Experience

Casio Singapore Pte Ltd
• Singapore
• Wholesale Appliances, Electrical, and Electronics
• 1 - 100 Employee
• Senior Digital Marketing Executive

  • Feb 2023 - Present


Marine Online

• Singapore
• Software Development
• 1 - 100 Employee

• Marketing Executive

  • Sep 2021 - Jan 2023

  • Responsible for conceptualizing, executing, and analyzing social media content across 6 platforms for 3 brands concurrently • Managed social media engagement by retaining and increasing followers, averaging 2k new followers monthly through organic content • Analyzed weekly social media statistics and email campaigns with the extensive use of email platforms • Reviewed emails for content accuracy, correct grammar, and spelling, and to ensure compliance with style guidelines • Led a team of 2 in content design by creating briefs and holding meetings on a weekly basis Worked with 6 business unit teams to drive business promotions • Designed banners, artwork, and email campaigns with the extensive use of Adobe Photoshop and Illustrator Show less



Fayth

• Singapore
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Executive

  • Sep 2019 - Sep 2021

  • Responsible for managing content across all social media channels • Managed social media engagement by increasing and retaining followers on a weekly measured scale • Led a team of 3 in strategizing weekly campaigns, photoshoots, festive events, advertising, and sponsorship opportunities. • Responsible for the development and execution of email sends, averaging 80-100k audience weekly • Analyzed email performance and implemented usability enhancements to improve overall user experience • Conducted testing across major domains to ensure deliverability • Identified the appropriate target market for each email campaign to ensure our open rates, delivery rates and click-through rates were above email marketing benchmarks • Organized promotional events and campaigns under budget • Liaised with multiple external partners, brands, and companies for collaborations • In charge of various advertising platforms such as Facebook Ads & Google Ads Show less

• Operations Associate

  • Sep 2018 - Aug 2019

  • Supported day-to-day aspects of an eCommerce website; dealt with all customer queries including but not limited to fashion advice, feedback, and/or technical-related questions• Fulfilled approximately 200-250 orders weekly with the extensive use of the company's backend system• Collaborated with other teams to create smooth logistic processes and system



Lilypirates

• Spain
• Advertising Services

• Marketing Communications Executive

  • Aug 2017 - Jun 2018

  • Created, planned, delivered, and measured effective and engaging communications for target audiences that drive reputation and sales for the business • Development and execution of marketing programs • Developed new campaign ideas on how to effectively deliver communications that drive sales • Assisted in developing creative content for promotional campaigns, weekly sales campaigns, and photoshoots • Created, planned, delivered, and measured effective and engaging communications for target audiences that drive reputation and sales for the business • Development and execution of marketing programs • Developed new campaign ideas on how to effectively deliver communications that drive sales • Assisted in developing creative content for promotional campaigns, weekly sales campaigns, and photoshoots



Marilyn Tan Jewelry Pte Ltd

• Operations Assistant

  • May 2015 - Aug 2017

  • Demonstrated good visual merchandising skills with luxurious jewelry • Responsible for replenishing products to various outlets in Singapore • Organized company’s inventory with the extensive use of Microsoft Excel • Designed event flyers and brochures with the extensive use of Adobe Photoshop, and Adobe Illustrator • Demonstrated good visual merchandising skills with luxurious jewelry • Responsible for replenishing products to various outlets in Singapore • Organized company’s inventory with the extensive use of Microsoft Excel • Designed event flyers and brochures with the extensive use of Adobe Photoshop, and Adobe Illustrator



Burda Singapore Pte. Ltd.

• Singapore
• Book and Periodical Publishing
• 1 - 100 Employee

• Fashion Intern

  • May 2014 - Dec 2014

  • Liaised with public relations personnel of various luxury brands for photoshoot collaborations • Displayed meticulous care in handling luxurious products • Assisted in-house stylist in indoor and outdoor fashion and product shoots • Model casting • Liaised with public relations personnel of various luxury brands for photoshoot collaborations • Displayed meticulous care in handling luxurious products • Assisted in-house stylist in indoor and outdoor fashion and product shoots • Model casting



Y2: Space Pte Ltd

• Interior Design Intern

  • Aug 2012 - Feb 2013

  • Designed interior spaces with the extensive use of AutoCard 360 Pro and Adobe Photoshop • Compiled multiple material samples on material boards to determine materials and color schemes in the design process • Involved in on-site visitations and inputting useful design insights • Assisted in furniture and fabric shopping that is suitable for each interior design layout • Conducted formal design presentations within the company • Designed interior spaces with the extensive use of AutoCard 360 Pro and Adobe Photoshop • Compiled multiple material samples on material boards to determine materials and color schemes in the design process • Involved in on-site visitations and inputting useful design insights • Assisted in furniture and fabric shopping that is suitable for each interior design layout • Conducted formal design presentations within the company