Experience

MTI²

• Belgium
• Business Consulting and Services
• 1 - 100 Employee

• Principal

  • Dec 2022 - Present

• Associate Principal

  • Mar 2021 - Dec 2022

• Senior Associate

  • Jan 2018 - Mar 2021

  Responsible for a host of tasks for clients including Aliaxis, Baloise, Boehringer Ingelheim, Helm, Merck, Michelin, NOS, and Novartis. Tasks include:• Innovation coaching: Coaching teams to build their ideas and business pitch.• Market research & data analysis: Conducting market research and working with teams and management to analyze market data.• Inception & experimentation: Guiding and supporting teams in bringing innovations to market, performing experiments, and analyzing results.• Project management: Work with management and teams to deliver projects. • Marketing teaching: Hold session on different marketing topics and teach case studies. Additionally involved in:• Developed and responsible for our MTI2 lab Takeoff Analytics• Co-developing and responsible for our MTI2 lab Academic Creativity • Setting up, marketing and leading our Open Programs Show less

• Associate

  • Jan 2016 - Jan 2018

  We are a university spin-off, founded at the intersection between marketing and innovation. We enable people and firms to drive customer-centric innovation. Our experienced team of specialists is passionate about developing your talent and making your company thrive. We are strong believers in deep diving into your challenges and making an impact, with our people caring as much as you do. We have worked with companies globally in different industries, including AirFrance-KLM, Aliaxis, Baloise, Baxter, Boehringer Ingelheim, Merck, Michelin, Nokia, Novartis, Sabic, Siemens and SKF. Show less

• Junior Associate

  • Jan 2015 - Jan 2016



Ghent University

• Belgium
• Higher Education
• 700 & Above Employee

• Visiting Professor

  • Dec 2017 - Present

  Visiting professor at the Faculty of Economics and Business Administration, Department of Marketing, Innovation and Organisation. Visiting professor at the Faculty of Economics and Business Administration, Department of Marketing, Innovation and Organisation.



Erasmus University Rotterdam

• Netherlands
• Higher Education
• 700 & Above Employee

• PhD

  • Sep 2012 - Sep 2017

  My research focuses on understanding what makes grassroots (employee-based/bottom-up) innovation initiatives successful and how can firms best unlock the passion of employees. I specifically concentrate on the delicate balance between grassroots principles that motivate employees and control mechanisms imposed by firms’ to ensuring that ideas generated by its employees are well-aligned with the company's overall resources and vision.

• Research Assistant

  • Sep 2011 - Aug 2012

  Gathering data and subsequently analyzing and organizing the content. First worked within the pharmaceutical field, w.r.t marketing and innovation, and further assisted colleagues within the department on projects in media and the publishing industry. Thereafter, assisted in the construction of a case on mobile payments, followed by work on innovation and social media strategy.