Experience

Gospooky

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Content Creative

  • Jan 2022 - Present

  Curiously growing with a team of multi-talented creatives to conceptualise ideas for digital social media campaigns, before creating English copies for them where necessary.On top of all previous copywriting responsibilities, my role as a content creative now includes conceptualising creative ideas for ongoing digital campaigns and brand pitches. I then present all ideas to both internal and external parties such as designers, creative leads, clients, third-party vendors, and/or freelancers. Where required, I also prepare microsite copies that help better user experiences (UX) across various campaigns - which has since encouraged me to learn more about to UX writing. Show less

• Social Media Editor

  • Mar 2021 - Feb 2022

  Embracing the culture of creativity, straightforwardness, and boldness in social content writing and English copywriting.As a social media editor, my day to day includes looking through pitch decks to ensure they are error-free and flow perfectly. I also create copies for social media content across digital platforms like Instagram, TikTok, and LinkedIn, ensuring they fit well to the platform. On the side, I do a touch of community management just for fun.



Home

• Individual and Family Services
• 300 - 400 Employee

• Freelance Copywriter

  • Aug 2011 - Mar 2021

  Perfecting the craft of words, one Microsoft Word document at a time. I began my journey as a copywriter in college, offering assistance in: - Social media content curation and creation - Lifestyle article write ups - Web content revamps - EDM content creation - Corporate profile write ups Perfecting the craft of words, one Microsoft Word document at a time. I began my journey as a copywriter in college, offering assistance in: - Social media content curation and creation - Lifestyle article write ups - Web content revamps - EDM content creation - Corporate profile write ups



Starbucks

• United States
• Retail
• 700 & Above Employee

• Barista Partner

  • Nov 2019 - Apr 2020

  Putting smiles on faces, one coffee cup at a time. As a barista partner, I work on making your experience at Starbucks the perfect one from the moment you step into our store. My role in a day includes; but is not limited to: Marketing our seasonal drinks, ensuring overall store cleanliness, connecting with customers through conversations at the counter and at table services, and preparing drinks following a 5-step Starbucks bar routine. Putting smiles on faces, one coffee cup at a time. As a barista partner, I work on making your experience at Starbucks the perfect one from the moment you step into our store. My role in a day includes; but is not limited to: Marketing our seasonal drinks, ensuring overall store cleanliness, connecting with customers through conversations at the counter and at table services, and preparing drinks following a 5-step Starbucks bar routine.



Digitas Malaysia

• Malaysia
• Advertising Services
• 1 - 100 Employee

• Senior Community Manager

  • Mar 2019 - Oct 2019

  Bringing the magic of community management, content creation, campaign ideation, and weekly sentiment reporting skills to work. As a senior community manager, I am constantly looking out for what's trending on social media platforms such as Facebook, Twitter, Instagram, and YouTube to further entice whoever is interested in our brands to better engage with us. I am also the liaison between the local Malaysian teams to the APAC regional counterparts - be it between clients, media planners, client servicing teams or designers on relevant accounts. Brands I'm worked on: Disney Malaysia (Disney•Pixar), Marvel Malaysia, Star Wars Malaysia, Buena Vista International Malaysia, Kinder Malaysia, and Kinder Bueno Malaysia Show less



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Community Manager

  • Aug 2018 - Mar 2019

  Bridging the gap between consumers and brands, ensuring that stories from all corners are heard loud and clear. As a community manager, I crawl through the realms of social media in search of the best content ideas to adopt - making my clients the cream of the crop when it comes to being digitally savvy. I commit myself in day-to-day client communications, content crafting, content posting, and spam deleting while learning the ropes of creating the best content strategy deck there is for the days, months, and years to come. Brands I've worked on: Wyeth Nutrition, Nestle Omega Plus, Nestle Health Sciences Show less



SearchGuru

• Malaysia
• Advertising Services
• 100 - 200 Employee

• Senior Copywriter

  • Aug 2017 - Mar 2018

  Ever seen an eye-catching ad on Facebook or Google? It's probably got my copies written on them. At SearchGuru, I provide creative copywriting for ad banners on various digital platforms. I turn briefs into easy-to-understand materials that entice the masses, brainstorm for pitches that turn into businesses, and craft monthly content plans for every day social media engagement. Brands I've worked on: CASE Construction Equipment Malaysia, i-KiREi Singapore, Sunway City, and PHS HAIRSCIENCE Singapore Show less



Publicis Malaysia

• Malaysia
• Advertising Services
• 1 - 100 Employee

• Social Media Executive

  • Dec 2014 - May 2017

  I'm the person behind your enquries to brands on digital media platforms. This spans across Facebook, Twitter, Instagram, LinkedIn and beyond. Clients have something to convey to their fans? I'm on it. Fans have something to say to the brands? I'll bring the message over. I also sit in brainstorm sessions where coffee aplenty and snacks are optional; conceptualizing on groundbreaking digital campaigns and on-ground events wherever relevant. Following this, I'm also proud to have ran several successful social media campaigns which helped create brand presence for our clients across the FMCG and housing industry. Brands I've worked on: MAGGI Malaysia, NESCAFÉ Malaysia, Sunway Property, Garnier Malaysia, Shu Uemura Malaysia, and YSL Malaysia Show less



Kingdom Digital

• Malaysia
• Advertising Services
• 100 - 200 Employee

• Copywriter

  • Jan 2014 - Aug 2014

  I worked daily on MS Word and MS Excel, crafting copies and material on digital platforms and social media sites. I also snuggled upon the beanbags, brainstorming over engaging digital campaigns for brands to reach out to their target market and beyond. Brands I've worked on: Flavettes Malaysia, Transitions Optical Malaysia, GAB Foundation, and Choclairs Malaysia. I worked daily on MS Word and MS Excel, crafting copies and material on digital platforms and social media sites. I also snuggled upon the beanbags, brainstorming over engaging digital campaigns for brands to reach out to their target market and beyond. Brands I've worked on: Flavettes Malaysia, Transitions Optical Malaysia, GAB Foundation, and Choclairs Malaysia.



Nuffnang Malaysia

• Community Relations Intern

  • Jan 2013 - Mar 2013

  I made coffee and served doughnuts for an A grade on my internship report! Just kidding.... I wrote copies for Nuffnang's blogs, coordinating on giveaway details and event planning for both in-house and on-ground activities. I was also the forefront in blogger enquiries, tasked to look upon the help tickets sent over from the website. Events I've worked on: - Nuffie's Laser Tag: An in-house event for the staffs of Netccentric, Nuffnang, and ChurpChurp to come together for a day of fun in line with Nuffnang's spirit of a work life balance. - Nuffnang Birthday Bash 2013: The annual birthday celebration on the birth of Nuffnang! The team also contributed in creating a storm on Twitter with the hashtag #NNBB2013 as we took first place on the Twitter trend board. - Nuffnang's exclusive movie premieres, happening in various cinemas around Klang Valley. Show less