Experience

Luquire

• United States
• Advertising Services
• 100 - 200 Employee

• Director of Strategy

  • Oct 2023 - Present



Wunderman Thompson

• United States
• Advertising Services
• 700 & Above Employee

• Group Strategy Director, Midwest Lead

  • Jan 2022 - Oct 2023

  Head of the strategy department for WT Midwest, overseeing insight-driven creative strategy for Sherwin-Williams, Mazda, Best Buy, Medline consumer brands, Chevron and Texaco. Leads new business efforts and sits on the agency Executive Leadership Team.Awarded 2022 Cannes Lion Grand Prix, Silver and Bronze for Sherwin-Williams' Speaking in Color.

• Strategy Director; Midwest

  • Jul 2019 - Jan 2022

  Midwest office strategy lead with special emphasis on brand, creative and CSR/I&D strategic work. Creating big ideas for Sherwin-Williams, Best Buy, UnitedHealthcare, Optum, America's Health Rankings, and new business initiatives. Helps manage and oversee our Brand Lab partnership fellowship program to build the next generation of agency talent and leaders.



Athena Hollins for State House

• United States
• Political Organizations
• 1 - 100 Employee

• Director of Communications

  • Jun 2020 - Nov 2020

  Led communications strategy and implementation for the campaign, including paid/owned channels and content strategy. Led communications strategy and implementation for the campaign, including paid/owned channels and content strategy.



Periscope

• United States
• Advertising Services
• 100 - 200 Employee

• Strategy Director

  • May 2018 - Jul 2019

  Lead strategy and business development for Intuit Quickbooks, Target, Cargill, PEMCO, Kelley Blue Book, Autotrader, Cox Communications, Freschetta/Schwan's Consumer Brands and new business initiatives.

• Senior Brand Strategist

  • Jan 2017 - May 2018



University of Minnesota

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Professor

  • Aug 2016 - Dec 2018

  Course: Account Planning & Brand Strategy Teaches undergraduate students in the Hubbard School of Journalism and Mass Communication. Course examines the role of brand strategy and integrated strategic communications development in today's complex agency landscape. Course: Account Planning & Brand Strategy Teaches undergraduate students in the Hubbard School of Journalism and Mass Communication. Course examines the role of brand strategy and integrated strategic communications development in today's complex agency landscape.



Optum

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Integrated Marketing Manager

  • Aug 2016 - Jan 2017

  Developed communications campaigns for emerging healthcare technology initiatives and innovative pilot programs to drive engagement and adoption. Contract role. Developed communications campaigns for emerging healthcare technology initiatives and innovative pilot programs to drive engagement and adoption. Contract role.



BBDO MW

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Executive

  • Jul 2015 - Jun 2016

  Client relationship manager and business lead for the Jennie-O Turkey account. Client relationship manager and business lead for the Jennie-O Turkey account.



Starkey Hearing Foundation

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Digital Marketing and Communications Lead

  • Dec 2014 - Jul 2015

  Developed online marketing campaigns to drive organizational awareness, facilitate community relations and increase charitable donations. Developed online marketing campaigns to drive organizational awareness, facilitate community relations and increase charitable donations.



Target

• United States
• Retail
• 700 & Above Employee

• Senior Digital Marketing Business Partner— Employer Branding

  • Oct 2012 - Dec 2014

  Led digital projects and initiatives for Team Target to generate consideration and preference with potential Target Team Members.

• Senior Talent Acquisition Specialist

  • Aug 2009 - Oct 2012

  Assisted recruitment efforts by screening and facilitating the interview process.



University of Minnesota

• United States
• Higher Education
• 700 & Above Employee

• Program Coordinator, LEAD UP

  • Jun 2008 - May 2009