Retail Director

• Oct 2021 - Present

Retail Manager

• Aug 2013 - May 2021

Responsible for maximizing Outlet performance and profits generated by brands’ rental income, managing and developing the business of Centre stores. Direct responsibility for the turnover of 63 shops, representing 38% of total stores and 42% of total Outlet turnover through the creation, development and maintenance of strong relationships with brand partners at all levels, KPI's analysis, conception, sharing and implementation of integrated strategic plans. Support to brands in staff recruitment process and in charge of the roll out/deployment of stores' learning path managing 3 suppliers. Synergic collaboration and coordination with company's departments to facilitate their communication with tenants and foster their operations, in order to achieve business goals. Asset management duty in collaboration with Leasing and Facilities team to enhance Centre offer and image. Implementation and presentation of monthly, quarterly and annual results to Investors. Management, coordination and training of the Retail team consisting in various resources. Show less

Senior Export Area Manager

• Jun 2012 - Jul 2013

Direct responsibility for the development of the company’s business, sell-in and revenue through the markets’ analysis, the garrison of sales network (agents and branches), the search for potential new customers/partners and the consolidation of existing ones on various distribution channels in the target area (Germany, Austria and Switzerland). Management and negotiation of partners’ business conditions and related control of payments. • Challenging and profitable opening of Woolrich first flagship store in Germany (Munich) through the creation of a strategic partnership with the German agent. • Consolidation and development of company portfolio managing agents, distributors and key accounts. • Sell-in Increase in the Swiss area, thanks to the direct on-site supervision of the sales campaign at the agency. • Consolidation of profit, focusing on bed debts and the credit recovery of insolvent customers Show less

Export Area Manager estero

• Feb 2007 - May 2012

Direct responsibility for the development of the company’s business, sell-in and revenue through the markets’ analysis, the garrison of sales network (agents and branches), the search for potential new customers/partners and the consolidation of existing ones on various distribution channels in the target area (Northern Europe and Middle East). Management and negotiation of partners’ business conditions and related control of payments. Planning and managing company budget by collection, market and distribution channel and related supervision of the sales campaign of the assigned clients’ portfolio.• Accomplished joint venture with Chalhoub Group, luxury player and leader in Middle East, finalizing a 5 years business plan, aiming to develop whole MaxMara group brands’ portfolio in MENA. • Identified new business opportunities in India, through a careful analysis of the market carried out remotely and directly on the territory, succeeding in finalizing the first partnership in Mumbai.• Boosted the sell-in of the Austrian market, directly managing with the agent the sales campaign, improving and diversifying the brand mix of existing customers and acquiring new ones.• Finalized new corner openings within Dept. Store in Austria and Germany, such as Karstadt, P&C. Show less

Retail Manager - Ispettore negozi esteri

• Apr 2003 - Feb 2007

International shops management (Northern/Eastern Europe, Middle East). Responsible for the overall business and sell-out maximization through detailed KPI's analysis and management, constant on-site visits, and deepening of the reference markets to develop targeted and effective action plans; CRM management and implementation combined with bespoke marketing strategies. Responsible for the qualitative buying of the target shops and support to franchisee partners during the sales campaign. Events and fashion shows organization. Stores’ problem solver.• Successfully opened the first MaxMara flagship store in Dubai and several other stores in the Middle East.• Implementation of innovative ad hoc training projects for the staff of the stores with a particular focus on Middle East, boosting and increasing overall performance. • Proactive participation in "Budget qualitativo" project, aimed at calculating the most effective ratio possible between merchandising units, display needs compared with layout, season and rotation. All this facilitated at the planning stage a beneficial SKU reduction, optimizing production with effective cost savings.• Organization of first MaxMara COATS! event in Berlin. Show less