Graphic Design Lead

• Sep 2022 - Present

Graphic Designer

• May 2022 - Sep 2022

Conceptualized, designed, and developed marketing campaigns for all brands. Designed graphics for both digital and print including trade ads, POP, branding, social media, website, email and stationary. Managed Jr Graphic designer and freelancers as needed for photo retouching, social media, promotional flyers and catalog photography. Design training materials on brand and product in powerpoint for national sales meetings, webinars and new hires. Conceptualized, designed, and developed marketing campaigns for all brands. Designed graphics for both digital and print including trade ads, POP, branding, social media, website, email and stationary. Managed Jr Graphic designer and freelancers as needed for photo retouching, social media, promotional flyers and catalog photography. Design training materials on brand and product in powerpoint for national sales meetings, webinars and new hires.

Graphic Designer / Branding Consultant

• Mar 2021 - May 2022

Designed branding and marketing materials for fashion, beauty and lifestyle brands. Consulted both fashion start-ups and established brands on website layout, paid and organic advertising, email content, color palettes and photoshoot production. Responsible for designing a cohesive brand image through logos, color palettes, packaging, print collateral, presentation templates. Designed branding and marketing materials for fashion, beauty and lifestyle brands. Consulted both fashion start-ups and established brands on website layout, paid and organic advertising, email content, color palettes and photoshoot production. Responsible for designing a cohesive brand image through logos, color palettes, packaging, print collateral, presentation templates.

Brand Designer

• Feb 2019 - Feb 2021

Responsible for designing print and digital collateral for fashion start-up clients such as logos, social media content, email templates, banners and website designs. Helped conceptualize and launch start-up brands such as The--Bar, Into The Night and InTheCity by Brianne. Worked cross-functionally with company stakeholders and external vendors to build out product lines through graphic design, garment design and production. Created uniform collections for established hospitality groups including Auberge Resorts, The Four Seasons and 1 Hotels. Show less

Creative Strategist

• Aug 2018 - Jan 2019

Developed highly curated digital branding presentations tailored to client’s needs from Peclers Paris trendbooks. Created email marketing assets for Peclers Paris mailing list including graphic designs and templates. Provided branding direction to clients such as Maybelline New York to bring new products to market. Developed highly curated digital branding presentations tailored to client’s needs from Peclers Paris trendbooks. Created email marketing assets for Peclers Paris mailing list including graphic designs and templates. Provided branding direction to clients such as Maybelline New York to bring new products to market.

Design Assistant

• Jul 2016 - Jul 2017

Administered and developed innovative designs for various footwear pattern details through hand sketches and digital renderings. Curated both print and digital design moodboards for internal and external presentations. Researched and curated consumer trends to present to the design team to maximize product performance. Assisted in prototype evaluations and revisions to ensure brand standards were met and consistent. Administered and developed innovative designs for various footwear pattern details through hand sketches and digital renderings. Curated both print and digital design moodboards for internal and external presentations. Researched and curated consumer trends to present to the design team to maximize product performance. Assisted in prototype evaluations and revisions to ensure brand standards were met and consistent.