Experience

MUDA

• United States
• Retail Apparel and Fashion

• MUDA Director

  • Apr 2017 - Present

  MUDA - Movement for an Universal and Digitally Active citizenship aims to reduce the number of citizens who have never accessed the internet in Portuga and to increase the number of citizens with more than basic digital skills in 2020. MUDA was launched in May 2017 with the financing provided by 12 of the largest companies in Portugal and after its first year of activity has a strong sustainability base including the support of more than 30 organizations including companies, universities, media and the Portuguese Government. This is a unique initiative that bring together the Portuguese private sector and civil society, as well as the Portuguese Public Administration. It also noteworthy that MUDA promoters are also competitors within their markets but cooperate to make Portugal a more advanced, inclusive and participative country. More than 2,5 million Portuguese citizens were impacted by MUDA in its last 2 years of activity due to MUDA’s go-to-market unique strategy: the level of direct engagement and communication with citizens thru TV programs, national roadshows and young volunteers ensure that a significant part of the population that need to improve digital skills is in fact strongly impacted. Show less


A2D Consulting
• Portugal
• Business Consulting and Services
• 1 - 100 Employee
• Independent Marketing Consultant

  • Apr 2017 - Present

Winsig
• Portugal
• IT Services and IT Consulting
• 1 - 100 Employee
• Consultor de marketing

  • May 2017 - Dec 2018

WORKS DAWE
• Independent Marketing Consultant

  • Jun 2012 - Dec 2018


PPM Coachers

• Portugal
• Business Consulting and Services
• 1 - 100 Employee

• Business Developer

  • Nov 2015 - Apr 2017

  Business Developer Independent Consultant Developing new business in critical business areas: Project Management, Business Analysis and IT Governance across all Industries where PPM Coachers is a primary player in consulting and training services. Business Developer Independent Consultant Developing new business in critical business areas: Project Management, Business Analysis and IT Governance across all Industries where PPM Coachers is a primary player in consulting and training services.



Microsoft

• United States
• Software Development
• 200 - 300 Employee

• Partner Strategy & Programs Management Lead

  • Mar 2006 - Jan 2012

  With the primary mission of developing business, enhancing the competencies and unify the area of Microsoft Partners, I developed a new model and restructured the Partner organization across all subsidiary, dealing the Business Plan and Budget with all business units.- Management of Partner Business Unit, through its P&L and international reporting;- Management of Training Business Unit, across all subsidiary, with special focus on skills development and capacity of Partner Channel;- Coordination of all Partnerships and Projects to consolidate and optimize partner's management Show less

• Small Business Segment Management Lead

  • Jul 2003 - Feb 2006

  Responsible for Small Business Sales Business Unit (from 5 to 24 PCs). - Start-up a new Business Unit with Sales and Community Growth Goals.- Pioneer in Digital Marketing Strategy in this market- Leader and Manager of International Program focus on helping SMBs to develop their business through European Grants. Known in Europe as Microsoft European Grants Advisor (EUGA) and known in Portugal as Programa MAIS. This Program was a Consortium between MS and local companies such was Banco Santander, IAPMEI, Associations, HP and Cisco. Show less

• Partner Segment Programs Manager

  • Jul 1999 - Jun 2003

  Responsible for developing Partners’ Business in Portugal. Focus on Sales Growth and Partner Capacity, across Country, through 3 levels of partner management, (1) Direct Management, (2) Tele-Management and (3) Indirect Management through online marketing.

• Channel Partner Program Manager

  • Sep 1994 - Jun 1999

  Responsible for the First Partner Program in Portugal, developing a local partnership program named Microsoft Authorized Reseller with benefits and duties.



Digital Equipment Corporation

• United States
• Computer Hardware Manufacturing
• 1 - 100 Employee

• Channel Partner and Product Manager for PCs and Printers

  • Jul 1993 - Aug 1994

  - Start-up the first Channel Partner Department in Digital - Product Management, Marketing and Sales for PCs and Printers with a team of 4 people to drive direct sales to end customers. - Coordination of Quality Management System and all processes of the department to obtain ISO 9001 Certification. - Start-up the first Channel Partner Department in Digital - Product Management, Marketing and Sales for PCs and Printers with a team of 4 people to drive direct sales to end customers. - Coordination of Quality Management System and all processes of the department to obtain ISO 9001 Certification.