Experience

Sverige för UNHCR

• Manager Donor Loyalty & CRM

  • Mar 2019 - Present

  As Manager Donor Loyalty & CRM I am responsible for the development of fundraising programs with the purpose to develop long-term loyalty among donors. I have strategic and tactical responsibility for the implementation, development, execution and analysis of activities and processes to raise donor loyalty and increase donations.Currently project leader for the implementation of Salesforce and Marketing cloud which is one of the organisations largest investment for future growth.



STI - Stockholm Institute of Technology

• Marketing Manager

  • Oct 2016 - Feb 2019

  I am responsible for the marketing and part of the management team at STI. Among other things my tasks include market analyses, customer insights, strategic planning and campaign management. It is my responsibility to make sure that the plans are executed and continuously improved. Some of my daily tasks include:- Website, including SEO and analysis with Google Analytics- CRM, I have implemented and developed our CRM-system - Lead marketing- E-mail marketing where I work a lot with segmentation and have implemeted Marketing Automation to a degree- Google AdWords/Google Ads and Facebook advertisingApart from the marketing activities I also work with developing our portfolio of educations and our brand. Among other things I conduct market analysis and write reports to develop new educations.Major results that I have achieved at Stockholm Institute of Technology include increasing the number of applicants to our educations, increasing the share of women that applies, implementing and improving a CRM-system, introducing newsletters segmented to different audiences, increasing the visitors and conversions on our website, implementing an annual reports for the measurements of the application process.

• Marketing and Communication

  • Feb 2015 - Oct 2016



Mekonomen Group

• Sweden
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Consultant

  • Dec 2014 - Jan 2015

  Tasks: Update the Excel tool for the year end report and prepare material for board meeting.Experience: In this short consultant assignment I had to quickly adjust to the company's way of working in order to prepare and improve their Excel tool for the year end report.



Pernod Ricard

• France
• Beverage Manufacturing
• 700 & Above Employee

• Market Analyst

  • Aug 2014 - Dec 2014

  Tasks: Analyze the wine- and spirits market in Scandinavia and Baltics to produce a four year plan, produce market share analyzes and trend rapports, support country-and brand managers, work with large databases and further develop Excel-tool.Experience: I developed my analytical and strategical thinking. With Excel as my main tool I worked with large databases to produce various reports. I also developed the Excel tool and added a dashboard which allows the user to view for example categories, brands and marketshares in an interactive and dynamic view which will reduce the need for ad hoc reports to view the data.



Handelsbanken

• Sweden
• Banking
• 700 & Above Employee

• Bank Teller

  • Jun 2014 - Aug 2014

  Tasks: Cashier and customer service.



Meda Pharma

• Brazil
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Marketing Assistant

  • Apr 2014 - Jun 2014

  Tasks: Marketing coordination, online and traditional marketing, SEO-optimization, production, ordering and analysis of marketing material, marketing research, product development, analysis of sales results. Experience: As marketing assistant at the international pharma company Meda I worked in the international marketing department for OTC-Products. I coordinated marketing activities for different European markets as well as compiled statistics over sales to analyze effects of marketing efforts in order to plan future activities and actions.



ICA

• France
• Construction
• 1 - 100 Employee

• Master Thesis

  • Jan 2014 - May 2014

  The thesis is focused on the use of food packages as a marketing tool and a way for private labels to communicate with consumers. Unlike previous studies that are mainly focused on the design, shape and color of the package this study investigate what type of communication that has the largest effect on consumers. The study was of a quantitative nature and from analyzing the close to 2500 responses we concluded that certain types of package communication has the potential to convince consumers to switch brand. We recieved the top grade for the study.



LSG Sky Chefs

• Germany
• Food and Beverage Manufacturing
• 700 & Above Employee

• Intern, Online Communication

  • Oct 2013 - Jan 2014

  Tasks: Analysis of internal and external communication, targeted communication, segmentation, online and traditional marketing, producing and ordering marketing material, CMS-migration and support, communication strategyExperience: By working in the corporate communications department for a large international corporation I gained insight to the importance of communication in building and sustaining the company culture. I developed my creative skills and strategic thinking in the various projects.

• Bank Teller

  • Jun 2013 - Sep 2013

  Tasks: Cashier and customer service.Experience: By working in a larger bank office I developed my skills in multiple areas but especially in problem solving since most customers needed help with a wider variety of problems.

• Bank Teller

  • May 2012 - Aug 2012

  Tasks: Cashier and customer service.

• Bank Teller

  • May 2011 - Aug 2011

  Tasks: Cashier and customer service.Experience: I gained insight into the world of banking and the nature of working in the service sector. My interpersonal skills were developed by communication with colleagues as well as customers.



Vendator

• Advertising Services
• 1 - 100 Employee

• Telemarketer

  • Jun 2009 - Jul 2009

  Tasks: Communicate with ComHem’s consumers and market the products to retain customers.Experience: I gained valuable experience in customer service and communication. I learned how to pose convincing arguments and help customers understand the products we were selling (broadband and digital TV from ComHem).