Experience

La Clique - bureau de communication

• Canada
• Advertising Services
• 1 - 100 Employee

• Vice President and Strategist

  • Mar 2021 - Present



Self employed

• Région de Montréal, Canada

• Digital marketing and communication consultant

  • 2013 - Mar 2021

  I have worked for several companies. Petites-Mains (2020) - Brand identity - Project management - Web strategy - Graphic design - Social medias management and advertising CERRIS (2017) - Training the communication manager to master the CMS WordPress - Supporting the development of a new website on a technical level: customizing a WordPress template (HTML/CSS) BouquinBec (2016) - Formation of web advertisement with AdWords based on a geographical targeting strategy - Designing a prototype for their new website - Site optimization: SEO audit, content marketing Rapido Livres (2015) - Formation to Google Analytics: learning about the audience, measure, and analysis of the traffic - Support to social network management: how to create and maintain a community. - Introduction to tools enabling social network post automation (Hootsuite, Buffer…) - Editing images for their site with Photoshop and Illustrator to create a stronger brand identity Belles Soirées (2013) - Conducting a study on their customers through a survey of more than 400 participants. - Results compilation et analysis using Excel - Recommendations for future events planning Show less



Hydroculture Guy Dionne

• Digital marketing and e-commerce coordinator

  • Dec 2018 - May 2019

  • Evaluate the online business strategy to make recommendations • Management of the E-commerce platform (WooCommerce) • Implementation of measurement tool (Tag Manager, Google Analytics) • Multichannel customer prospecting and retention strategy (Google Ads, Facebook ads and e-mailing) • UI recommandations • Evaluate the online business strategy to make recommendations • Management of the E-commerce platform (WooCommerce) • Implementation of measurement tool (Tag Manager, Google Analytics) • Multichannel customer prospecting and retention strategy (Google Ads, Facebook ads and e-mailing) • UI recommandations



Université de Montréal

• Higher Education
• 700 & Above Employee

• Technical assistant at Les Belles Soirées

  • Sep 2011 - Dec 2018

  I have worked for Les Belles Soirées as a technical assistant during all my studies. I was responsible for welcoming the clients and assisting the lecturers, in particular setting up the audiovisual material. I have worked for Les Belles Soirées as a technical assistant during all my studies. I was responsible for welcoming the clients and assisting the lecturers, in particular setting up the audiovisual material.



Loyer Express

• Canada
• Real Estate
• 1 - 100 Employee

• Marketing Communications Manager

  • May 2014 - Mar 2015

  Rent Express is an application which allows tenants to pay their rent online and landlords to collect them in a blink without having to drive around in the city. What I use to do for Rent Express: - SEM SEO: Optimising the website for search engine aiming for better ranking. Researching relevant keywords using the long tail strategy (Google Trends and AdWords tools) Paid referencing: setting up various campaigns of brand awareness on AdWords ( monitoring performance, budget and optimizing campaigns daily) - Managing social network with Hootsuite - Growth hacking - Designing various websites, advertisements (web and paper) and leaflet using Adobe InDesign, Photoshop, Illustrator - Creating (WordPress, HTML/CSS), managing (Google Search Console) and optimizing websites (A/B testing,) - Setting up, managing and automation of email campaigns (Mailchimp, Mandrill) - Decision making with Google Analytics - … and many other daily tasks of start-ups Show less



Kiffcom

• Canada
• Technology, Information and Internet
• 1 - 100 Employee

• Project Manager (Internship)

  • Jun 2013 - Jul 2013

  I had the opportunity at Kiff communication to lead an event from beginning to end as a project manager: “l’Itinéraire des Itinerants”. It was a rewarding experience that required to search for partners and sponsors, manage the communication of the event, and act as a press agent. Such responsibilities allowed me to develop my teamwork skills and self-reliance. I had the opportunity at Kiff communication to lead an event from beginning to end as a project manager: “l’Itinéraire des Itinerants”. It was a rewarding experience that required to search for partners and sponsors, manage the communication of the event, and act as a press agent. Such responsibilities allowed me to develop my teamwork skills and self-reliance.