Elise Gipe
Growth Consultant at Kunai- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Adrian Khoo
Elise was on the leadership team with me at Hack Reactor, a leading coding bootcamp graduating over 1000 students a year. She led various aspects of the marketing organization, including paid advertising, content and several important email campaigns. She was key in growing enrollment during a challenging time and helped us bring the business to a successful exit. Elise brought tremendous experience & expertise in building an integrated marketing team. I think most people, myself included, felt Elise was one of the smartest, most dependable and respected individuals in the company. I had the privilege of collaborating with her closely and would not hesitate to do so again -- she is an excellent marketing leader, no matter if you are working with her full-time, part-time or on a consulting basis.
Shawn Drost
Elise helped Hack Reactor (which I founded) grow from a young company to a thriving industry powerhouse, leading efforts to build our our brand, user acquisition, content strategy, and all aspects of team management. As a leader of a key department, she shone in all regards. She was also able to smooth over rough spots on the broader team and establish positive, warm working relationships, even in challenging circumstances. As a leader of her function and a contributor to a company culture, I would hire Elise again in a heartbeat.
Adrian Khoo
Elise was on the leadership team with me at Hack Reactor, a leading coding bootcamp graduating over 1000 students a year. She led various aspects of the marketing organization, including paid advertising, content and several important email campaigns. She was key in growing enrollment during a challenging time and helped us bring the business to a successful exit. Elise brought tremendous experience & expertise in building an integrated marketing team. I think most people, myself included, felt Elise was one of the smartest, most dependable and respected individuals in the company. I had the privilege of collaborating with her closely and would not hesitate to do so again -- she is an excellent marketing leader, no matter if you are working with her full-time, part-time or on a consulting basis.
Shawn Drost
Elise helped Hack Reactor (which I founded) grow from a young company to a thriving industry powerhouse, leading efforts to build our our brand, user acquisition, content strategy, and all aspects of team management. As a leader of a key department, she shone in all regards. She was also able to smooth over rough spots on the broader team and establish positive, warm working relationships, even in challenging circumstances. As a leader of her function and a contributor to a company culture, I would hire Elise again in a heartbeat.
Adrian Khoo
Elise was on the leadership team with me at Hack Reactor, a leading coding bootcamp graduating over 1000 students a year. She led various aspects of the marketing organization, including paid advertising, content and several important email campaigns. She was key in growing enrollment during a challenging time and helped us bring the business to a successful exit. Elise brought tremendous experience & expertise in building an integrated marketing team. I think most people, myself included, felt Elise was one of the smartest, most dependable and respected individuals in the company. I had the privilege of collaborating with her closely and would not hesitate to do so again -- she is an excellent marketing leader, no matter if you are working with her full-time, part-time or on a consulting basis.
Shawn Drost
Elise helped Hack Reactor (which I founded) grow from a young company to a thriving industry powerhouse, leading efforts to build our our brand, user acquisition, content strategy, and all aspects of team management. As a leader of a key department, she shone in all regards. She was also able to smooth over rough spots on the broader team and establish positive, warm working relationships, even in challenging circumstances. As a leader of her function and a contributor to a company culture, I would hire Elise again in a heartbeat.
Adrian Khoo
Elise was on the leadership team with me at Hack Reactor, a leading coding bootcamp graduating over 1000 students a year. She led various aspects of the marketing organization, including paid advertising, content and several important email campaigns. She was key in growing enrollment during a challenging time and helped us bring the business to a successful exit. Elise brought tremendous experience & expertise in building an integrated marketing team. I think most people, myself included, felt Elise was one of the smartest, most dependable and respected individuals in the company. I had the privilege of collaborating with her closely and would not hesitate to do so again -- she is an excellent marketing leader, no matter if you are working with her full-time, part-time or on a consulting basis.
Shawn Drost
Elise helped Hack Reactor (which I founded) grow from a young company to a thriving industry powerhouse, leading efforts to build our our brand, user acquisition, content strategy, and all aspects of team management. As a leader of a key department, she shone in all regards. She was also able to smooth over rough spots on the broader team and establish positive, warm working relationships, even in challenging circumstances. As a leader of her function and a contributor to a company culture, I would hire Elise again in a heartbeat.
Experience
-
Kunai
-
United States
-
IT Services and IT Consulting
-
1 - 100 Employee
-
Growth Consultant
-
Mar 2023 - Jul 2023
Interim VP of Marketing. B2B product marketing for a fintech consultancy specializing in digital transformation for bigger banks. Event marketing, thought leadership, account-based marketing and content strategy. Interim VP of Marketing. B2B product marketing for a fintech consultancy specializing in digital transformation for bigger banks. Event marketing, thought leadership, account-based marketing and content strategy.
