Elina Shapoval
Head of Events at YBC USA | Young Business Club USA- Claim this Profile
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Experience
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YBC USA | Young Business Club USA
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Head of Events
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May 2022 - Present
• Plan, organize, execute and moderate a wide variety of business and leisure events including: masterminds, company visits, meetings with experts, strategic sessions, discussion panels, online meetins, BBQ parties, immersive and TopGolf games in New York, Miami, Los Angeles • Manage the logistics and budgets of a large-scale program and product launch • Reply phone calls, inquiry emails and identify new leads - members • Work with members to determine their event planning needs • Help members to resolve their business requests in such industries as: Health Care, E-commerce, Real Estate, Education, Hospitality, Finance, Telecommunications, etc • Use necessary event software for coordination and tracking • Report directly to co-founders, stakeholders and CEO • Do day-to-day administrative work such as issuing invoices and collecting payments • Actively support an environment of teamwork, co-operation, performance excellence and personal success Show less
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MHP SE
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Food Production
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700 & Above Employee
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Brand Manager of R&D Culinary Center
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Aug 2021 - May 2022
• Analyzed market and competitive environment • Researched target consumer needs Developed brand positioning • Developed promotion strategy and related services to the market in collaboration with PR, CBD and other departments • Organized and held excursions in the Center, thematic offline and online events for MHP employees, partners and professional community, presented new food products • Managed various social media accounts (strategy, content -text, photo, video) • Developed food service solutions for hospitality and cloud kitchen industries companies. Example: Glovo • Organized participation of MHP Company in SIAL Paris2022, GulFood Dubai 2022 Show less
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Предприниматель
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Independent Professional
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Jul 2020 - Apr 2022
• Personal Brand Creating & Management (counseling, online practical course, a turn-key basis) • Online international conference "Money Space" by Elena Druma (psychologist) Directing (45K participants, 20 speakers, 3 days) • Personal Brand Creating & Management (counseling, online practical course, a turn-key basis) • Online international conference "Money Space" by Elena Druma (psychologist) Directing (45K participants, 20 speakers, 3 days)
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Food & Success
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Spain
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Hospitality
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Head of Speakers Bureau
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Mar 2018 - Jul 2020
• Organized and coordinated educational programs for Chefs and Restaurateurs. • Organized Guest Chefs Dinners in Ukraine and CIS countries. Chefs were from Michelin Guide and The Worlds 50 Best Restaurants lists. • Created and implemented Digital Marketing & PR strategies to promote F&S and personal brand of Founder • Managed Chefs stage at RestArt Forum in 2018, 2019 • Directed and managed the speaker program function: speaker development and placement, content strategy, program logistics, calendar planning and budget tracking. • Developed relationships with current speakers, as well as cultivate new speaker KOL contacts across the country. • Translated complex subject matter into easier-to-digest content, while reinforcing key features and benefits of the product. • Managed deadlines and multi-task while consistently maintaining attention to detail. • Continually broadened knowledge base regarding restaurant business world and local markets, industry and trends. Show less
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Marketing & PR Manager
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Dec 2017 - Mar 2018
• Evaluating and optimizing marketing and pricing strategies • Analyzing market trends and preparing forecasts • Increasing brand awareness and market share • Coordinating marketing strategies with financial, sales departments, CEO and chef • Developing and managing the marketing budget • Overseeing branding, advertising, and promotional campaigns • Preparing and presenting reports to senior management • Promoting brand at industry-related events Keeping informed of marketing strategies and trends Show less
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Hector Jimenez-Bravo Culinary Academy
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Education Administration Programs
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1 - 100 Employee
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Marketing & PR Director
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Nov 2016 - Nov 2017
• Set specific marketing goals • Designed and implemented marketing strategies aligned with business targets • Researched market to identify new opportunities • Generated innovative ideas to promote our brand and our products • Was responsible for the development of the Academy’s brand from both sales and marketing perspective. • Conceptualized advertising and promotion plans, including both online and offline channels to maximize market penetration and the sustainable growth of the Academy. • Drove the overall sales performance and brand’s growth by conducting a series of sales and marketing campaigns, education talk, workshop, open day, etc in order to enhance public awareness, leads generation and student enrollment. - Established contact and rapport with the external stakeholders, such as nationwide universities and education agents in sales and marketing activities as well as promotion campaigns. • Prepared annual and monthly marketing planning and execution, inclusive of schedule of school visits, demo and hands-on workshops, for schools within the targeted regions. • Consistently conducted market survey and competitors’ analysis by providing findings and recommendations to formulate strategic marketing plans. • Managed all the database and data mining activities. • Evaluated the effectiveness of marketing initiative ROI Show less
