Experience

RUF (Reformed University Fellowship)

• United States
• Religious Institutions
• 200 - 300 Employee

• Director of Marketing

  • Jan 2018 - Present

  RUF exists to share and show the hope of Jesus. We help college students develop a lifelong faith and equip them to serve others. As a ministry of the Presbyterian Church in America, RUF holds to the core beliefs of historic Christianity which motivate our heart for God and love for college students. http://ruf.org/ RUF exists to share and show the hope of Jesus. We help college students develop a lifelong faith and equip them to serve others. As a ministry of the Presbyterian Church in America, RUF holds to the core beliefs of historic Christianity which motivate our heart for God and love for college students. http://ruf.org/



Virginia Tech

• United States
• Higher Education
• 700 & Above Employee

• Director of Digital Strategy and Outreach

  • Mar 2016 - Dec 2017

  I managed the Digital Strategy and Outreach team at Virginia Tech's University Libraries. Previously the Creative Services Team, this group evolved to include a full suite of digital, creative and content related services, and served as a strategic partner in developing initiatives and outreach campaigns that help connect the Virginia Tech community with the resources and services of provided by the University Libraries.

• PR and Marketing Manager

  • Jan 2015 - Mar 2016

  As PR and Marketing Manager, I was responsible for developing the inaugural marketing program for the Virginia Tech University Libraries. I lead the development of strategic marketing programs, coordinated major events and oversaw the implementation of marketing campaigns across traditional and social media channels. Additionally, I managed the in-house Creative Services Team that was dedicated to promoting the innovative resources, services, and technologies that make the Virginia Tech… Show more As PR and Marketing Manager, I was responsible for developing the inaugural marketing program for the Virginia Tech University Libraries. I lead the development of strategic marketing programs, coordinated major events and oversaw the implementation of marketing campaigns across traditional and social media channels. Additionally, I managed the in-house Creative Services Team that was dedicated to promoting the innovative resources, services, and technologies that make the Virginia Tech University Libraries a leader in academic research libraries. In recent years, the University Libraries have experienced a significant transformation of physical space and digital capabilities, and it was the charge of this marketing team to communicate that story to students, faculty, alumni, key stakeholders, and the broader Virginia Tech community.



Wake Forest University

• Board Member - School of Business (MA in Management Program)

  • Feb 2014 - Jan 2017

  The Master of Arts (MA) in Management is a 10 month graduate business program specifically designed for recent liberal arts, sciences, or engineering graduates. The goal of the program is to educate and develop students who get results with integrity and can immediately contribute to their hiring organizations. As a member of the inaugural MA in Management Board of Advisors, I had the privilege of serving alongside a diverse group of business professionals, both alumni and non-alumni… Show more The Master of Arts (MA) in Management is a 10 month graduate business program specifically designed for recent liberal arts, sciences, or engineering graduates. The goal of the program is to educate and develop students who get results with integrity and can immediately contribute to their hiring organizations. As a member of the inaugural MA in Management Board of Advisors, I had the privilege of serving alongside a diverse group of business professionals, both alumni and non-alumni, who were intimately involved in crafting and guiding pre-experience graduate business education at the Wake Forest University Schools of Business. Show less The Master of Arts (MA) in Management is a 10 month graduate business program specifically designed for recent liberal arts, sciences, or engineering graduates. The goal of the program is to educate and develop students who get results with integrity and can immediately contribute to their hiring organizations. As a member of the inaugural MA in Management Board of Advisors, I had the privilege of serving alongside a diverse group of business professionals, both alumni and non-alumni… Show more The Master of Arts (MA) in Management is a 10 month graduate business program specifically designed for recent liberal arts, sciences, or engineering graduates. The goal of the program is to educate and develop students who get results with integrity and can immediately contribute to their hiring organizations. As a member of the inaugural MA in Management Board of Advisors, I had the privilege of serving alongside a diverse group of business professionals, both alumni and non-alumni, who were intimately involved in crafting and guiding pre-experience graduate business education at the Wake Forest University Schools of Business. Show less



