10 domestic beers leading to average daily sales of $650 with the highest tip average of 33%. *Maintained highest service rating and received employee of the month 4 times. *Trained 6 news waiters on business, customer service, and food safety practices. *Implemented COVID-19 curbside and distanced service.

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Disney College Program
      • Sep 2019 - Jan 2020

      Orlando, Florida, United States *Served as pilot university service marketing and customer experience intern for Morehead State University. *Worked at the premier attraction, Avatar: Flight of Passages, serving 1,100+ guests hourly. *Completed Disney Parks Operations and Events course training. *Presented internship experience and learnings to MSU's Dean of the Elmer R. Smith College of Business and Technology for program accreditation and for course credit under the marketing program. Future MSU marketing students… Show more *Served as pilot university service marketing and customer experience intern for Morehead State University. *Worked at the premier attraction, Avatar: Flight of Passages, serving 1,100+ guests hourly. *Completed Disney Parks Operations and Events course training. *Presented internship experience and learnings to MSU's Dean of the Elmer R. Smith College of Business and Technology for program accreditation and for course credit under the marketing program. Future MSU marketing students are now able to participate in the Disney College Program and receive marketing internship experience credit hours. Show less

Education

  • Vanderbilt University
    Master's degree, Marketing
  • Morehead State University
    Bachelor of Business Administration - BBA, Marketing
    2017 - 2021
  • Morehead State University
    Bachelor's degree, Marketing
    2017 - 2021

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