Experience

Comune di ESTE PD

• 1 - 100 Employee

• Funzionario Promozione Culturale - Area I

  • Feb 2022 - Present



Zhermack S.p.A.

• Italy
• Chemical Manufacturing
• 100 - 200 Employee

• Communication & Digital Marketing Manager

  • Mar 2019 - Feb 2022

• Digital Marketing Manager

  • Feb 2018 - Feb 2022

• Digital marketing Specialist

  • Nov 2016 - Feb 2018

  Leads cross function team on web and mobile content. Coordinates with internal stakeholders to align digital marketing channels and initiatives with corporate e-commerce strategy and objectives.Recommends and implements additional or expanded social media programs that drive branding and revenue goals.Creates, develops, monitors and optimizes campaign web landing pages.Supports email marketing programs.Reviews web analytic data to determine customer patterns. Provide advice to management on opportunities to increase customer satisfaction, engagement and sales.Keeps current with emerging web and mobile technologies through relevant blogs, publications and events.Delivers against key business metrics through campaign tracking, establishing tests, analyzing results and understanding trends.Writes, edits, and produces original and aggregated content.Publishes and controls content for the company’s external websites and mobile applications.Coordinates with Web Developer to ensure proper functionality and further development of the Content Management System.Acts as liaison with the Marketing Brand teams, Clinical Education, Advertising Agencies, 3rd party vendors, and other internal team members. Show less

• Event Specialist

  • Nov 2015 - Nov 2016

  Plan and execute tradeshows, customer related events related to tradeshows, VIP customer events, various in-house meetings and the annual sales meeting. Coordinate all logistics, including registration, lodging requirements, lead tracking, presentation and materials support and pre- and post-event evaluations. Work as liaison with exhibition and event services contractors. Coordinate facility, exhibit set-up, equipment and catering requirements. Provide on-site event support. Research potential event locations and evaluate alternatives. Manage the budget and campaign for each show, event or meeting. Orders and maintains marketing/training materials including scheduling. Creates and implements various policies & procedures, forms, etc. Coordinate tradeshow plans to maximize show effectiveness and efficiency (goals and budget).Track all tradeshow spending and reporting including budget development and ROI.Coordinate event production – from development of content, guest programs, promotions, presentations, graphics/multimedia and other event-related marketing materials to technical projects, such as audio/video production, lighting, and staging.Coordinate entertainment, food arrangements, site selection and speakers for meetings.Manage vendors and interacts with partners, company executives and wide range of functional groups within DENTSPLY. Manage all event logistics and ensure they are all executed. Secure hotels rooms through designated contract for all who are attending and working the show.Establish travel arrangements for attendees.Establish and maintain event campaigns in Salesforce.com Show less



Comune di Este

• Marketing & Communication consultant @Este in Fiore 2016

  • Nov 2015 - May 2016

  Mansioni principali: progettazione e sviluppo progetto di digital communication attraverso sito web dedicato all'evento; gestione profili social network specifici per la manifestazione, gestione newsletter di area. Aggiornamento e manutenzione sito web dedicato: news, post, foto, allegati, gallery.... Creazione di un'immagine digitale dell'evento che si concretizza in un'azione di presentazione e diffusione sui principale SN dedicati, con i seguenti obiettivi: 1. trovare potenziali nuovi espositori sia nazionali che stranieri e promuovendo Este in Fiore sui portali web di settore in Europa cercare di attirare anche pubblici internazionali 2. cercare di incuriosire il potenziale pubblico con il costante “dietro le quinte” dell'evento attraverso post. video e messaggi, ecc.. - Creazione di una newsletter ad hoc per gli iscritti con cui aggiornare espositori e potenziali visitatori sullo sviluppo step by step dell'evento - Attività volta ad aumentare la fidelizzazione del pubblico “di casa” coinvolgendo associazioni locali e/o istituzioni scolastiche per esempio attraverso l'organizzazione di un “concorso” a tema - Attuazione di un feedback reale e costante al pubblico che contatta lo staff organizzativo attraverso i SN. Show less



