Senior Digital Media Buyer

• Jun 2020 - Present

Senior Media Buyer

• Sep 2018 - Present

Digital Marketing Manager

• Apr 2017 - Present

My main activities are:-Keyword and Display Advertising through Google Ads.-Retargeting Campaigns.-Video Advertising on YouTube.-Social media marketing.-Facebook Ads.-Facebook, Telegram and Whatsapp Chatbot.-Email marketing automation. My main activities are:-Keyword and Display Advertising through Google Ads.-Retargeting Campaigns.-Video Advertising on YouTube.-Social media marketing.-Facebook Ads.-Facebook, Telegram and Whatsapp Chatbot.-Email marketing automation.

Marketing Manager

• Apr 2022 - Oct 2022

Chief Marketing Officer

• May 2021 - Mar 2022

Senior Media Buyer

• May 2021 - Aug 2021

Senior Project Development Manager

• Mar 2021 - Aug 2021

senior media buyer

• Jan 2020 - May 2021

Digital Marketing Manager

• Jun 2019 - Apr 2021

Social Media & Digital Marketing Manager

• Feb 2016 - Feb 2018

Currently I am working as a Social Media Manager and Digital Marketing Specialist in an Advertising Agency, the Ferrafilm Snc. I am in charge of a four-person team, which includes an assistant of mine. My job description comprehend the activities that follow: -Social media content creation;-social media content curation and editing;-Facebook Ads;-social media marketing;-digital planning;-benchmarking analysis;-KPI analysis;-social media listening;-social media analytics;-SEO;-SEM;-Email marketing;-DEM;-social media automation;-Facebook shops creation;-ecommerce management.

web marketing consultant

• Jun 2015 - Feb 2016

Mainly I work on:1) Marketing Planning to develop activities with high engagement rate: -Digital Planning,-Social Content Strategy. -Social Content Creation and Curation.-Digital PR.-Social Media Advertising.-Social Media Analytics.-Contest creation via social media.-Planning, monitoring and real-time change of SEA Campaigns (in particular Google Adwords) and bidding optimization.2) Digital performances analysis:-Web reputation analysis;-SEO analysis and strategies-Analysis of data from Google Analytics.-Analysis of data related to different Campaigns, Media and Referrals.-Benchmarking analysis.

South Italy Area Manager

• Mar 2014 - Jun 2015

My job description was to be constantly on te field supporting affiliated companies in the South of Italy as regard to Marketing planning. In order to do so I profiled the companies, with a sinthetic check up useful to analyze and rank both the gobal structure of the company, based on quantitative indicators such as sales, turnover, marginal profit etc, and the different areas and departments of the company, such as technical department, sales, finance and so on. After a brief SWOT analysis I supported the companies suggesting the strategic and operational marketing activities based on the outcome they desired, whether it was quantitative or qualitative. Furthermore I worked as a key account between the companies and their prospect Partner Supliers.

Green Point Manager and Account

• Nov 2011 - Mar 2014

I was in charge of the Green Point Management and its staff, which was composed by me, some promoters and and an employee who attended to customer care. Therefore I attended to: strategic branding planning; event marketing (both instore and as sponsor); marketing operational planning; budget; scouting and handling Suppliers and Partners; consulting affiliated companies in regard to their customer relationship management and their strategies of sales; management of the storehouse.In addition to that I attend to various marketing and promotional events, attending to direct marketing activities and operational organization.

Editor

• Feb 2011 - Oct 2011

Editing fashion and wellness columns Editing fashion and wellness columns