-
-
-
Phoenix Hydrogen
-
Services for Renewable Energy
-
1 - 100 Employee
-
Consultant
-
Mar 2023 - Apr 2023
Sales Enablement, Event Strategy, Public Relations and Positioning Strategy for B2B Climate Tech. Sales Enablement, Event Strategy, Public Relations and Positioning Strategy for B2B Climate Tech.
-
-
-
Akkio
-
United States
-
Software Development
-
1 - 100 Employee
-
Director of Marketing
-
Sep 2022 - Jan 2023
Fractional Head of Marketing, established departmental strategy and team during a key growth period. B2B SaaS, nocode, machine-learning platform that builds predictive models from large volumes of data, leveraging both AI and NLP. Fractional Head of Marketing, established departmental strategy and team during a key growth period. B2B SaaS, nocode, machine-learning platform that builds predictive models from large volumes of data, leveraging both AI and NLP.
-
-
-
Hack Reactor
-
United States
-
Higher Education
-
100 - 200 Employee
-
VP Marketing
-
Aug 2017 - Nov 2018
-
-
-
Reactor Core
-
Education Management
-
1 - 100 Employee
-
Consultant
-
Jan 2016 - Apr 2016
-
-
-
Hack Reactor
-
United States
-
Higher Education
-
100 - 200 Employee
-
VP Marketing
-
Mar 2014 - Feb 2015
-
-
-
Linden Lab
-
United States
-
Computer Games
-
100 - 200 Employee
-
Marketing Manager
-
Feb 2011 - Jul 2013
-Managed user acquisition and retention for Second Life and new products. -Supported the launch of four new products. -Developed mobile and desktop traffic acquisition strategies for new apps. -Drove A/B digital ad testing, remarketing, and affiliate marketing. -Owned, planned and optimized Google AdWords, 3rd party display, affiliate and social network advertising accounts. -Managed email program, email service provider and developed global email and mobile push campaigns… Show more -Managed user acquisition and retention for Second Life and new products. -Supported the launch of four new products. -Developed mobile and desktop traffic acquisition strategies for new apps. -Drove A/B digital ad testing, remarketing, and affiliate marketing. -Owned, planned and optimized Google AdWords, 3rd party display, affiliate and social network advertising accounts. -Managed email program, email service provider and developed global email and mobile push campaigns focused on conversion and retention. -Evolved Second Life email program and leveraged social content for an open rate 3x the industry average. -Managed a team. -Managed budgets and reported on KPIs and performance. Show less -Managed user acquisition and retention for Second Life and new products. -Supported the launch of four new products. -Developed mobile and desktop traffic acquisition strategies for new apps. -Drove A/B digital ad testing, remarketing, and affiliate marketing. -Owned, planned and optimized Google AdWords, 3rd party display, affiliate and social network advertising accounts. -Managed email program, email service provider and developed global email and mobile push campaigns… Show more -Managed user acquisition and retention for Second Life and new products. -Supported the launch of four new products. -Developed mobile and desktop traffic acquisition strategies for new apps. -Drove A/B digital ad testing, remarketing, and affiliate marketing. -Owned, planned and optimized Google AdWords, 3rd party display, affiliate and social network advertising accounts. -Managed email program, email service provider and developed global email and mobile push campaigns focused on conversion and retention. -Evolved Second Life email program and leveraged social content for an open rate 3x the industry average. -Managed a team. -Managed budgets and reported on KPIs and performance. Show less
-
-
-
-
Copywriter, Brand and Content Strategist
-
Jun 2007 - Feb 2011
Provided copy, SEO and content strategy for web, social media, banner ads, email, print and packaging. Used KPIs to refine content for clients: Mozilla Corporation, Ancestry.com DNA, The Effective Edge, Mechanics Bank, Wild Planet Toys, Amazon.com, Costco.com and others. Please contact me for copywriting samples. Provided copy, SEO and content strategy for web, social media, banner ads, email, print and packaging. Used KPIs to refine content for clients: Mozilla Corporation, Ancestry.com DNA, The Effective Edge, Mechanics Bank, Wild Planet Toys, Amazon.com, Costco.com and others. Please contact me for copywriting samples.
