Experience

Insignia Worldwide

• United Arab Emirates
• Design Services
• 1 - 100 Employee

• Senior Strategic Consultant

  • Feb 2022 - Present



Mindspace®

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Strategy Lead

  • Mar 2019 - Jan 2022

  Establish strategy as a core component to the MindSpace offering| Leading strategic direction for all brands | Strategic growth of Mindspace brand | Leading strategic direction for all pitches – Won Lay’s Poppables, Dorito’s Flaming Hot| Leading strategic identity for MindSpace brand | Championing thought leadership | Developing proprietary strategic models | Identifying unique insights for GCC markets | Category insights Establish strategy as a core component to the MindSpace offering| Leading strategic direction for all brands | Strategic growth of Mindspace brand | Leading strategic direction for all pitches – Won Lay’s Poppables, Dorito’s Flaming Hot| Leading strategic identity for MindSpace brand | Championing thought leadership | Developing proprietary strategic models | Identifying unique insights for GCC markets | Category insights



34 Degrees Agency

• South Africa
• Advertising Services
• 1 - 100 Employee

• Senior Strategist/ Planner

  • Nov 2017 - Mar 2019

  Ownership and management of strategic projects from the initial strategic insight to creative conceptualization and client presentation Turning data into actionable insights Strategic brand development Developing and managing insights Briefing creatives Management of company research tools Continuously delivering obtained insights to client and internal business Shopper marketing research Consumer behaviour Understanding consumer journey Identifying convergence points between consumers and brands Identifying relevant media touch-points to deliver brand message Keeping line of line of sight business problems to help with commercial problem solving Understanding shopper behaviour Retail audit/ in-store category analysis Trend analysis Show less



34°

• Johannesburg Area, South Africa

• Junior - Mid Strategist

  • Jul 2014 - Nov 2017

  Ownership and management of strategic projects from the initial strategic insight to creative conceptualization and client presentation Development and application of strong insights to drive strategic territories through liaising with Client Service and creative teams throughout the project life cycle Integration of shopper marketing trends and retail insights in individual briefs Development of the Council of Women SA (with sharing of learnings periodically) + exploring leveraging CoW Africa platform + further development of 34 Chatz and 34 Families Management of junior strategy resource/s to grow the strategy department Client presentations and presentation development Show less



34°

• Research Assistant

  • Feb 2013 - Jul 2014

  Content planning and creation for digital research tools Feeding in strategic insights to senior team members and strat director Helping facilitate face to face research groups Desktop research Consumer behaviour research Integration of shopper marketing trends and retail insights in individual briefs Store/brand audits Competitor reviews Content planning and creation for digital research tools Feeding in strategic insights to senior team members and strat director Helping facilitate face to face research groups Desktop research Consumer behaviour research Integration of shopper marketing trends and retail insights in individual briefs Store/brand audits Competitor reviews



Our Hood

• Cape Town Area, South Africa

• Intern

  • Oct 2012 - Dec 2012

  Developing a content calendar Uploading content to the website Sourcing content for the blog Conducting interviews with people of interests in various neighbourhoods Developing a content calendar Uploading content to the website Sourcing content for the blog Conducting interviews with people of interests in various neighbourhoods