Experience

Lexer

• Australia
• Technology, Information and Internet
• 1 - 100 Employee

• Success Director

  • Jun 2022 - Present



T-Mobile

• United States
• Telecommunications
• 700 & Above Employee

• Senior Manager, Regional Marketing

  • Jan 2015 - Jun 2022

  •Led team of Regional Marketing Managers throughout the Southeast region to drive sales and increase market share in new launch markets through hyper local media, sponsorships, events, B2B Marketing, & maximizing PR opportunities reaching both D2C and B2B segments • Leveraged internal and external insights to develop strategy and marketing plan in local markets and worked cross-functionally with key internal partners to drive engagement and buy in • Led the Marketing operation for the Metro by T-Mobile brand from 2015-2020 for the South Florida market comprising of over 450 stores. Promoted to Sr. Manager in October 2020. • Heavy emphasis on employee development and coaching to help foster a growth mindset, enhance productivity, and cultivate a positive work culture. •Served as the Diversity, Equity, and Inclusion Event Manager for the South Florida Chapter. Select Accomplishments - - - - - - - - - - - - - - - - - • Created a program in partnership with the Sales Managers and Dealer Principles to scale a National Coop program. Successfully launched nationally across various markets and drove record YoY performance. Ultimately, led to nomination and achievement of T-Mobile’s pinnacle award, ‘Peak Achievement’ and won a trip to Maui, Hawaii in 2017. • Graduated 20% of lower performing stores to average market sales through in-depth focus on operation, marketing strategy and employee training • Led a project team to develop a Culture & Engagement Playbook for the Southeast Region. •Served on South Florida's DE&I Chapter - Promoted from Multigenerational Lead in 2019 to Event Manager • Created the New Market Launch Strategy Playbook to use for all new hires • Formed a Data & Analytics team to research and analyze trends, develop new key insights and link to greatest opportunities in the Southeast Region for quarterly marketing planning • Co-Author of the Regional Marketing Team Playbook to define role, job performance, processes, and alignment across regions Show less



Life Time Inc.

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Marketing Director

  • Feb 2014 - Jan 2015

  Planned and executed the overall marketing strategy for premier athletic events in the state of Florida including The Miami Marathon, Palm Beaches Marathon, South Beach Triathlon and Escape to Miami Triathlon. • Managed all marketing activities including social media, email campaigns, website development, events, promotions, customer communications, media planning and media buying. • Utilized key metrics to measure and evaluate the effectiveness and ROI of all marketing programs and provide recommendations for future strategies. • Formed and led two focus group sessions to gain insight into developing an ambassador program. Utilized feedback to launch new campaigns and made provisions to current programs to enhance the athlete experience. Show less



Professional Facilities Management - Coral Springs Center for the Arts

• Coral Springs, FL

• Marketing Director

  • Aug 2012 - Feb 2014

  Responsible for the design, development, implementation and maintenance of all aspects of campaign planning to successfully promote all shows. Maximized revenue through paid admissions, ticket sales and media sponsorships at one of the top local performing arts centers in South Florida. • Executed and managed the annual budget for advertising campaigns that included online, in-theatre, in mall, TV, digital, radio & print. Achieved significant value-added exposure through strategic media partnerships. • Implemented several new digital marketing tools such as retargeting, Leadacity, Look-a-Like audiences and Facebook promotional contests. Managed the email marketing strategy to drive traffic and conversion resulting in an average of 80% new visitors each month and doubled the internal email database in the first year. • Successfully developed and implemented numerous consumer research studies designed to gain feedback and insights and created a subscription-based VIP program. Show less



Simon Property Group

• United States
• Real Estate
• 700 & Above Employee

• Assistant Director of Marketing and Business Development

  • Aug 2008 - Aug 2012

  Worked directly with tenants and community groups to coordinate events, on-mall marketing opportunities, and marketing consultation Developed, coordinated and fully implemented all mall grassroots events to increase traffic to the mall, obtain sponsorships and drive sales to Town Center retailers Created and managed all social media sites including Facebook, Twitter, You tube, Yelp, and Foursquare Acted as a Controller with full responsibility of managing the giftcard program from training all new hires to inventory control Promoted from Guest Services Manager at Coral Square Mall to Assistant Director of Marketing at Town Center at Boca Raton in April 2010 Show less



Mars Research

• Coral Springs, FL

• Market Research Manager

  • Oct 2003 - Aug 2008

  Led team of 15 employees through simultaneous research studies including mall-intercept surveys, focus groups and Burger King’s taste test facility. • Successfully built respondent data base to over 10,000 respondents in four years. • Moderated 150 respondents daily through various marketing research studies • Facilitated daily employee briefings, trained all new hires, and created weekly employee schedules • Promoted from Recruiter to Assistant Manager after first four months. Promoted to Market Research Manager after first year Show less