Senior Performance Marketing Manager

• May 2023 - Present

- Independent paid media concept creation for clients from the automotive, FMCG and beauty sectors - Planning, management, optimization and evaluation of search engine ads (SEA) on Google (search, shopping, display, video) - Campaign planning and management of paid media campaigns on Instagram, TikTok, Facebook and LinkedIn - SEO optimizations (onpage + offpage) - Concept creation for new customer acquisition and pitches

Performance Marketing Manager

• Dec 2022 - May 2023

Freelancerin

• May 2023 - Present

Social-Media Marketing Manager

• Feb 2022 - Dec 2022

- Control, monitoring and analysis of social media campaigns on Facebook, Instagram, TikTok and LinkedIn - Conception of social media strategies for new and existing customers - Conception of editorial plans - Planning and publishing social media posts on Facebook, Instagram, TikTok, LinkedIn and Xing - Community management - Carrying out monthly analyses and reporting of social media channels and landing pages - Collaboration in the conception of landing pages - Implementation of SEO measures for landing pages and websites - Conception of Google Ad campaigns - Independent account and project management - Main clients: BMW, MINI, BMW Motorrad, GSI, Vattenfall and Allianz Show less

Management assistant

• Jun 2021 - Feb 2022

- Identification and analysis of various KPls in the area of production, among others, with instruments of lean management - Evaluation, analysis and interpretation of sales figures as well as execution of market analyses - Review of planned and current measures for legal compliance, especially with regard to various Corona regulations - Support in annual budget planning - Supporting the management in all administrative and organizational matters - Identification and analysis of various KPls in the area of production, among others, with instruments of lean management - Evaluation, analysis and interpretation of sales figures as well as execution of market analyses - Review of planned and current measures for legal compliance, especially with regard to various Corona regulations - Support in annual budget planning - Supporting the management in all administrative and organizational matters

Assistant to the administrative management

• Nov 2018 - Jan 2021

- Review of timesheets - Preparation of payrolls - Accounting support - Project support. - Review of timesheets - Preparation of payrolls - Accounting support - Project support.

Intern in human resources

• Apr 2019 - Oct 2019

- Collaboration in the selection process of future trainees through multimodal interviews - Support for international exchange and secondment programs - Digitization of training courses - Project support in the team - Collaboration in the selection process of future trainees through multimodal interviews - Support for international exchange and secondment programs - Digitization of training courses - Project support in the team