Experience

Ofa Karri

• Portugal
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Project Manager

  • Sep 2021 - Present



Puressentiel

• France
• Pharmaceutical Manufacturing
• 200 - 300 Employee

• Brand & Communication Manager

  • May 2019 - Jun 2021

  Natural Health. Building and adapting the global Marketing and Communication strategy to support the expansion of the brand in the Portuguese market. - Managing product innovation and launch plan - Creating and adapting POS marketing & promotion tools - Assisting the P&L and Forecast elaboration - Sales strategy: guidelines, objectives and daily management with the commercial team of 4 - Defining the Media Plan (TV, radio, press) and managing Social Media (CM) - Designing a global training strategy for pharmacists and organizing training events with natural health experts - Analyzing monthly financial results (sell-in/sell-out) - Day-to-day administrative tasks: accountability and supply Show less



The Estée Lauder Companies Inc.

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Marketing & Commercial Product Manager Assistant - ORIGINS

  • Jul 2018 - Dec 2018

  Skincare. Implementation and operational follow-up of the marketing plan after the launch of the brand in France, exclusively at Sephora. - Coordinating trade operations (POS, samples) and organizing trade events in store - Creating and optimizing training tools and sales support tools - Preparation and participation to sales meetings and trainings - E-commerce (Sephora.fr/origins.eu): content creation, product sheets and brand space optimization - Monthly reports: sales and market analysis (sell-out, sell-in, NPD data) - Internship challenge: winning team, proposal of the "Beauty Match", a web tool boosting sales thanks to customer reviews analysis Show less



Parfums Christian Dior

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Business Development Skincare Project Manager Assistant

  • Jul 2016 - Dec 2016

  Skincare. Definition of the customer experience at the point of sale and in treatment rooms, on an international scale. - Point of sale digitalization through tools development: iPad application, Skin Analyzer, Digital Wall - and daily update according to launches. - Developing Dior’s point of sale visibility: updating Permanent and Hard Merchandising, coordinating campaign visuals - Leading generic edition conception: skincare prescription and booklet, brand mailer, dior.com page update - Brand and skincare market analysis reports (NPD) - Internship presentation project : a Skin Analyzer v.2 focusing on technical improvements and 2018 launches Show less



Save

• France
• Telecommunications
• 200 - 300 Employee

• Digital Marketing Manager Assistant

  • Apr 2016 - Jun 2016

  - High tech blog Mobile&Futé launch preparation and diffusion to develop B to C phone reparations - Community management - Strategic and competitive intelligence - Use of web marketing tools: Marketing Cloud, Word Press, Social Studio - High tech blog Mobile&Futé launch preparation and diffusion to develop B to C phone reparations - Community management - Strategic and competitive intelligence - Use of web marketing tools: Marketing Cloud, Word Press, Social Studio