-
-
-
Mozilla
-
United States
-
Software Development
-
700 & Above Employee
-
Consultant
-
Jun 2007 - Feb 2011
-Increased traffic by 400% while blogging for RockYourFirefox.com, promoting the Mozilla Corporation apps offering. -Drove research and strategy proposal for the Mozilla e-commerce experience: community and international stores, Zazzle.com and Infectious.com partnerships. -Managed search-to-hire process for new branded clothing vendor with tight online security specifications. -Developed a unified Mozilla Marketplace as an on-brand experience leveraging crowdsourcing and… Show more -Increased traffic by 400% while blogging for RockYourFirefox.com, promoting the Mozilla Corporation apps offering. -Drove research and strategy proposal for the Mozilla e-commerce experience: community and international stores, Zazzle.com and Infectious.com partnerships. -Managed search-to-hire process for new branded clothing vendor with tight online security specifications. -Developed a unified Mozilla Marketplace as an on-brand experience leveraging crowdsourcing and community. -Concepted and wrote content for Mozilla microsites from 2007 - 2011. Coordinated launch with designers and in-house team. -Messaged the features and benefits of the Firefox Browser, beginning with 2.0 Show less -Increased traffic by 400% while blogging for RockYourFirefox.com, promoting the Mozilla Corporation apps offering. -Drove research and strategy proposal for the Mozilla e-commerce experience: community and international stores, Zazzle.com and Infectious.com partnerships. -Managed search-to-hire process for new branded clothing vendor with tight online security specifications. -Developed a unified Mozilla Marketplace as an on-brand experience leveraging crowdsourcing and… Show more -Increased traffic by 400% while blogging for RockYourFirefox.com, promoting the Mozilla Corporation apps offering. -Drove research and strategy proposal for the Mozilla e-commerce experience: community and international stores, Zazzle.com and Infectious.com partnerships. -Managed search-to-hire process for new branded clothing vendor with tight online security specifications. -Developed a unified Mozilla Marketplace as an on-brand experience leveraging crowdsourcing and community. -Concepted and wrote content for Mozilla microsites from 2007 - 2011. Coordinated launch with designers and in-house team. -Messaged the features and benefits of the Firefox Browser, beginning with 2.0 Show less
-
-
-
Lab Zero Innovations Inc.
-
United States
-
Technology, Information and Internet
-
1 - 100 Employee
-
Content Strategy Consultant
-
Jul 2010 - Nov 2010
Community and Site Strategy Development and Communication. Marketing and Branding. Community and Site Strategy Development and Communication. Marketing and Branding.
-
-
-
Ancestry
-
United States
-
Software Development
-
700 & Above Employee
-
Consultant: DNA & MyCanvas.com
-
Dec 2007 - Apr 2010
-Product Marketing & Content Development. Developed site, banner, blog & print content for Ancestry.com/DNA and MyCanvas.com -Raised overall customer referral rate by 20% for Ancestry.com DNA. -Managed the development and content for an on-brand results package for the Ancestry.com DNA test. -Wrote and spoke in Ancestry.com DNA webinar: "Genetic Genealogy Made Easy." -Product Marketing & Content Development. Developed site, banner, blog & print content for Ancestry.com/DNA and MyCanvas.com -Raised overall customer referral rate by 20% for Ancestry.com DNA. -Managed the development and content for an on-brand results package for the Ancestry.com DNA test. -Wrote and spoke in Ancestry.com DNA webinar: "Genetic Genealogy Made Easy."
-
-
-
-
Senior Copywriter
-
Aug 2005 - Jun 2007
-Established voice of KodakGallery as a distinct part of the Kodak brand and wrote the KodakGallery Brand Style Guide. -Web, catalog and email drove 40% of site revenue and increased customer conversion by 20%. -Established voice of KodakGallery as a distinct part of the Kodak brand and wrote the KodakGallery Brand Style Guide. -Web, catalog and email drove 40% of site revenue and increased customer conversion by 20%.
-
-
-
Banana Republic
-
United States
-
Retail
-
700 & Above Employee
-
Freelance Copywriter
-
Jul 2005 - Aug 2005
-
-
-
LeapFrog
-
United States
-
Computers and Electronics Manufacturing
-
200 - 300 Employee
-
Copy Editor/Copywriter
-
Sep 2004 - Jun 2005
-
-
-
Gemmy Industries Corporation
-
Manufacturing
-
1 - 100 Employee
-
Senior Copywriter/Creative Manager
-
Sep 2002 - Sep 2004
-
-
-
Neiman Marcus Group
-
United States
-
Retail
-
700 & Above Employee
-
Copywriter
-
Feb 2001 - Sep 2002
-
-
-
-
Traffic Manager
-
2000 - 2001
-
-
Education
-
1997 - 2000
Yale University
MS, Immunobiology -
1993 - 1997
Grinnell College
BA, Biology
Community