919 Marketing

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Social Catalyst

  • Nov 2011 - Dec 2014

  I lead development and implemenation of comprehensive digital marketing campaigns on regional and national scales with businesses in the QSR, healthcare, marketing/business development, technology and service industries. The marketing strategies driving these campaigns were targeted at increasing brand awareness, generating sales leads, establishing client's thought leadership and industry authority, and capitalizing on customer service opportunities online. These campaigns… Show more I lead development and implemenation of comprehensive digital marketing campaigns on regional and national scales with businesses in the QSR, healthcare, marketing/business development, technology and service industries. The marketing strategies driving these campaigns were targeted at increasing brand awareness, generating sales leads, establishing client's thought leadership and industry authority, and capitalizing on customer service opportunities online. These campaigns involved launching local and national marketing campaigns using a variety of online tools and expertise, often dovetailing online and social media efforts with traditional PR campaigns. I had a special focus on international franchise-based corporations, but my experience includes marketing for local and boutique companies as well as non-profit organizations. Additionally, I provided digital media education programs for franchise owners nationwide, which included webinars, one-on-one phone consultations and hands-on in person training. Show less I lead development and implemenation of comprehensive digital marketing campaigns on regional and national scales with businesses in the QSR, healthcare, marketing/business development, technology and service industries. The marketing strategies driving these campaigns were targeted at increasing brand awareness, generating sales leads, establishing client's thought leadership and industry authority, and capitalizing on customer service opportunities online. These campaigns… Show more I lead development and implemenation of comprehensive digital marketing campaigns on regional and national scales with businesses in the QSR, healthcare, marketing/business development, technology and service industries. The marketing strategies driving these campaigns were targeted at increasing brand awareness, generating sales leads, establishing client's thought leadership and industry authority, and capitalizing on customer service opportunities online. These campaigns involved launching local and national marketing campaigns using a variety of online tools and expertise, often dovetailing online and social media efforts with traditional PR campaigns. I had a special focus on international franchise-based corporations, but my experience includes marketing for local and boutique companies as well as non-profit organizations. Additionally, I provided digital media education programs for franchise owners nationwide, which included webinars, one-on-one phone consultations and hands-on in person training. Show less



Bethany Christian Services

• United States
• Non-profit Organizations
• 700 & Above Employee

• Board Member

  • Nov 2012 - Oct 2014

  Bethany is a non-profit that serves orphans, birth mothers, adoptive parents and refugees on a global scale. Their commitment is to care for the world's most vulnerable, by placing children in stable homes and providing counseling to both adoptive families and women experiencing unplanned pregnancies. Until moving out of North Carolina, I had the privilege of serving on the board, primarily focusing on coordinating fundraising events and nurturing relationships with those who support… Show more Bethany is a non-profit that serves orphans, birth mothers, adoptive parents and refugees on a global scale. Their commitment is to care for the world's most vulnerable, by placing children in stable homes and providing counseling to both adoptive families and women experiencing unplanned pregnancies. Until moving out of North Carolina, I had the privilege of serving on the board, primarily focusing on coordinating fundraising events and nurturing relationships with those who support Bethany. http://www.bethany.org/raleigh Show less Bethany is a non-profit that serves orphans, birth mothers, adoptive parents and refugees on a global scale. Their commitment is to care for the world's most vulnerable, by placing children in stable homes and providing counseling to both adoptive families and women experiencing unplanned pregnancies. Until moving out of North Carolina, I had the privilege of serving on the board, primarily focusing on coordinating fundraising events and nurturing relationships with those who support… Show more Bethany is a non-profit that serves orphans, birth mothers, adoptive parents and refugees on a global scale. Their commitment is to care for the world's most vulnerable, by placing children in stable homes and providing counseling to both adoptive families and women experiencing unplanned pregnancies. Until moving out of North Carolina, I had the privilege of serving on the board, primarily focusing on coordinating fundraising events and nurturing relationships with those who support Bethany. http://www.bethany.org/raleigh Show less



