Experience

Revol Greens

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Marketing Coordinator

  • Jan 2023 - Present



Sleep Number Corporation

• United States
• Retail
• 700 & Above Employee

• Media Planner - Online Video and YouTube

  • May 2021 - Dec 2022

  • Lead optimization of Sleep Number’s organic YouTube page by creating YouTube specific content and implementing best practices• Manage media partnerships with external partners including Verizon Media Group, Google, HGTV, and the NFL• Created first ever Sleep Number YouTube editorial calendar with consistent posting schedule, content pillars, and audience demographics• Directed creator led content built for YouTube in partnership with Google Creative Works • Launched quarterly, digital bedding first videos with made for YouTube creative. • Execute all YouTube and Online Video promotional creative Show less

• Associate Media Planner - Social Media

  • Jul 2019 - May 2021

  • Engaged daily with consumers across social platforms including Facebook, Instagram, Twitter, Pinterest, and YouTube sharing the value of Sleep Number’s life-changing innovations and offering informative resources• Oversaw the creation of cross-channel, integrated social promotional campaigns for 15 sales events each year. Partnered cross-functionally with internal creative team, leadership, and legal team through concept formation to final execution• Led migration of Sleep Number blog from an external to internal company owned site providing the one million plus yearly upper-funnel blog visitors a seamless experience to easily transition from consuming our engaging sleep leadership content to learning about life changing sleep solutions• Coordinated blog editorial calendar. Scheduled up to eight engaging posts per month, selecting content themes, and leading content creation and distribution• Managed content creation and collaborated with 10 micro and macro influencer's to share Sleep Number’s unique benefits on their social channels and reported on post campaign results Show less



Atmosphere Commercial Interiors

• United States
• Office Furniture and Fixtures Manufacturing
• 200 - 300 Employee

• Brand Marketing Intern

  • Sep 2017 - Jun 2019

  • Generate and implement creative ideas through social media, blog writing, and event planning • Planned industry wide trade show event including a social media campaign, printed materials, and organization of the company booth • Complete request for proposal and request for information documents • Execute market research on competitors in the industry • Generate and implement creative ideas through social media, blog writing, and event planning • Planned industry wide trade show event including a social media campaign, printed materials, and organization of the company booth • Complete request for proposal and request for information documents • Execute market research on competitors in the industry



Magenta Publishing Florence

• Florence, Italy

• Marketing Intern

  • Jan 2018 - Apr 2018

  • Created updated marketing materials including media kits, business cards, and letterhead • Wrote news articles to be posted on the Magenta Website and social media accounts • Lead the development of a new website with updated content • Created updated marketing materials including media kits, business cards, and letterhead • Wrote news articles to be posted on the Magenta Website and social media accounts • Lead the development of a new website with updated content



CLUTCH

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Market Research Intern

  • Jun 2017 - Aug 2017

  •Managed social media research across multiple channels comparing competitors, studying social media trends, and identifying keywords to improve client’s online presence •Conducted competitive research across a variety of industries and used GIS mapping software to present findings •Redesigned and updated all company stationary using Adobe InDesign and Illustrator •Managed social media research across multiple channels comparing competitors, studying social media trends, and identifying keywords to improve client’s online presence •Conducted competitive research across a variety of industries and used GIS mapping software to present findings •Redesigned and updated all company stationary using Adobe InDesign and Illustrator



University of Minnesota- Office of International Programs

• Greater Minneapolis-St. Paul Area

• Education Abroad Student Assistant

  • Jan 2017 - Aug 2017

  • Implemented marketing and promotion tactics that led to 22% growth in following across social media channels • Work cross functionally to design update print materials using Adobe Photoshop and InDesign • Design and deliver presentations using Microsoft PowerPoint for classroom and student club use • Led development of training manual for new employees and future student workers • Develop and organize content for websites (Drupal UMN) and social media sites (Facebook and Twitter) Show less



Ronald McDonald House Charities, Upper Midwest

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Volunteer Services Intern

  • Sep 2016 - Dec 2016

  •Analyze and find trends within volunteer survey responses •Organize survey data through graphs and written documentation •Work with coworkers to better market to, communicate with, and retain volunteers •Analyze and find trends within volunteer survey responses •Organize survey data through graphs and written documentation •Work with coworkers to better market to, communicate with, and retain volunteers