Experience

Omniarch

• Sweden
• Business Consulting and Services
• 1 - 100 Employee

• Senior E-commerce Consultant

  • Feb 2020 - Present

  At Omniarch we collect some of Sweden's most skilled e-commerce profiles. With excellence in e-commerce, digitization, omni-channel and digital marketing, our mission is to: "Make Swedish e-commerce the global aspiration". With value words such as joy, creativity, innovation and trendsetting, we help several of Sweden's and the nordics largest retailers, companies and e-retailers to successfully grow in both existing and new markets. At Omniarch we collect some of Sweden's most skilled e-commerce profiles. With excellence in e-commerce, digitization, omni-channel and digital marketing, our mission is to: "Make Swedish e-commerce the global aspiration". With value words such as joy, creativity, innovation and trendsetting, we help several of Sweden's and the nordics largest retailers, companies and e-retailers to successfully grow in both existing and new markets.



Scotch & Soda

• Netherlands
• Retail Apparel and Fashion
• 700 & Above Employee

• Nordic Ecommerce Manager

  • Sep 2018 - Feb 2020

  - Localization for the Nordic market with Sweden as a primary market, including full translation of the site, ads localization, merchandising, local delivery options and payment providers. Increased conversion rate and marketing efficiency. - Campaign planning and execution for local campaigns for the upcoming year. In close collaboration with stores, omnichannel approach as well as global alignment with a customer centric focus. Responsible for newsletter and social media execution and optimization, definition of relevant KPIs. - Sales reports and forecasts on a weekly basis, definition of relevant KPIs with a clear growth and margin focus. Show less



Sealife/Nautiska Magasinet

• Stockholm, Sverige

• E-handelschef

  • Nov 2016 - Aug 2018

  - Optimized the entire customer journey, from first visit to returning customers. Areas included: email, website UX, redesign to responsive, conversion rate optimization, analysis and data driven action, initiation and execution of projects. - Optimized the return process, increased customer satisfaction and reduced churn. - New shipping options and renegotiated existing contracts. - New collaborations with payment providers, SEM and personalization tools, reduced costs and increased ROAS. - Developed the campaign plan for the upcoming year in alignment with company strategy and targets. - Planned and created newsletters and evaluation of campaigns, increased open rate and reduced unsubscribe rates. - Planned and produced promotional material for online and in-store, optimized and created landing pages for campaigns and evaluated results, introduced a testing process to ensure material was always optimized. - Optimized the product flow - Edited product images and product descriptions, reduced time spent per product. - Hired a team consisting of consumer care and content management. Show less



Stadium

• Sweden
• Retail
• 700 & Above Employee

• Ecommerce manager Stadium Outlet

  • Dec 2015 - Nov 2016

  - Primary contact with partners regarding Adwords, SEM and Retargeting - Optimizing site to out conversion goals - A/B testing onsite (set-up and follow-up) - Budget responsibility - Controlling stock value - Email-marketing, choosing products and approving mail - Editing photos for banners and remarketing campaigns - Google Analytics and Adobe Analytics - Primary contact with partners regarding Adwords, SEM and Retargeting - Optimizing site to out conversion goals - A/B testing onsite (set-up and follow-up) - Budget responsibility - Controlling stock value - Email-marketing, choosing products and approving mail - Editing photos for banners and remarketing campaigns - Google Analytics and Adobe Analytics



Grand Shoes

• Business manager - Ecommerce manager

  • Jan 2012 - Dec 2015

  - Managing Web Orders - Customer service through email and phone - Updating and maintenance of the online store and physical store - Recurring marketing for both web and printed media, and evaluating marketing campaigns - Email-marketing - Purchase of new products - Management of staff - Photographing new shoes and edit them for release, using Photoshop. - Google Adwords - Google Analytics - Managing Web Orders - Customer service through email and phone - Updating and maintenance of the online store and physical store - Recurring marketing for both web and printed media, and evaluating marketing campaigns - Email-marketing - Purchase of new products - Management of staff - Photographing new shoes and edit them for release, using Photoshop. - Google Adwords - Google Analytics



Brightstep

• Sweden

• Social commerce consultant

  • Feb 2011 - Nov 2011

  As a eCommerce manager I want to bring commerce in to social media. I work with eCommerce companies within social commerce, to help them with: • Traffic • Conversionrate • ROI • Social mediapolicy • Strategies within different channels • Campanies I give workshops for the customers, to guide them through these questions and to manage the project after. Selection of projects Swedish fashion retail company • Project leader for social media strategy project. The project included marketing analysis, strategy definition, high level reguirement analysis and documentation. Nordic shoe retail group • Project manager to produce a social commerce policy and a social media strategy. The project included marketing analysis, strategy definition, high level reguirement analysis and documentation. Swedish forum for retailers • Project manager to conduct a study regarding a guideline for internationel e-commerce for nordic retailers. The information will me shown on their website as a direction for e-commerce companies that want to sell outside Sweden. Swedish fashion and accessories retail company • Project manager/eCommerce manager. Building and promoting their eCommerce site. The project included strategy, requirements analysis, implementation and operations. Show less



Hyper Island

• Sweden
• Education Administration Programs
• 200 - 300 Employee

• eCommerce manager

  • Aug 2010 - May 2011

  English is the working language at Hyper Island, and people join from all over the world. Hyper Island currently host students from no less than 19 different countries, a number that continues to grow each year. This program covers the following: o Group dynamics and self-managing leadership o Idea and concept development o Entrepreneurship o eCommerce market and industry – trends, challenges, legal and ethical issues o eCommerce store development – marketing plans, strategies and campaigns o Design for customers o Building e-commerce business Selection of projects Swedish fashion and accessories retail company • Project manager/eCommerce manager. Building and promoting their eCommerce site. The project included strategy, requirements analysis, implementation and operations. Swedish bicycle/gadget retailer • Social media expert/eCommerce manager. The project included requirements analysis, optimization of their existing e-commerce solution and promoting and launching a new product line via Youtube and Facebook. http://www.youtube.com/watch?v=thw5WD3JBfk Show less



BioPhausia AB

• Graphic Designer

  • Apr 2008 - Jan 2011

  A Graphic Designer at Biophasuia AB/BMM Pharma AB includes work with medicine packaging and their development during the whole life cycle. That includes boxes, labels, leaflet notes, foil and advertising materials. The service includes daily contact with our collaborative partners in Sweden and abroad (India, England, Poland and the Baltic countries). A Graphic Designer at Biophasuia AB/BMM Pharma AB includes work with medicine packaging and their development during the whole life cycle. That includes boxes, labels, leaflet notes, foil and advertising materials. The service includes daily contact with our collaborative partners in Sweden and abroad (India, England, Poland and the Baltic countries).



ICA Kvantum Sickla

• Cashier

  • Aug 2003 - May 2008

  I worked as cashier and also in the bakery at ICA Kvantum, Sickla. This was during my studies to avoid a study loan. One of many experiences from that time is the useful knowledge how to handle customers and make them feel satisfied. I worked as cashier and also in the bakery at ICA Kvantum, Sickla. This was during my studies to avoid a study loan. One of many experiences from that time is the useful knowledge how to handle customers and make them feel satisfied.