Responsable marketing

• Apr 2023 - Present

Chef de Produit

• May 2018 - Apr 2023

• Development of the annual marketing plan and its implementation in 90 markets. (HORECA, Travel Retail); • Development of eco-design packaging as well as the Laroche and Maison Champy brand strategy. • In charge of the CSR partnership with the LPO. • PIM/DAM project management for Advini group; Data modeling ERP/SALESFORCE/WEB/ESHOP; UX tests • Market analysis (consumer habits/pricing/product performance). • B2B Brand Ambassador for key accounts (>200 visits per year); Representation of the Estates abroad / Sales training / Masterclasses. • Launch of the E-commerce; Development of the social networks strategy, Communication & Newsletters & Mailings B2B and B2C. • POS & gift offer development, costs optimizing. • Collaboration with PR, purchase and sales teams, and external agencies. • Creation of press releases (Cision mailing). Show less

Trade Marketing Manager within the Operational Marketing and Communication Department

• Sep 2016 - Nov 2017

• In charge of developing marketing tools for the French market. (Palaces, Wineries, Clubs, Luxury Hotels and Restaurants) • Personalization and limited editions of boxes, gifts or POS articles. • Customized merchandising, development of the new collection of showcase, brief agencies. • ‘Book Trade’ Development Officer. • Development of trade marketing plan, and direct contact with regional director. • Organization of events and animations during a launch of new products and trade campaign. Show less

International Trade Marketing within the Operational Marketing Department - headquarters

• Sep 2015 - Aug 2016

• Participated in the development of the collections GWP « trade » 2017 (spring/summer, prestige) • Collaborated with different departments: e.g. buyers, art direction studio, performance, communication, publishing, sustainable development • Participated in the management of the FEED project highlighting sustainable development • Assisted development of events associated with the new retail concept of strategy • Analysis of Travel Retail Distribution, sets 2016 Travel Retail and Trade Operations 2015 in the three areas of distribution: Americas, APAC and EMEA Show less

Category Manager within the Sales Department - baby nutrition, headquarters

• Mar 2015 - Aug 2015

• Analyzed different indicators in Nielsen with recommendations on the various levers - assortment, merchandising, promotions of baby nutrition • Management of PLV Development and communication tools (GMS and pharmacies) • CRM Management in collaboration with the department marketing and retailers • Participation in the construction of the strategic review over 5 years; Monitoring of innovations • Analyzed different indicators in Nielsen with recommendations on the various levers - assortment, merchandising, promotions of baby nutrition • Management of PLV Development and communication tools (GMS and pharmacies) • CRM Management in collaboration with the department marketing and retailers • Participation in the construction of the strategic review over 5 years; Monitoring of innovations

Project Manager, International Marketing wine&spirits within Central Purchase

• Aug 2014 - Jan 2015

• Marketing development project: "To make the best Auchan products accessible to all subsidiaries" resulted in doubled TO of the exported private label wines (6M€) as well as total TO of private label wines (30M€) • In charge of organizing 1st International private label wine fair of Auchan Retail Group • Development of the budget management tools • Communicated with buyers, brand managers and wine suppliers worldwide • Conducted a business analysis (Nielsen, GPS), prepared workshops for the synergies to buyers and purchase directors Show less

Sales Assistant

• Apr 2014 - Jun 2014

YVON MAU Sales assistant at wine fairs, Carrefour Retail, Shanghai • Brand ambassador during wine fairs in Shanghai • Representation of the French Bordeaux wines 'Premius' YVON MAU Sales assistant at wine fairs, Carrefour Retail, Shanghai • Brand ambassador during wine fairs in Shanghai • Representation of the French Bordeaux wines 'Premius'

Chargée d´étude de marché

• Nov 2013 - Jan 2014

Etude de marché pour un start-up EUROCHINE - Export vers la Chine Etude de marché pour un start-up EUROCHINE - Export vers la Chine

Brand Amdassador

• 2013 - 2014

Retail BtoC Implementation of new collections Retail BtoC Implementation of new collections

Chargée de l'import de vins français

• 2011 - 2013

Mijop s.r.o. - TPE, bar à vin basé en République Tchèque Mijop s.r.o. - TPE, bar à vin basé en République Tchèque

Assistante Marketing

• Apr 2011 - Jun 2011

Etudes de marchés et de la concurrence alimentaire Etudes de marchés et de la concurrence alimentaire