Experience

phenofAST

• Medical Device
• 1 - 100 Employee

• Chief Executive Officer

  • Jan 2023 - Present

  phenofAST is one of the startup companies supported by MindUp incubator phenofAST is one of the startup companies supported by MindUp incubator


BioView
• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee
• External Director

  • 2016 - Present


DiaSorin

• Italy
• Biotechnology Research
• 700 & Above Employee

• Country Manager

  • Mar 2017 - Feb 2023

  • Manages an operation of 20 employees and a significant volume of business • Responsible for importing, storing, marketing and selling diagnostic equipment and kits, to clinical laboratories of health funds and hospitals in Israel • Reports to the Deputy CEO and Director of Europe and Israel (located in Italy) • Fully responsible for the P&L • Committed to implement a company (LUMINEX) acquired by DiaSorin Global, in Israel, and to grow business • Manages an operation of 20 employees and a significant volume of business • Responsible for importing, storing, marketing and selling diagnostic equipment and kits, to clinical laboratories of health funds and hospitals in Israel • Reports to the Deputy CEO and Director of Europe and Israel (located in Italy) • Fully responsible for the P&L • Committed to implement a company (LUMINEX) acquired by DiaSorin Global, in Israel, and to grow business



Teva Pharmaceuticals

• Israel
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Diagnostics, Bioscience products & Business Development Director

  • Jul 2014 - Mar 2017

  My responsibilities include leading the business development activities for Teva Medical in the fields: Nephrology - Hemo and Peritoneal Dialysis; Innovative hospital solutions and devices especially for Infection control; In Vitro Diagnostics (IVD) and external Quality Control (QC) programs for labs ; Teva home - Total parenteral nutrition (TPN) and blood products (BioScience) by Baxter. I also lead the diagnostics business ( Beckman Coulter products & QC programs), to manage a professional team ( service, application and sales people). I am responsible for BioScience blood products by Baxter ( Hemophilia treatments and others). Show less



Abbott Laboratories

• Colombia
• Personal Care Product Manufacturing
• 200 - 300 Employee

• Country Manager for Abbott Diagnostics & Abbott Molecular Israel

  • May 2010 - Apr 2014

  Responsibilities include: • Sales of Abbott Diagnostics products (including molecular products) in Israel. • Establish and set up the Israeli Abbott Diagnostics affiliate to build a leading team, commercial and legal settings, customer service and sales teams. • P & L management responsibilities. • Report to the Area Manager (VP) located in Germany. • Participate in professional congresses in Israel and abroad. • Deal and negotiate with all the Israeli customers (e.g. Hospital laboratories, Health funds Labs, Purchase managers of Health funds, etc.). Show less



Medison Pharma Ltd.

• Pharmaceutical Manufacturing

• Division Manager for the Diagnostic Division at Medison

  • 2001 - 2011

  • Negotiated and managed a successful transition of two business lines (ELISA business and Immunoassay business line). • Responsibilities included: direct supervision of sales, operations and cooperation with the other two Medsion commercial sales divisions (pharmaceuticals and medical devices) as well as coordination with logistics, finance and HR divisions. • Divisional P&L responsibilities. • Active business development succesfuly led Medison to get the distribution rights from biotechnology companies for molecular and medical device products. • Responsible also for getting the registration rights and import license for new products, through the ministry of health regulation process. 10.2006-10.2008 Head of the Sales Department of Pharmatope/Pharmatrade, a diagnostic company aquired by Medison which represented in Israel 50 companies (EU, US, Japan). After finalizing a succesful merger, the company dealt with distribution of diagnostic kits and instrumentation. • Directly managed staff members and operational managers. • Responsible for the integration of the acquired company into Medison both from the business managment percpetctive and the corporate culture. • