Elise GOUBET

Product Marketing Manager at Santiane
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Contact Information
us****@****om
(386) 825-5501
Location
Paris, Île-de-France, France, FR

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Experience

    • France
    • Insurance
    • 100 - 200 Employee
    • Product Marketing Manager
      • Jun 2021 - Present

      Ville de Paris, Île-de-France, France 🔹Creation and production of new Health & Provident products contributing to the development of the Santiane Group: ✅ Product design (competitive intelligence, benchmarking, insurer negotiations...) ✅ Partner relations (insurers, managers, distributors...) ✅ Creation of all information and contractual documents, intended for our distribution networks but also for the final customers ✅ Project coordination and integration in our information systems ✅ Communication… Show more 🔹Creation and production of new Health & Provident products contributing to the development of the Santiane Group: ✅ Product design (competitive intelligence, benchmarking, insurer negotiations...) ✅ Partner relations (insurers, managers, distributors...) ✅ Creation of all information and contractual documents, intended for our distribution networks but also for the final customers ✅ Project coordination and integration in our information systems ✅ Communication (emailing, SMS, internal and external website, LinkedIn news, newsletters, ...) ✅ Training for distribution networks and support teams ✅ Distribution of products ✅ Post launch follow-up Show less

    • France
    • Insurance
    • 700 & Above Employee
    • Health Manager - International Department
      • Mar 2021 - May 2021

      Neuilly-sur-Seine, Île-de-France, France

    • Health Manager - International Department
      • Nov 2020 - Feb 2021

      Neuilly-sur-Seine, Île-de-France, France ✅ Management and processing of health claims for Henner insureds worldwide (expatriates and impatriates) ✅ Issuance and management of garantie of payment and prior agreements of insureds throughout the process ✅ Administrative changes ✅ Guarantee of the quality of the customer experience and daily support in their care reimbursement (in French and English) ✅ Anticipation of the impacts of processing the application for both customers and Henner

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Product Manager Assistant
      • Jan 2020 - Jun 2020

      Levallois-Perret 🔹 Management of the following brands: Email Diamant (toothpastes) et Femfresh (intimate hygiene products): ✅ Creation of dashboards and analysis of market performance thanks to distribution panels (IRI platform) and the Microsoft Office Excel tool ✅ Competitive intelligence: analysis of market, consumer and competition trends (monitoring of competitor launches) ✅ Monitoring of brand performance indicators (Email Diamant and Femfresh) and those of competitors ✅ Development of… Show more 🔹 Management of the following brands: Email Diamant (toothpastes) et Femfresh (intimate hygiene products): ✅ Creation of dashboards and analysis of market performance thanks to distribution panels (IRI platform) and the Microsoft Office Excel tool ✅ Competitive intelligence: analysis of market, consumer and competition trends (monitoring of competitor launches) ✅ Monitoring of brand performance indicators (Email Diamant and Femfresh) and those of competitors ✅ Development of brand communication and sales support tools : social network animation (Facebook & Instagram), influential partnerships, briefs to agencies, sales force support tools, press relations, point of sale advertising (POS) ✅ Contribution to the improvement of existing formulations of certain toothpastes, to the launch of the new Email Diamant product and to the redesign of some of our existing packaging ✅ Updating of the Email Diamant website ✅ Management and updating of the brand budget file for the management of operational actions : creation of purchase requisitions in the accounting department, saving quotes and invoices in an Excel document and management of the amounts. Show less

    • Luxembourg
    • Financial Services
    • 700 & Above Employee
    • Digital Communication Officer Assistant
      • Jun 2018 - Nov 2018

      Luxembourg 🔹 Assist Communication team in the development of multimedia strategies (social media, email, web) in order to optimise the company's visibility and reputation 🔹 ✅ Production of analytical reports to evaluate the performance of campaigns conducted on social networks (Google Analytics and Talkwalker) ✅ Benchmarking of internal company social network platforms ✅ Creation of Newsletters (Vuture) ✅ Creation of visuals for KPMG's internal and external communication (PowerPoint)… Show more 🔹 Assist Communication team in the development of multimedia strategies (social media, email, web) in order to optimise the company's visibility and reputation 🔹 ✅ Production of analytical reports to evaluate the performance of campaigns conducted on social networks (Google Analytics and Talkwalker) ✅ Benchmarking of internal company social network platforms ✅ Creation of Newsletters (Vuture) ✅ Creation of visuals for KPMG's internal and external communication (PowerPoint) ✅ Development of campaigns on social networks (Twitter, Linkedin, Facebook and Instagram) ✅ Management of various projects, including events and event coverage (photos & videos) Show less

    • France
    • Retail
    • 700 & Above Employee
    • Business Consultant (Pedagogical Workshop ICN BS)
      • Sep 2017 - Apr 2018

      Houdemont 🔹 ARTEM Pedagogical Project "Brand positionning on the mass distribution market" within the framework of my studies at ICN: carrying out a consulting mission in retail marketing in partnership with the Cora hypermarket group on the issue of "Drive" (online shopping) and on an offer for professionals 🔹 ✅ Competitive benchmarking ✅ Market research ✅ Recommendation and strategic analysis ✅ Management of an entire project

    • France
    • Retail
    • 700 & Above Employee
    • Saleswoman
      • Jul 2017 - Aug 2017

      Saint-Herblain (44 800) 🔹 Saleswoman and advisor in the NABAJI (swimming) and TRIBORD (sliding, sailing, diving) departments 🔹 ✅ Missions: Advice and customer orders - Reception - Shelving

    • France
    • Retail
    • 700 & Above Employee
    • Saleswoman
      • Jun 2015 - Jul 2015

      Saint-Herblain (44 800) 🔹 Saleswoman and advisor in the NABAJI (swimming) and TRIBORD (sliding, sailing, diving) departments 🔹 ✅ Missions: Advice and customer orders - Reception - Shelving

Education

  • ICN Business School
    Master, Marketing Specialization : Design of Supply and Innovation
    2016 - 2020
  • Acadia University
    Marketing
    2019 - 2019
  • Lycée Saint Joseph du Loquidy
    College/University Preparatory and Advanced High School/Secondary Diploma Program
    2014 - 2016

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