Three Ships

• United States
• Advertising Services
• 200 - 300 Employee

• Lead Digital Strategist

  • May 2010 - Sep 2011

  Joined the Three Ships team early in the start-up phase of business growth, and was responsible for the firm's in-house marketing and for client account management. Designed and implemented digital marketing strategies for clients seeking to catalyze their business development through online marketing and advertising channels. After assessing the strength and positioning of my clients' online presence, I customized digital marketing plans that would engage their target audience… Show more Joined the Three Ships team early in the start-up phase of business growth, and was responsible for the firm's in-house marketing and for client account management. Designed and implemented digital marketing strategies for clients seeking to catalyze their business development through online marketing and advertising channels. After assessing the strength and positioning of my clients' online presence, I customized digital marketing plans that would engage their target audience and enable a two-way conversation online with prospective customers. In addition, I completed a full redesign of the Three Ships Media company website in 2010 and contributed strategic insight to development of the services our company offered. Show less Joined the Three Ships team early in the start-up phase of business growth, and was responsible for the firm's in-house marketing and for client account management. Designed and implemented digital marketing strategies for clients seeking to catalyze their business development through online marketing and advertising channels. After assessing the strength and positioning of my clients' online presence, I customized digital marketing plans that would engage their target audience… Show more Joined the Three Ships team early in the start-up phase of business growth, and was responsible for the firm's in-house marketing and for client account management. Designed and implemented digital marketing strategies for clients seeking to catalyze their business development through online marketing and advertising channels. After assessing the strength and positioning of my clients' online presence, I customized digital marketing plans that would engage their target audience and enable a two-way conversation online with prospective customers. In addition, I completed a full redesign of the Three Ships Media company website in 2010 and contributed strategic insight to development of the services our company offered. Show less



NorthState Technology Solutions

• United States
• Information Technology & Services
• 1 - 100 Employee

• Graduate Consultant

  • Aug 2009 - May 2010

  As a graduate student in the MA in Management program at the Wake Forest University Schools of Business, I had the opportunity to participate in an "Action Learning Project" that allowed me to be a graduate consultant for DataChambers throughout the duration of the program. In this role, I constructed, administered and analyzed an employee satisfaction survey as the leader of a talent management project. My team executed data analysis project and assessed break even, contribution margin… Show more As a graduate student in the MA in Management program at the Wake Forest University Schools of Business, I had the opportunity to participate in an "Action Learning Project" that allowed me to be a graduate consultant for DataChambers throughout the duration of the program. In this role, I constructed, administered and analyzed an employee satisfaction survey as the leader of a talent management project. My team executed data analysis project and assessed break even, contribution margin and gross profit margin analysis. Throughout the year, I compiled information into concise recommendations and presented oral and written reports to company CEO, President and COO, focusing specifically on marketing strategies and streamlining company processes. At the end of the consulting relationship, my group was recognized as the top consulting team in the program and received the Action Learning Project Excellence Award. Show less As a graduate student in the MA in Management program at the Wake Forest University Schools of Business, I had the opportunity to participate in an "Action Learning Project" that allowed me to be a graduate consultant for DataChambers throughout the duration of the program. In this role, I constructed, administered and analyzed an employee satisfaction survey as the leader of a talent management project. My team executed data analysis project and assessed break even, contribution margin… Show more As a graduate student in the MA in Management program at the Wake Forest University Schools of Business, I had the opportunity to participate in an "Action Learning Project" that allowed me to be a graduate consultant for DataChambers throughout the duration of the program. In this role, I constructed, administered and analyzed an employee satisfaction survey as the leader of a talent management project. My team executed data analysis project and assessed break even, contribution margin and gross profit margin analysis. Throughout the year, I compiled information into concise recommendations and presented oral and written reports to company CEO, President and COO, focusing specifically on marketing strategies and streamlining company processes. At the end of the consulting relationship, my group was recognized as the top consulting team in the program and received the Action Learning Project Excellence Award. Show less



YMCA of Metropolitan Atlanta

• United States
• Non-profit Organization Management
• 400 - 500 Employee

• PR and Event Planning Intern

  • May 2009 - Aug 2009

  My role involved organizing and promoting 15 fundraising events for the launch of a multi-million dollar capital campaign. Throughout the course of the internship, I engaging donor interest by connecting 600 local attendees, 30 hosts and the YMCA staff. Additionally, I compiled research and information about the history of the Metro Atlanta YMCA relevant to the campaign project, and initiated research about incorporating sustainable green efforts into YMCA overnight camps. My role involved organizing and promoting 15 fundraising events for the launch of a multi-million dollar capital campaign. Throughout the course of the internship, I engaging donor interest by connecting 600 local attendees, 30 hosts and the YMCA staff. Additionally, I compiled research and information about the history of the Metro Atlanta YMCA relevant to the campaign project, and initiated research about incorporating sustainable green efforts into YMCA overnight camps.