Comune di Este - Padova, Italy Local Cityhall / Public Administration

• Este

• Web & Social Media Specialist

  • Nov 2014 - Oct 2015

  Comune di Este - Padova, Italy Local Cityhall / Public Administration, 120 employees Web & Social Media Specialist (Nov 2014 - Oct. 2015) The position reports to the Mayor. I followed all the projects of digital communication directly coordinating the different websites of the City and social network profiles of the municipal administration. I worked as Editor to the realization of the Social Annual Report. I also followed cultural and sportive events. Comune di Este - Padova, Italy Local Cityhall / Public Administration, 120 employees Web & Social Media Specialist (Nov 2014 - Oct. 2015) The position reports to the Mayor. I followed all the projects of digital communication directly coordinating the different websites of the City and social network profiles of the municipal administration. I worked as Editor to the realization of the Social Annual Report. I also followed cultural and sportive events.



Coop.Services Sviluppo Risorse Umane

• Padova, Italia

• Docente Social Media Marketing

  • May 2015 - Sep 2015



Fanton Spa

• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Communication & PR Specialist

  • Jun 2008 - Jul 2014

  The position reported to the Sales and Marketing Manager. I was responsible to ensure development of company image and to ensure products and company communications for all the market channels we served. I cooperate closely with top management and Property. I developed all communications materials and activities for all our distribution’ channels: large-scale distribution, retail, professionals and trade. I also studied and created digital and social marketing activities and trade shows plan. As responsible of Company Communication Plan I coordinated media plan and external suppliers of the marketing department (advertising agency, copywriters, designers, web agency, press offices). From fairs to digital marketing, from corporate events to corporate communication and product packaging. I developed the Promotion & Incentive Plan with the development of a promotional multilevel catalogue. I also coordinated all Sponsorship activities with important Premier League companies managing relations with the Football Club and the activities of Hospitality for customers. Show less



Edilbasso SpA

• Padova, Italia

• Communication & PR Specialist

  • Jun 2002 - Feb 2008

  The position reported to the CEO. I have contributed to create a strong company image through new advertising campaigns created to launch new building constructions. I analyzed competitors' offers and market conditions and planned Communication activities in order to develop the best brand awareness strategy. I have coordinated PR and Communication suppliers to manage press conferences, contests, sponsorship both cultural and musical, artistic exposition, and designing of brochures, templates, folders for our sales network. I also designed and developed corporate website. In particular, I developed the PR plan with Customers & institutional Prospects: Professional Associations, local authorities and Public Administration. Show less



Serena.com SpA

• Padova, Italia

• Communication & PR coordinator

  • Jan 2000 - Jun 2002

  The position reported to the Sales manager. I contributed to create and diffuse this new brand in the northern Italian area trough two channel: B2C using traditional advertising campaigns with radio ads and outdoor billboards and B2B with press conferences, conventions, meeting, trade show, events, sports and cultural events. My contribute was focused on company' brand awareness and diffusion. Like coordinator of all these communication activities I organized press conferences with Institutional partners and private companies as well to social and public realities. Show less



Calzaturificio Carmens SpA

• Galzignano T. (PD)

• Marketing Manager Assistant

  • Jun 1997 - Jan 2000

  The position reported to the Marketing manager and served as member of the Board management team. Within the Company, the position had primary working relationships with the Executive Director, senior management team, staff of the Marketing/Communications/P.R. functions, and the service providers. Outside the Company, the position directly coordinated, primarily, media and advertising agency. I had contributed to the opening of more two hundred brand' corner shops in Ukraine, Serbia, Romania and China. As Marketing Manager Assistant I travelled abroad in order to coordinate and supervise communication activities like media buying (radio, press and TV advertisements) and shop and windows coordination to develop and manage the company image. I had also coordinated communication abroad employees like graphic designers and visual merchandisers. I also participated to the furnishing development plan for all our shops combining corporate image and shops' furnishing systems. I've had relations with international fashion magazines and local radio/television editors. Show less