Experience

Zebrands

• Mexico
• Technology, Information and Internet
• 100 - 200 Employee

• Head of Brand

  • Sep 2023 - Present

  Mexico City, Mexico



Cheaf

• Mexico
• Food and Beverage Services
• 1 - 100 Employee

• Head of Brand

  • Nov 2022 - Sep 2023

  Mexico City Metropolitan Area Bridge between our customers and the business, driving the brand strategy and marketing design-initiatives to influence customer perceptions and help drive customer acquisition and retention. - Create Cheaf's brand strategy, identity, architecture, and positioning including the setting of brand guidelines, brand vision, and value proposition - Continuously grow the brand equity through meaningful and actionable insights and translate them into a content strategy, paid ad campaigns and… Show more Bridge between our customers and the business, driving the brand strategy and marketing design-initiatives to influence customer perceptions and help drive customer acquisition and retention. - Create Cheaf's brand strategy, identity, architecture, and positioning including the setting of brand guidelines, brand vision, and value proposition - Continuously grow the brand equity through meaningful and actionable insights and translate them into a content strategy, paid ad campaigns and impactful brand actions - Design and strategize storytelling for our brand narrative to express the brand story to customers across all touchpoints - Identify and prioritize the most important audiences to target to drive awareness about our brand - Lead full brand/product campaigns and other marketing initiatives with a hands-on mindset to define positioning and value proposition for products and create go-to-market strategies - Influence and collaborate with a cross-functional team towards the brand and growth goals (from planning to execution) - Lead, together with other areas, the launch of the brand in new countries. Show less



Consulting

• Creative & Brand Strategy Consultant

  • Mar 2022 - Aug 2022

  Remote I am a creative visionary who understands execution and has deep knowledge in how to build and scale transformative brands through purposeful and bold creative ideas, in the ever-evolving tech industry.



Bitso

• Mexico
• Financial Services
• 400 - 500 Employee

• Head of Creative & Brand Design

  • Dec 2020 - Nov 2021

  Amazing journey of 2 years being one of the leaders that took Bitso from a small startup to a unicorn startup, driving brand initiatives that unlock growth from 600 to 5M users. - Lead the global creative & brand strategy for Bitso’s most high-profile brand campaigns, insights based on qualitative and quantitative data, creating unique brand experiences through frame opportunities - Launch initiatives that have generated millions of engagers and significant lifts in company market… Show more Amazing journey of 2 years being one of the leaders that took Bitso from a small startup to a unicorn startup, driving brand initiatives that unlock growth from 600 to 5M users. - Lead the global creative & brand strategy for Bitso’s most high-profile brand campaigns, insights based on qualitative and quantitative data, creating unique brand experiences through frame opportunities - Launch initiatives that have generated millions of engagers and significant lifts in company market value - Establish and own Bitso’s global creative guidelines, and ensure they're consistent executedly across the different countries - Manage and mentor team of creatives in world-class creative execution and professional/personal growth - Co-built the in-house creative brand team at Bitso. - Executed business-defining brand campaigns

• Creative & Brand Design Manager

  • Dec 2019 - Dec 2020

  Mexico City, Mexico



Dogma Company

• Mexico
• Design Services
• 1 - 100 Employee

• Co-Founder & Head of Brand Experience

  • Jan 2017 - Dec 2019

  Mexico Today, people embrace companies with the customer experiences that best meet their needs. Dogma transforms companies by designing the best-in-class experiences that delivering measureable value to users and to businesses. I design brand experiences that affect the way people see, hear and feel, helping companies with a user-centered design to engender emotional responses in their audience that create fundamental value.



Let's Mk

• Mexico
• IT Services and IT Consulting

• Co-Founder & Creative Director

  • Jan 2017 - Nov 2018

  Mexico As founding partner of "Let's Make" I spearhead projects that focus on blending technology, rich visual content, and human experience that connected people thought user interface, and design for digital platforms. I focus on the idea that great design can change the way consumers and brands interact with each other.



Presidencia de la República - Mexico

• Government Administration
• 200 - 300 Employee

• Creative Director

  • Nov 2015 - Nov 2018

  México Head of the creative team. Guidance and best practices for the development of innovative projects inside the company through experience design, brand & concept development, innovation strategist, UX and UI design, storytelling consultant, wayfinding, interior design & exhibitions. I was the leader of a team of creatives to craft connected experiences.



DPC Another Digital Company

• Co Director & Creative Technologist

  • Jan 2014 - Nov 2015

  México Direction for brand guideline development, information architecture, and UI/UX design. Additional work on concepting/design for research & development projects.



Boma - High End Products

• Retail Luxury Goods and Jewelry

• Co-Founder & Creative Director

  • Jan 2013 - May 2014

  Mexico City Area, Mexico As creative director I lead the design and user experience team across all digital, physical and communications touchpoints. Experience design, visual design, concept development and creative strategy



CONTAMINACIÓN GRÁFICA

• Motion Graphics

  • Jul 2013 - Jan 2014

  Mexico City Area, Mexico Visual design, brand guidelines, concepting, animation & motion design



KINOKI - International Film Festival

• Motion Graphics

  • Jun 2013 - Nov 2013

  Mexico City Area, Mexico Freelance direction, motion graphics supervision, animation, design, concept development, for the visual identity.



Mercedes - Benz Fashion Week

• Interactive Graphic Designer

  • Jan 2013 - Apr 2013

  Mexico City Area, Mexico User interaction, visual design, concept development, animation and rapid prototyping for the visuals on the stage.



Impar

• Mexico
• Technology, Information and Internet
• 1 - 100 Employee

• Co-Founder & Graphic designer

  • Jan 2012 - Feb 2013

  México I helped brands achieve their business objectives through powerful creative work like digital & graphic design, brand guideline development, concepting/design and UI/UX design.



Colectivo Astrovandalistas

• Creative Intern

  • Dec 2011 - Jul 2012

  Mexico City Area, Mexico Visual design, and design documentation for Astrovandalistas, a translocal collective that focuses on the development of projects that combine research, artistic action, technology, urban hacking and open knowledge.