Principal Architect

• Sep 2023 - Present

Senior Marketing Technology Architect

• Jun 2020 - Sep 2023

Non-Executive Director

• Jul 2019 - Jun 2020

Help guide the company's vision and strategic direction. Help guide the company's vision and strategic direction.

Salesforce Marketing Cloud Expert

• Jun 2017 - Jun 2020

I provide solution architecture, development, consulting and training services for Salesforce Marketing Cloud. I provide solution architecture, development, consulting and training services for Salesforce Marketing Cloud.

Chief Innovation Officer

• Dec 2016 - May 2017

Managed business innovation processes to analyse new business opportunities, and develop strategies, technologies, capabilities and architectures to serve those opportunities. Developed and nurtured the process of innovation within the organisation by originating new ideas and at the same time recognising and evolving ideas created by other staff. Worked with clients to assess their business challenges, then designed and architected innovative solutions that resolve their… Show more Managed business innovation processes to analyse new business opportunities, and develop strategies, technologies, capabilities and architectures to serve those opportunities. Developed and nurtured the process of innovation within the organisation by originating new ideas and at the same time recognising and evolving ideas created by other staff. Worked with clients to assess their business challenges, then designed and architected innovative solutions that resolve their challenges.

Chief Technology Officer

• Dec 2012 - Nov 2016

Managed solution design, architecture, and development of marketing automation and customer journey management programs. Responsible for information systems and security, including attaining and maintaining 27001:2013 compliance for the organisation. Achievements include: • Architected and delivered a Salesforce Marketing Cloud HubExchange application that integrates direct mail campaigns into customer journeys. • Architected and delivered a tokenisation platform for… Show more Managed solution design, architecture, and development of marketing automation and customer journey management programs. Responsible for information systems and security, including attaining and maintaining 27001:2013 compliance for the organisation. Achievements include: • Architected and delivered a Salesforce Marketing Cloud HubExchange application that integrates direct mail campaigns into customer journeys. • Architected and delivered a tokenisation platform for Salesforce Marketing Cloud to manage the exchange of customer data over a highly secure architecture. • Automated business processes to enable rapid development over a scalable framework and facilitate production of marketing campaigns and services. • Designed and implemented custom marketing automation solutions using Salesforce Marketing Cloud Fuel API. • Implemented Agile methodologies, Continuous Deployment and Continuous Integration processes for application development (including unit test automation). • Implemented ISO 27001:2013 information security management system for controlling information security, security policies, access control, incident and continuity management, physical and environmental security, and compliance. • Implemented mitigation processes to protect web applications against OWASP attacks at a code and external penetration level. • Delivered PCI v3 compliance for our business.

Managing Director

• Sep 2008 - Dec 2012

Led a team of in-house and offshore designers, project managers and software developers while maintaining a strong customer-engagement role through pre-sales and post-sales activities. Kept the business focused on designing, architecting and delivering highly successful cross-media marketing campaigns as well as publishing solution platforms for education, corporate and retail clients, including Fuji Xerox, Telstra and Oxford University Press. Led a team of in-house and offshore designers, project managers and software developers while maintaining a strong customer-engagement role through pre-sales and post-sales activities. Kept the business focused on designing, architecting and delivering highly successful cross-media marketing campaigns as well as publishing solution platforms for education, corporate and retail clients, including Fuji Xerox, Telstra and Oxford University Press.

Software Product Marketing Manager

• Nov 2003 - Sep 2008

Implemented and managed product marketing strategies, launch processes and product lifecycles for print and cross-media marketing enterprise and desktop software. Developed go-to-market product plans, including business case analyses, competitive positioning, product requirements and pricing strategies. Developed business cases to support new initiatives and products. Built strategic relationships with global third-party software vendors, negotiating pricing models and commercial… Show more Implemented and managed product marketing strategies, launch processes and product lifecycles for print and cross-media marketing enterprise and desktop software. Developed go-to-market product plans, including business case analyses, competitive positioning, product requirements and pricing strategies. Developed business cases to support new initiatives and products. Built strategic relationships with global third-party software vendors, negotiating pricing models and commercial agreements while working closely with product teams to define customer requirements and create supporting sales education and marketing material. Strong focus on customer and media engagement through product evangelism and soliciting market feedback. Regularly presented at national and international conferences and events. Show less Implemented and managed product marketing strategies, launch processes and product lifecycles for print and cross-media marketing enterprise and desktop software. Developed go-to-market product plans, including business case analyses, competitive positioning, product requirements and pricing strategies. Developed business cases to support new initiatives and products. Built strategic relationships with global third-party software vendors, negotiating pricing models and commercial… Show more Implemented and managed product marketing strategies, launch processes and product lifecycles for print and cross-media marketing enterprise and desktop software. Developed go-to-market product plans, including business case analyses, competitive positioning, product requirements and pricing strategies. Developed business cases to support new initiatives and products. Built strategic relationships with global third-party software vendors, negotiating pricing models and commercial agreements while working closely with product teams to define customer requirements and create supporting sales education and marketing material. Strong focus on customer and media engagement through product evangelism and soliciting market feedback. Regularly presented at national and international conferences and events. Show less

Pre-Release Program Manager

• Mar 2001 - Oct 2003

Managed software pre-release programs for InDesign, InCopy and PageMaker, communicating customer feedback to engineering teams and managing new feature prioritisation to align with market demands and product roadmaps. Authored public release notes and engineering documentation. Managed software pre-release programs for InDesign, InCopy and PageMaker, communicating customer feedback to engineering teams and managing new feature prioritisation to align with market demands and product roadmaps. Authored public release notes and engineering documentation.

Telecommunications Specialist

• May 1993 - Jul 1996

Provided radio, data and satellite telecommunications to 20th Armoured Brigade Headquarters (Germany), Sector South West Headquarters (Bosnia) and British Forces Headquarters (Croatia). Awarded UN medal. Provided radio, data and satellite telecommunications to 20th Armoured Brigade Headquarters (Germany), Sector South West Headquarters (Bosnia) and British Forces Headquarters (Croatia). Awarded UN medal.