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Marketing & PR Manager
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Mar 2015 - Nov 2016
The same description as in HJB Academy The same description as in HJB Academy
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Marketing & PR Manager
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Jun 2014 - Mar 2015
• Planned, developed and implemented Marketing & PR strategies. • Implemented market researches. • Liaised with the Academy colleagues, Ukrainian and foreign chefs of Culinary & Pastry arts, restaurateurs and food-bloggers. • Organized and managed practical workshops. Assisted to Chefs. • Organized HR-events for the Academy team and students, PR-events for B2C and B2B. • Answered enquiries from media, individuals and other business companies. • Wrote and distributed press releases, articles to targeted media (for example, Saveur magazine). • Prepared and supervised the production of publicity brochures, handouts, direct mail leaflets. • Devised and coordinated photo & video shootings. • Wrote compelling content for all events listings to drive sales revenue. • Run and optimized website traffic for the company through social media campaigns, email campaigns and content management. • Managed all social media platforms for the Academy. • Managed services sales processes. Show less
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Marketing Manager
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Jul 2013 - Mar 2014
• Food market trends analysis. • Strategic planning and development of TM. • Assortment product management. • Development and implementation of measures aimed at the development of sales. • Development of new products collaborated with food technology department. • Evaluating the effectiveness of the marketing mix. • Marketing planning and budgeting activities. • Food market trends analysis. • Strategic planning and development of TM. • Assortment product management. • Development and implementation of measures aimed at the development of sales. • Development of new products collaborated with food technology department. • Evaluating the effectiveness of the marketing mix. • Marketing planning and budgeting activities.
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PR Manager
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Jul 2012 - Jun 2013
• Provided gallery functioning. • Wrote press releases, articles and advertising information. • Provided proposals for clients and partners. • Implemented activities (events). • Controlled the production of printed materials. • Prepared presentations for clients and guests. • Implemented communication with the media, advertising agencies, social networks. • Administrated corporate web-site. • Provided gallery functioning. • Wrote press releases, articles and advertising information. • Provided proposals for clients and partners. • Implemented activities (events). • Controlled the production of printed materials. • Prepared presentations for clients and guests. • Implemented communication with the media, advertising agencies, social networks. • Administrated corporate web-site.
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DIO Corporation
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South Korea
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Medical Equipment Manufacturing
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1 - 100 Employee
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Brand Manager
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May 2011 - Jul 2012
Roche Bobois Paris and S.T. Dupont Paris brands I was responsible for in DIO Corporation. • Organization and execution of planed marketing activities (press, sponsorships etc). • Digital projects execution. • Documentation workflow coordination. • Prepare annual brand plans, sales volume forecast and brand budgets. • Manage advertising and promotion agencies to ensure the development of relevant advertising materials and media campaigns to attract consumers, within the agreed international positioning. Show less
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KD Group d.d.
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Financial Services
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1 - 100 Employee
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Marketing Department Specialist
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Feb 2008 - Jul 2009
• Performed an active communication with a market environment and employees of the company, corporate communication with the media. • Organized conferences, events and participation in exhibitions and forums. • Provided regular advertising campaign and E-marketing. • Monitored the world and domestic news that had a potential influence on the company’s business. • Constructed newsletter reports which included updates on political and economic indicators to the Senior Management of the company. Show less
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ALICO Ukraine
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Insurance
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Structure Support Specialist
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Nov 2006 - Feb 2008
• Registered and processed Life Insurance Application in CRM-system. • Provided consulting services to the insurance brokers. • Reviewed and performed analysis of the financial markets and researched insurance products. • Organized conferences and events for the insurance business partners. • Registered and processed Life Insurance Application in CRM-system. • Provided consulting services to the insurance brokers. • Reviewed and performed analysis of the financial markets and researched insurance products. • Organized conferences and events for the insurance business partners.
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Education
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Kiev National University of Trade and Economics
Master, Commerce, Marketing -
Kiev National University of Trade and Economics
Bachelor, Economics