Experience

LatinBrand

• United States
• Advertising Services
• 1 - 100 Employee

• Account Supervisor

  • Jan 2016 - Present

  Initiates and executes the brand planning process, creative, media, digital, and research projects for: SIGMA, CINSA, uLink Services (Uniteller) Crest and Turimex (Grupo Senda), Soriana (Money Transfer Service)Implements effective account procedures and the use of project management tools (Basecamp Project Management/Trello)Understands the brand’s needs and formulates business solutions to create results for each of the mentioned brands. Provides strategic insights to client’s programs.Monitors creative team performance and gives guidance when needed.



LatinWorks

• United States
• Advertising Services
• 1 - 100 Employee

• Sr. Account Executive

  • Jan 2015 - Jan 2016

  Supported Account Supervisor with TV production for Lowe's Companies, Inc. and Major League Baseball.Lead TV promos, Radio and Digital production as well as Social Media content development for both accounts.Created rotation schedules and project timelinesDay-to-day contact with clients and key partner agency counterparts.Key player on Hispanic strategy, tactics, consumer and competitive information and with the development of creative ideas.Obtained internal and Client approvals of plans, creative work, media authorizations and estimatesFacilitated account status meetings, updates client status reports and prepares meetings and conference call recapsPartnered and collaborated with counterparts within the agency to deliver on projects and deliverables, including development of creative briefs.Supported Account Supervisor with billing for both accounts.



MarketVision

• United States
• Advertising Services
• 1 - 100 Employee

• Sr. Account Executive

  • Jan 2014 - Dec 2014

  Initiated and executed the brand planning process, creative, media, and research projects for: J.M. Smucker Company, Mondelez International, Kraft Foods, Cargill, ConAgra, Hershey’s and Aftermarket Auto Parts Alliance.Built and managed day-to-day yearly budgets for clients.Collaborated with the creatives and planning team to develop briefs.Established timelines and project estimates. Coordinate events including, footprints, POS pieces, merchandising elements. Day-to-day contact with vendors (MaxPoint, Valassis, event agency partner) to drive awareness and trial.



Persona Communications, LLC

• United States
• Advertising Services
• 1 - 100 Employee

• Sr. Account Executive

  • Mar 2011 - Dec 2013

  Liaison between the client and agency to meet client's needs. Researched and participated in the development of creative ideas for new business opportunities.Day to Day contact with key accounts. Current client portfolio includes: PepsiCo, Frito Lay, Lucas World Candy, Club America Soccer Academy, Soriana Supermarkets, Texas Energy Star.Coordinated BTL promotions.Managed day to day workload traffic through the organization for current accounts. Liaison between the client and agency to meet client's needs. Researched and participated in the development of creative ideas for new business opportunities.Day to Day contact with key accounts. Current client portfolio includes: PepsiCo, Frito Lay, Lucas World Candy, Club America Soccer Academy, Soriana Supermarkets, Texas Energy Star.Coordinated BTL promotions.Managed day to day workload traffic through the organization for current accounts.



Azteca America

• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Account Executive

  • Jan 2009 - Jan 2010

  After working as a Sales Coordinator for eight months, was promoted to Account Executive; responsible of handling advertising for several clients.Oversaw daily traffic activity of four markets in Texas with Citrix Web interface (OSI) and ADconnections; increased on-time commercial airings for the region.Researched marketing opportunities with Media Audit to develop sales presentations for new client acquisitions.Benchmarked the network’s ratings against competitors as measured by Nielsen to determine airtime price points.Developed and maintained post-log reports for clients; strengthen customer relationships with enhanced tracking of the client’s media activity.Conducted financial reviews of individual accounts with the accounting department; shortened collection times and decreased accounts in default during Q1 of 2010.Coordinated recruiting efforts for local office; participated in career fair at UTSA 2010.



MarketVision

• United States
• Advertising Services
• 1 - 100 Employee

• Intern

  • Jan 2008 - May 2008

  Assisted with the formation of “Destino Latinoamerica” (Continental Airlines community outreach program); encouraged over 15 schools in San Antonio to participate in the campaign.Generated Media Value Reports; improved the tracking efficiency of client’s media articles.Handled relations with Hispanic Media in the U.S.; several media channels participated in “Destino Latinoamerica” campaign. Assisted with the formation of “Destino Latinoamerica” (Continental Airlines community outreach program); encouraged over 15 schools in San Antonio to participate in the campaign.Generated Media Value Reports; improved the tracking efficiency of client’s media articles.Handled relations with Hispanic Media in the U.S.; several media channels participated in “Destino Latinoamerica” campaign.