Experience

DIA Group

• Spain
• Retail
• 400 - 500 Employee

• Senior Category Manager

  • Nov 2019 - Present

  360° Category Management FMCG - Sweets, Cocoa and Gum&CandiesBrands Management and development of Private Label

• Senior Category Manager

  • May 2017 - Oct 2019

  360º Brands Category Management FMCG- Soups and Ready MealsTeam management: Appetizers, Nuts and Sauces - Alcoholic Beverages

• Category Manager

  • Oct 2015 - Apr 2017

  360º Brands and Private Label Category Management FMCG - Chocolates, Gum & Candy for DIA Group stores (DIA, El Arbol, La Plaza, Clarel and Max Descuento)Responsible of execution of "Proyecto Orbit Sonrisas". Coordination with different Departments and implementation in Dia Group stores.

• Category Manager

  • Jul 2010 - Sep 2015

  360º Brands and Private Label Category Management FMCG - Frozen Food (2013 - 2015) Responsible of Seafood and Ice Cream Campaigns for DIA, El Arbol and La Plaza stores. Coordination with several Departments. Management of 70% of Department´s invoicing getting growing results for the Category. (2010-2012) Responsible of Frozen Pizzas, Precooked products, Vegetables and Potatoes Categories- Negotiation with suppliers- Assortment setting (Private Label and Brands)- Pricing policies management- Sales and profitability analysis- Loyalty and sale´s point promotions management. Results and ROI analysis.- Budget planning and execution- Market and competitiveness research.- Elaboration of planogramas closed to Sales Department- Attending national and international fairs

• Assistant Product Manager

  • Dec 2009 - Jul 2010

  Private Label Department - Cold Meat and Chilled Products- Support products launching- Market research- Organization of food degustations and results evaluation- Packagings development- Contact to suppliers



La Manufactura

• Spain
• Advertising Services
• 1 - 100 Employee

• Marketing Account Executive

  • May 2008 - Dec 2008

  - Management of the loyalty programme “To2aclick” for Royal Canin - Development of the new "To2aclick" website and its on-line contents- Management of promotional campaigns in the point of sale for Sveltesse and Pizzas Palacios; negotiation and agreement with partners. On-pack and mobile marketing actions.- Management of the loyalty programme for Sephora Spain and Portugal (mailings, supervision of layouts, resolution of incidents with shops, contact to suppliers...) - Briefings research and elaboration of proposals to the clients



Publicaciones Alimarket, S.A.

• Spain
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Advertising Account Executive

  • Jan 2006 - May 2008

  - (2007-2008) Launch of a business magazine. Management of contents, ad slots negotiation, presentations to the clients and agencies, attending fairs (Alimentaria, SIMO...)- (2006-2007) Advertising department: management of a client list and searching for new accounts. Ad slots negotiation, presentation of proposals, supervision of campaigns.



Retail Fashion Industry

• ( The Netherlands) Leonardo Da Vinci Training

  • Jan 2005 - Sep 2005

  - Negotiation and closure of contracts with the company Sabbath Jeans due to extend the sales chain in Belgium- Elisa Cortés Brand promotion: press notes and attending a fair in Belgium - Points sale growth in The Netherlands: visiting boutiques and multi-brand shops, presentation of the products



SM2, Asesores Creativos de Publicidad

• Public Relations and Communications Services
• 1 - 100 Employee

• Training

  • Jul 2002 - Sep 2002

  - Account Department: studying briefings, proposals to the clients, contact with media, supervision of layouts and control of campaigns.