Experience

Pomellato

• Italy
• Retail Luxury Goods and Jewelry
• 400 - 500 Employee

• Marketing Manager, South Europe, Middle East, Africa and Russia

  • Apr 2018 - Present

  Conceive, create and develop consistent marketing plans within my Region AIM: consolidate and strengthen existing countries and help to build brand awareness on new ones. PERIMETER: Deal with Direct operated stores, Franchising, Wholesales Conceive, create and develop consistent marketing plans within my Region AIM: consolidate and strengthen existing countries and help to build brand awareness on new ones. PERIMETER: Deal with Direct operated stores, Franchising, Wholesales



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Trade Marketing Manager

  • Jul 2015 - Apr 2018

  Mission: To increase company sales by generating specific activities for retailers through leveraging global brand positioning and category penetration.Develop and implement the Trade Marketing strategy to contribute towards brand growth targets and cross-category business objectives.Lead the translation and execution of the marketing strategy into impactful retailer programmes, respecting and tracking budget and commercial targets. Define specific/ad hoc client oriented strategies.Bring field intelligence to define brand-specific activity programmes with marketing and commercial departments.Implement, monitor and improve processes to link all marketing activities with the activities of the commercial team.Recruit, develop and manage Trade Marketing team. Ensure development of expertise and know-how in the Trade Marketing team (2 persons). Show less

• Business Development Manager L'Oreal Luxe

  • Apr 2014 - Jul 2015

  Staff of the Commercial Director of luxury products division. Directly involved in projects with GM,DC,NKA. Affiancate the Commercial Director of the division in nagotiating contracts with the national chains (Sephora, Douglas, Limoni e La Gardenia, Marionnaud).Periodic review of the annual tendence/budget for all the division's brands in terms of sell in/sell out.Responsible for the monthly collection and analysis of sell in and sell out data from the country operation’s national and regional chain clients.Analysis of sell out data by axis, product, region and POS coupled with recommendations on how to proceed to boost performance. Responsible for coordinating the campaign of parallel market tracking in Italy and liaising with the Market Protections department in Paris. Show less

• Product Manager Skincare Lancôme, L’Oréal

  • Feb 2011 - Apr 2014

  Responsible for the marketing mix of Lancome skin care ranges (Face care, Body care, Sun care) and brand’s projects. In charge of the development and the implementation of marketing plans: quantitative and qualitative analysis (both market and consumer), media planning, launches and promotions, POS materials and P&L statement.Close collaboration with the International department for developing products and communications and feeding the headquarter back with my best practices and for new market opportunities and sell-in/sell-out results. Show less

• Sales Account

  • Oct 2013 - Jan 2014

  Account management for 100 POS in the south of Italy.Responsible for achieving the region’s sell-in targets. Implemented sell-out tools and strategies.Product presentation, visual merchandising and training.



Rinascente

• Italy
• Retail
• 700 & Above Employee

• Assistent Buyer

  • Jan 2010 - Jun 2010

  Internship in Woman Fashion Private Label Division Internship in Woman Fashion Private Label Division