Experience

Basis Technologies

• United States
• Advertising Services
• 700 & Above Employee

• Vice President, Integrated Client Services

  • Apr 2023 - Present

• Vice President, Client & Media Services

  • Mar 2021 - Present



Centro

• United States
• Advertising Services
• 700 & Above Employee

• Director, Client & Media Services

  • Sep 2019 - Mar 2021



Oracle

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Senior Manager, Agency Solutions

  • Jun 2019 - Aug 2019

  Focused on growing holistic Agency partnerships through targeting and contextual advertising tools. Oversee outbound account solutions and inbound Data Hotline customer service. o Lead, coach, and support a GTM team (3-11 staff members) who provide education, implementation, and service of ODC products to agencies, media partners, and brands globally. o Set and maintain goals, processes, and staff development through business insights, cross-functional leadership, and team building in a fast-paced and collaborative environment. Show less

• Senior Manager, Partner Solutions

  • Mar 2019 - May 2019

• Manager, Partner Solutions

  • Nov 2016 - Feb 2019



Location3

• United States
• Advertising Services
• 1 - 100 Employee

• Group Account Director

  • Aug 2016 - Nov 2016

  Manage and develop a portfolio of high-profile franchise clients with proprietary digital tools. o Lead 4 in-house industry experts to implement innovative, strategic tactics to expand and enhance existing SEO, SEM, mobile, display, and social efforts. o Identify direct and digital marketing opportunities by providing thought leadership; leveraging client business objectives, marketplace, brand strategy, organizational structure, and internal processes; forecasting; billing.

• Account Director

  • Mar 2015 - Jul 2016



Placewise Americas

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• National Portfolio Manager

  • Jul 2012 - Feb 2015

  Deliver personalized account services at SaaS agency, managing digital outreach for a large portfolio of lifestyle shopping centers. Manage development, design, and deployment of numerous websites and digital campaigns, including minor HTML, CSS, and Adobe Creative Suite work. o Lead 3 direct reports who handled clients’ digital marketing footprint through integrated online, SMS, social media and on-premises marketing platforms. o Direct and organize award-winning customer-facing promotions, including loyalty and reward programs, as well as paid sponsorship opportunities. ICSC Maxi Gold Winner 2014 in the New Media Category for “LEGOLAND Discovery Center” campaign. Show less



Interweave

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Director of Marketing and Sales, Books

  • Jan 2012 - Jul 2012

  Develop, strategize, and execute integrated customer- and retail-focused marketing. Seek, grow, and maintain major relationships in media industry as client, content creator, and advertiser. Oversee key accounts and retailers. o Lead 3 direct reports in conception, writing, design, and execution of D2C email and online marketing campaigns, and copywriting for consumer and retail outlets, including seasonal catalog.o Strategic and tactical collaboration as product manager on content, pricing, inventory, sales goals, and branding on all book product (print and electronic). Build and maintain extensive author relationships. Show less

• Director of Marketing, Books

  • Jan 2011 - Jan 2012

• Marketing Manager

  • Nov 2009 - Jan 2011



Independent Publishers Group

• Book and Periodical Publishing
• 1 - 100 Employee

• Publicity Manager

  • Oct 2006 - Oct 2009

  Manage in-house PR agency for client publishers. o Lead 8 direct reports to strategize and implement all media campaigns, contracts/billing, and media services for all clients.o Develop and execute full media campaigns for select high-profile clients with results in major media outlets including The O’Reilly Factor, New York Review of Books, The Washington Post, ABCNews.com, Essence, Reader’s Digest, Marie Claire, NBC Sports, “ESPN’s Cold Pizza,” and more. Manage celebrity author campaigns including Terrell Owens, Richard Roeper, and Leeza Gibbons.o Coordinate corporate relations and crisis management; Coordinate and lead intensive seminar client training sessions; Author event support and media training. Show less

• Senior Publicist

  • Mar 2006 - Oct 2006

• Publicist

  • Jan 2004 - Mar 2006



Westview Press / Perseus Books Group

• Academic Product Manager

  • Jun 2003 - Dec 2003

  Manage and execute academic marketing for trade book product line.o Primary marketing contact for authors. Write and copyedit all printed marketing creative. Organize and attend 12-15 yearly national conventions.

• Marketing Coordinator

  • Jun 2000 - Jun 2003