Experience

Key Marketing
• United States
• Advertising Services
• 1 - 100 Employee
• VP Affiliates

  • Sep 2022 - Present

Delasport
• Malta
• Software Development
• 200 - 300 Employee
• VP Affiliates

  • Mar 2021 - Sep 2022


Soft2bet

• Malta
• Gambling Facilities and Casinos
• 200 - 300 Employee

• Affiliate Director

  • Dec 2018 - Mar 2021

  ✔ Implementing marketing acquisition strategies to maximize leads generation from online marketing channels ✔ Planning and assessing marketing and promotional campaigns to increase traffic acquisition, conversion and retention levels ✔ Responsible for and monitoring closely the affiliate marketing P&L and KPIs to ensure positive ROI ✔ Managing and controlling the affiliate acquisition budget and spend ✔ Approving all affiliate acquisition deals ✔ Planning the Affiliate MARCOM strategy ✔ Managing the affiliate program integrations and functionalities ✔ Responsible for, growing, mentoring and developing a successful and efficient acquisition team ✔ Ensuring that Affiliate Team’s targets and performance are aligned with company’s global targets and such are monitored and adjusted accordingly ✔ Representing the Affiliate Program and the company on Gambling conventions and industry meet ups ✔ Managing the B2B Affiliate Program relations ✔ Identifying and suggesting business opportunities that can reflect on company’s growth ✔ Reporting directly to the CEO Show less



10bet

• Malta
• Gambling Facilities and Casinos
• 1 - 100 Employee

• • Aug 2017 - Dec 2018

• • Jan 2016 - Aug 2017

  Established in 2003, 10Bet has strongly risen to prominence becoming the preferred choice among bettors and affiliate partners worldwide. 10Bet’s sportsbook platform attracts punters from more than 90 countries, offers 20,000+ monthly live events with exclusive bonuses. 10Bet’s global presence guarantees record-breaking commissions and high conversions for all our affiliates. 10Bet's exceptional mobile betting platform, appealing to both new and existing customers, advances us amongst the competition. Show less

• • Sep 2010 - Jan 2016

  ✔ Managing a team of Affiliate managers whose responsibilities were, but were not limited to: acquisition of new online marketing traffic channels, affiliate portfolio management, taking care of the daily running of the affiliate program.✔ Responsible for the Affiliate P&L and managing top affiliates from various regions and territories. ✔ Developing and executing marketing plans to deliver optimal customer acquisition ✔ Ensuring that all acquisition activity has been sufficiently monitored, tracked and evaluated in order for positive ROI to be maintained.✔ Building strong relationships with key affiliates to maximize profitability.✔ Planning, executing and evaluating affiliate program related projects such as: site enhancements, upgrades and changes, marketing features✔ Supporting the integration of Income Access affiliates system ✔ Managing a flawless migration of the Affiliates DB to Income Access.✔ Attending affiliates / B2B conferences to focus on advertising, marketing and networking for the company (BAC 2010, EIG 2010, LAC 2011, ICE 2012, LAC 2012, ICE 2013, LAC 2013, ICE 2014, LAC 2014, AAC 2014, ICE 2015, LAC 2015, AAC 2015, BAC 2015) Show less

• • Apr 2010 - Sep 2010

  ✔ Identification and recruitment of new online marketing traffic channels ✔ Delivering on weekly and monthly traffic and sales targets✔ Implementing strategies to maximize customer generation from online marketing channels✔ Planning, assisting and executing marketing campaigns✔ Monitoring online marketing channels to ensure optimization



Omega College

• United Kingdom

• Marketing Specialist

  • Jun 2009 - Mar 2010

  ✔ Developing and executing Marketing strategies ✔ Planning, executing and assessing Advertising campaigns ✔ Telemarketing, e-mail marketing, social media ✔ Developing and executing Marketing strategies ✔ Planning, executing and assessing Advertising campaigns ✔ Telemarketing, e-mail marketing, social media