Experience

SafeGuard Applied Innovation LTD

• Israel
• IT Services and IT Consulting
• 1 - 100 Employee

• VP of Marketing - SaaS | GTM Strategy | Budgeting | Negotiations | ARR

  • Nov 2021 - Present

  KEY ACHIEVEMENTS 🔥 Achieving a 400% revenue growth by Implementing a new pricing model strategy. 🔥 Generating $600K ARR within the first 6 months in the USA with a smart GTM strategy. 🔥 Monopolizing a $2B market by strategically establishing a new market safety index. 🔥 Expanding into a new $3B market vertical by securing a contract with a security leader. 🔥 Crafting an investment deck showcasing growth from a $2B market to a $16B market. 🔥 Proving a 140% increase in client company shares in a new case study. RESPONSIBILITIES My mission is to position our SaaS as the global market leader. In this role, I am manage marketing budgets, build strategic advantages, and create a cohesive brand tone and design language. I also foster key industry relationships, collaborate with agencies and vendors, and standardize processes for optimal performance. THE COMPANY Private; 45 employees SafeGuard is an international Safety-Tech group, that uses AI to predict and prevent workplace accidents in real-time. Show less



SYNERGIO

• Israel
• Biotechnology Research
• 1 - 100 Employee

• Marketing Director - Brand development | Strategy | Management | Investment | B2B

  • Mar 2016 - Nov 2021

  KEY ACHIEVEMENTS 🔥 Landing a $10M funding round by captivating investors with inspiring storytelling. 🔥 Securing a $1M JDA with CPG market leader, granting access to 2B daily consumers. 🔥 Expanding commercial opportunity by 1,400% by partnering with an oral care giant. 🔥 Identifying an untapped $2B market opportunity by repositioning technology. 🔥 Protecting IP by persuading a cosmetic market leader to conduct POC in our laboratories. 🔥 Developing key strategy to enable dual invoice approach by CPO of a market leader. RESPONSIBILITIES My mission was to maximize the financial potential by strategically repositioning and optimizing commercial initiatives. In this role, I facilitated a competitive advantage shift and initiated a cutting-edge bio-database platform to support it. Furthermore, I expanded our B2B core technology into unexplored areas, and developed a new B2C product line. THE COMPANY Private; 35 employees SYNERGIO is a biotech startup developing smart bio actives that make healthier and more sustainable Consumer Packaged Goods products. SYNERGIO provided me with an entrepreneurial mindset, the experience of working in a rapidly growing early-stage startup and the opportunity to lead marketing teams across different time zones. Show less



Koren Publishers Jerusalem Ltd.

• Israel
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing Manager - Corporate Branding | Marketing Strategy | B2B | B2C | Product Development

  • Jan 2011 - Jan 2016

  KEY ACHIEVEMENTS 🔥 Increasing operating profit by 75% YoY by partnering with key industry players. 🔥 Generating $1.7M in the first year and a 70% market share with a new product line. 🔥 Gaining $275K in online sales per day and achieving a 700% ROI with advertising. 🔥 Increasing sales by 300% with an upselling strategy for an existing product line. 🔥 Building a 60K subscriber base that provided a recurring monthly revenue stream. RESPONSIBILITIES I was entrusted with shaping the company's image and driving growth. In this role, I strengthened brand awareness through innovative advertising, consistent messaging, and strategic collaborations. I secured new growth by identifying and leading new product development from idea to launch based on market trends, business opportunities, and competition analyses. THE COMPANY Private; 52 individuals; serving 9 brands in 6 languages, spanning 32 markets worldwide. Koren Publishers is a leading global content producer, offering print, video, digital, audio, and social content with iconic brands and world-renowned talents. KOREN provided me with valuable hands-on experience in defining and monitoring key performance indicators (KPIs), while also developing the ability to effectively manage and lead cross-organizational processes. Show less



Swed Masters Workshop Llc

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Brand Strategist - P&L | Trend Analysis | Brand positioning | Storytelling | CRM

  • Feb 2007 - Dec 2010

  KEY ACHIEVEMENTS 🔥 Increasing brand recognition by 80% with an innovative advertising campaign. 🔥 Leading to a remarkable $10M quarterly revenue by brand repositioning. 🔥 Yielding a 250% surge in sales by mastering a new lead-generation tactic. RESPONSIBILITIES Starting out as the manager of the flagship branch, I led a team of sales reps before being promoted to oversee the company's overall brand strategy. In this role, I created and implemented a comprehensive brand positioning that involved conducting extensive market research, analyzing industry trends, and establishing a compelling new brand storytelling. THE COMPANY Private Company; 40 employees Swed is a highly esteemed luxury brand renowned for its precious metal artworks which are sold in the brand's boutiques worldwide. SWED taught me the importance of staying flexible, being attuned to consumer needs, and leveraging data and insights to make informed decisions that drive business success. Show less