Experience

ГК "Урбантех"

• Marketing Communications Manager

  • Aug 2022 - Present

  1. Product marketing: - Analysis of competitors' products and solutions; - Launch of qualitative research (CustDev) for the B2G audience: forming a questionnaire, conducting interviews, transcribing, preparing research results, forming conclusions and recommendations; - Formation of key messages for B2G customers; - Development of positioning, and value characteristics. 2. Operational Marketing: - Development of marketing materials: videos, presentations, case books; - Copywriting and website restructuring; - Development of special projects to promote products.



поле.рф

• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Specialist

  • May 2021 - Apr 2022

  Building a brand and bringing a technological product to a narrow B2B market (agriculture: farmers, manufacturers, suppliers, buyers, public organizations, the public sector). A successful search for market and channel fit, allowed us to achieve business indicators. Building a brand and bringing a technological product to a narrow B2B market (agriculture: farmers, manufacturers, suppliers, buyers, public organizations, the public sector). A successful search for market and channel fit, allowed us to achieve business indicators.



ПАО "Ростелеком"​

• Chief Project and Product Office Specialist

  • Jul 2019 - Apr 2021

  Marketing and product development of digital services. Marketing and product development of digital services.



NextMedia - Expert Marketing Agency

• Marketing Services

• Marketing Project Manager

  • Jun 2014 - Jul 2019

  Разработка маркетинговых/коммуникационных концепций и их реализация; управление digital-проектами; управление командой продакшена; создание визуальных концепций бренда; обеспечение целевых показателей через работу с лидерами мнений, спецпроекты и нативной рекламой. Разработка маркетинговых/коммуникационных концепций и их реализация; управление digital-проектами; управление командой продакшена; создание визуальных концепций бренда; обеспечение целевых показателей через работу с лидерами мнений, спецпроекты и нативной рекламой.