Elise Grondin, M. Sc.
VP Sales & Marketing at Emmi Group- Claim this Profile
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Bio
Shane Greenwood
They say Ginger Rogers was a better dancer than Fred Astaire because she did everything he did, but backwards and in heels. Elise is our Ginger Rogers. She recreates every Old Navy campaign quicker and in French. And she's no translator, Elise takes our creative concepts and brand voice and recreates the humor and personality to resonate with the Quebec customer. That's no small feat for a brand that lives on wordplay, quirky thoughts, and bon mots. But that's just her day job. Elise also brings her deep brand management experience to the show by handling special assignments for our marketing strategy team. And she does it all with the presence, poise, and grace of a great ballroom dancer. She's tops!
Francois Simard
Elise is a very open minded professional, a solution-driven and result-oriented manager. She's handled several accounts while we we've worked together. She is calm, analytic and determined. She's able to defend her opinions and ideas, yet at the same is a terrific team player.
Shane Greenwood
They say Ginger Rogers was a better dancer than Fred Astaire because she did everything he did, but backwards and in heels. Elise is our Ginger Rogers. She recreates every Old Navy campaign quicker and in French. And she's no translator, Elise takes our creative concepts and brand voice and recreates the humor and personality to resonate with the Quebec customer. That's no small feat for a brand that lives on wordplay, quirky thoughts, and bon mots. But that's just her day job. Elise also brings her deep brand management experience to the show by handling special assignments for our marketing strategy team. And she does it all with the presence, poise, and grace of a great ballroom dancer. She's tops!
Francois Simard
Elise is a very open minded professional, a solution-driven and result-oriented manager. She's handled several accounts while we we've worked together. She is calm, analytic and determined. She's able to defend her opinions and ideas, yet at the same is a terrific team player.
Shane Greenwood
They say Ginger Rogers was a better dancer than Fred Astaire because she did everything he did, but backwards and in heels. Elise is our Ginger Rogers. She recreates every Old Navy campaign quicker and in French. And she's no translator, Elise takes our creative concepts and brand voice and recreates the humor and personality to resonate with the Quebec customer. That's no small feat for a brand that lives on wordplay, quirky thoughts, and bon mots. But that's just her day job. Elise also brings her deep brand management experience to the show by handling special assignments for our marketing strategy team. And she does it all with the presence, poise, and grace of a great ballroom dancer. She's tops!
Francois Simard
Elise is a very open minded professional, a solution-driven and result-oriented manager. She's handled several accounts while we we've worked together. She is calm, analytic and determined. She's able to defend her opinions and ideas, yet at the same is a terrific team player.
Shane Greenwood
They say Ginger Rogers was a better dancer than Fred Astaire because she did everything he did, but backwards and in heels. Elise is our Ginger Rogers. She recreates every Old Navy campaign quicker and in French. And she's no translator, Elise takes our creative concepts and brand voice and recreates the humor and personality to resonate with the Quebec customer. That's no small feat for a brand that lives on wordplay, quirky thoughts, and bon mots. But that's just her day job. Elise also brings her deep brand management experience to the show by handling special assignments for our marketing strategy team. And she does it all with the presence, poise, and grace of a great ballroom dancer. She's tops!
Francois Simard
Elise is a very open minded professional, a solution-driven and result-oriented manager. She's handled several accounts while we we've worked together. She is calm, analytic and determined. She's able to defend her opinions and ideas, yet at the same is a terrific team player.
