Elisabeth Kröss

Head of Sales & Account Management DACH at Bookiply (part of Holidu Group)
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Contact Information
us****@****om
(386) 825-5501
Location
DE
Languages
  • German Native or bilingual proficiency
  • Italian Professional working proficiency
  • English Full professional proficiency
  • Spanish Elementary proficiency

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Verena Behr

Elisabeth is always in a good mood and contributes positive vibes even to stressful situations. She has always provided her clients with professional advice and creative ideas, especially regarding social media and digital topics. She is also a great team player.

Beate Siert

Elisabeth and I established a very good relationship between our companies. She is powerful and eager to receive best possible results, for both parties. She has strong negotiation skills and we have planned many affiliate campaigns together. We always met on an eye-to-eye level and had on top also lots of fun during our cooperation.

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Credentials

  • Taking Software and Digital Ideas to Market
    University of Oxford, Department for Continuing Education
    Apr, 2016
    - Oct, 2024
  • Qualified Negotiator
    Schranner Negotiation Institute
    Jul, 2015
    - Oct, 2024

Experience

  • Bookiply (part of the Holidu Group)
    • Germany
    • Internet Publishing
    • 200 - 300 Employee
    • Head of Sales & Account Management DACH
      • Jul 2021 - Present

    • Senior Team Lead Sales & Account Management (Germany)
      • Mar 2021 - Present

      Setup a local sales office from scratch, recruit, manage and coach a sales & account management team, launch Bookiply in a new market, manage M&A project sourcing and implementation.

    • Team Lead Sales & Account Management (Germany)
      • Oct 2019 - Feb 2021

      Setup a local sales office from scratch, recruit, manage and coach a sales & account management team, launch Bookiply in a new market, manage M&A project sourcing and implementation.

  • Bookiply (part of the Holidu Group)
    • Germany
    • Internet Publishing
    • 200 - 300 Employee
    • Team Lead Sales & Account Management - interim (North Italy)
      • Nov 2018 - Mar 2019

      Managing a high-performing sales and account management team for the Northern Italian market

    • Senior Business Development & Marketing Manager
      • Jan 2017 - Nov 2018

      Driving Bookiply's B2B lead generation and brand growth at the intersection of Marketing, Sales, Product, Design and Data.Implementing Bookiply's Marketing from scratch: strategy, planning, execution & tracking.

  • ...
    • Travelling Africa, Asia, Europe
      • Sep 2016 - Dec 2016

  • Stylight
    • Germany
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Lead Business Development Manager
      • Dec 2012 - Aug 2016

      B2B Outbound Sales and Key-Account Management: - Responsible for driving Stylight's successful growth and expansion on B2B level in the DACH region, performing against the company's growth-oriented KPIs. - Building and managing long-term relationships with Stylights's strategic key partners, by leveraging their CPx campaigns, spotting issues, utilize opportunities, re-negotiate terms. - Leading the DACH Business Development team with 2-3 direct reports. - Launching a new vertical (interior/living) in three markets. - Successfully implementing a new, highly profitable B2B product extension as project lead. - Project lead for a TV project with ProSiebenSat.1 - Prospecting, cold calling and closing deals by liaising with leading fashion brands and retailers ; thus increasing the company's partner base from around 50 to 200+ partners - eventually covering 100% of all major possible partnerships in this area.

  • PRCO Group
    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Manager PR
      • Oct 2010 - Nov 2012

      PR-campaign and client management in large multinational luxury travel PR consultancy. Responsability for own accounts and their performance. Delivering of strategic, integrated campaigns for clients such as five star hotel groups, individually owned boutique hotels and real estate developments (e.g. Thanos Hotels, Cyprus, Hillside Hotel Group, Turkey, Jumeirah Hotels, Dubai, The Setai, Miami, Porto Montenegro, Tivat/Montenegro). PR-campaign and client management in large multinational luxury travel PR consultancy. Responsability for own accounts and their performance. Delivering of strategic, integrated campaigns for clients such as five star hotel groups, individually owned boutique hotels and real estate developments (e.g. Thanos Hotels, Cyprus, Hillside Hotel Group, Turkey, Jumeirah Hotels, Dubai, The Setai, Miami, Porto Montenegro, Tivat/Montenegro).

  • Kempinski Hotels
    • Germany
    • Hospitality
    • 700 & Above Employee
    • Account Executive PR Western Europe
      • Apr 2009 - Sep 2010

      PR and media relations: Regional position - communication and coordination of PR strategies and activities between Europe-wide hotel PR Managers and Kempinski corporate communications headquarters. Organising and supporting PR events (new hotel openings, product launches, local events at Hotel Vier Jahreszeiten Munich) Placing and arranging interviews for Kempinski (C-level) executives in major German media Organising TV shootings (e.g. Süddeutsche TV covering Hotel Vier Jahreszeiten Kempinski's big lobby renovation) Organising press trips to various Kempinski Hotels in Europe Organising yearly ITB trade fair media topics

  • Kempinski Hotels
    • Germany
    • Hospitality
    • 700 & Above Employee
    • Sales and Marketing Trainee
      • Jul 2008 - Feb 2009

      Support Director of Sales & Marketing with media and budget plans. E-mail marketing (monthly customer newsletter), social media marketing, basic SEO actvities. Monitoring of hotel review platforms and 3rd party websites. Organisation of monthly beach party and private weddings. Support Director of Sales & Marketing with media and budget plans. E-mail marketing (monthly customer newsletter), social media marketing, basic SEO actvities. Monitoring of hotel review platforms and 3rd party websites. Organisation of monthly beach party and private weddings.

  • PR Agentur von Otto
    • Munich
    • Working student Public Relations
      • Jun 2007 - Jul 2008

  • ATHESIA-Gruppe
    • Italy
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Freelance editor for Sunday newspaper "Zett"​
      • Aug 2006 - Feb 2008

  • Siemens
    • Germany
    • Automation Machinery Manufacturing
    • 700 & Above Employee
    • Working student Marketing Communications
      • Aug 2007 - Dec 2007

Education

  • Ludwig-Maximilians Universität München / LMU Munich
    Bachelor of Arts (BA), Kommunikationswissenschaft und Medienforschung
    2005 - 2008
  • Zeppelin Universität, Friedrichshafen
    Executive Master of Arts, Digital Pioneering
    2020 -

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