Wake Forest University

• United States
• Higher Education
• 700 & Above Employee

• Peer Advisor

  • Aug 2008 - May 2009

  Restructured pre-departure orientation meetings by developing and presenting a creative and interactive travel workshop for over 500 students. Streamlined communication between study abroad program professionals and Wake Forest officials, strengthening existing and new partnerships between Wake Forest University and other study abroad programs. Advised students about studying abroad, facilitated information sessions and coached prospective students through the study abroad… Show more Restructured pre-departure orientation meetings by developing and presenting a creative and interactive travel workshop for over 500 students. Streamlined communication between study abroad program professionals and Wake Forest officials, strengthening existing and new partnerships between Wake Forest University and other study abroad programs. Advised students about studying abroad, facilitated information sessions and coached prospective students through the study abroad selection, application and preparation process. Show less Restructured pre-departure orientation meetings by developing and presenting a creative and interactive travel workshop for over 500 students. Streamlined communication between study abroad program professionals and Wake Forest officials, strengthening existing and new partnerships between Wake Forest University and other study abroad programs. Advised students about studying abroad, facilitated information sessions and coached prospective students through the study abroad… Show more Restructured pre-departure orientation meetings by developing and presenting a creative and interactive travel workshop for over 500 students. Streamlined communication between study abroad program professionals and Wake Forest officials, strengthening existing and new partnerships between Wake Forest University and other study abroad programs. Advised students about studying abroad, facilitated information sessions and coached prospective students through the study abroad selection, application and preparation process. Show less



Minor Variation Wake Forest Women's A Capella Group

• Business Manager

  • 2005 - 2009

  Coordinated marketing and publicity, doubled total performances, and assembled an alumni database. Served as 2006 Final Concert Chair and 2007 annual Tour Chair, organized concert advertising, budgeting, aesthetics and scheduling tour performances and accommodations. Performed as a soloist on the group's 4th album recorded in Nashville, TN, released April 2008, as well as on the 3rd album, released April 2006. Coordinated marketing and publicity, doubled total performances, and assembled an alumni database. Served as 2006 Final Concert Chair and 2007 annual Tour Chair, organized concert advertising, budgeting, aesthetics and scheduling tour performances and accommodations. Performed as a soloist on the group's 4th album recorded in Nashville, TN, released April 2008, as well as on the 3rd album, released April 2006.



PainPathways Magazine

• Marketing Intern

  • May 2008 - Aug 2008

  During my internship, we launched the pilot publication of PainPathways Magazine, establishing a passion for and understanding of entrepreneurial endeavors in the marketing and publishing industries. My primary roles included: coordinating magazine features as the point of contact for agents and managers of each cover and general article. I also edited magazine articles, developed new topic ideas, brainstormed media opportunities and implemented new layout designs. PainPathways… Show more During my internship, we launched the pilot publication of PainPathways Magazine, establishing a passion for and understanding of entrepreneurial endeavors in the marketing and publishing industries. My primary roles included: coordinating magazine features as the point of contact for agents and managers of each cover and general article. I also edited magazine articles, developed new topic ideas, brainstormed media opportunities and implemented new layout designs. PainPathways Magazine is a publication that was created to address the needs and interests of chronic, acute and cancer pain patients. This publication features articles written by nationally and internationally acclaimed authors, providing content intended to inform and inspire those on the pain journey by being the resource for current pain research, treatments and trends. Show less During my internship, we launched the pilot publication of PainPathways Magazine, establishing a passion for and understanding of entrepreneurial endeavors in the marketing and publishing industries. My primary roles included: coordinating magazine features as the point of contact for agents and managers of each cover and general article. I also edited magazine articles, developed new topic ideas, brainstormed media opportunities and implemented new layout designs. PainPathways… Show more During my internship, we launched the pilot publication of PainPathways Magazine, establishing a passion for and understanding of entrepreneurial endeavors in the marketing and publishing industries. My primary roles included: coordinating magazine features as the point of contact for agents and managers of each cover and general article. I also edited magazine articles, developed new topic ideas, brainstormed media opportunities and implemented new layout designs. PainPathways Magazine is a publication that was created to address the needs and interests of chronic, acute and cancer pain patients. This publication features articles written by nationally and internationally acclaimed authors, providing content intended to inform and inspire those on the pain journey by being the resource for current pain research, treatments and trends. Show less