Experience
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Emmi Group
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Switzerland
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Dairy Product Manufacturing
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700 & Above Employee
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VP Sales & Marketing
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Jan 2022 - Present
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National Sales Director
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Aug 2021 - Dec 2021
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Les Aliments Levitts
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Canada
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Food Production
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1 - 100 Employee
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Director of Sales, Retail
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Jan 2020 - Jul 2021
Lead both business development (national brand and private label) and customer service teams, managing growth in the competitive processed meat retail market. Main contributions: • Secured multiple national deli meat listings at Walmart • Renegotiated a strategic exclusivity agreement • Implemented tracking tools and automated sales reports Lead both business development (national brand and private label) and customer service teams, managing growth in the competitive processed meat retail market. Main contributions: • Secured multiple national deli meat listings at Walmart • Renegotiated a strategic exclusivity agreement • Implemented tracking tools and automated sales reports
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Fleury Michon Amérique
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Canada
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Food Production
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1 - 100 Employee
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Director of sales Canada and Marketing (formerly Senior Sales and Marketing Manager)
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Jan 2018 - Dec 2019
Accountable for delivering aggressive sales targets while managing trade-spend and marketing budgets (Retail, Food Service and Airline accounts). I also led the marketing team including Associates, External Consultants and Agencies.Main contributions:• Negotiated a long-term catering contract and a strategic licensing agreement• Obtained several new ready meal item listings at Costco• Oversaw the rebranding of Fleury Michon North American division
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Senior Key Account Manager
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Mar 2017 - Dec 2017
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The J.M. Smucker Co.
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United States
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Manufacturing
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700 & Above Employee
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National Key Account Manager
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Mar 2013 - Mar 2017
Achieve desired business goals at the account working with data and trade promotion management tools. Contractor on the Sobeys Quebec Account at first, I was hired full time on Loblaw (National) six months later. Main contributions:• Led the renegotiation of multiple agreements generating profitable growth• Participated in the development of a tool designed to improve forecasting accuracy • Identified and solved budget shortfalls while growing the business
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Key Account Manager
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Sep 2012 - Feb 2013
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Old Navy
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United States
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Retail
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700 & Above Employee
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Senior Marketing Copywriter
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Jul 2009 - Dec 2011
In charge of all marketing communications for the Quebec market while supervising the work of all external copywriters. I have also been assigned to special projects such as: • Seasonal Marketing Insight / Business Review (US and Canada) • Email & Online Marketing Communication Management (US and Canada) In charge of all marketing communications for the Quebec market while supervising the work of all external copywriters. I have also been assigned to special projects such as: • Seasonal Marketing Insight / Business Review (US and Canada) • Email & Online Marketing Communication Management (US and Canada)
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Molson Coors Beverage Company
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United States
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Food & Beverages
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700 & Above Employee
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Key Account Manager
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Jun 2006 - Apr 2008
Manage the Loblaw account leveraging Neilsen data and in-store promotional activities in a DSD environment. Main contributions: • Led cross-functional teams in the development of monthly in-store promotions • Drove partnership agreement negotiations with high level executives • Achieved double digit growth while industry was flat Manage the Loblaw account leveraging Neilsen data and in-store promotional activities in a DSD environment. Main contributions: • Led cross-functional teams in the development of monthly in-store promotions • Drove partnership agreement negotiations with high level executives • Achieved double digit growth while industry was flat
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Key Account Manager
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Aug 2004 - Jun 2006
Oversee 15 accounts (including Sobeys, Costco, Couche-Tard and Colabor) while being responsible for trade-spend management. Main contributions: • Elaborated a business plan that culminated in the hiring of five representatives • Organized many successful trade show events achieving record sales while promoting the brands • Reached +13% (industry at +4%) in sales growth Oversee 15 accounts (including Sobeys, Costco, Couche-Tard and Colabor) while being responsible for trade-spend management. Main contributions: • Elaborated a business plan that culminated in the hiring of five representatives • Organized many successful trade show events achieving record sales while promoting the brands • Reached +13% (industry at +4%) in sales growth
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Agropur
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Canada
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Dairy Product Manufacturing
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700 & Above Employee
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Product Manager
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Oct 2002 - Aug 2004
Write and implement marketing plans for six imported product lines. I was accountable for P&L and all marketing activities across Canada.Main contributions:• Increased product lines profitability by +4%• Developed a product selected as one of the international innovations of the year - SIAL 2004
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Sales Representative
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Oct 2002 - Jun 2003
• Named Representative of the month four times in nine months.
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Education
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1999 - 2002
Université de Sherbrooke
Master, Marketing
Community
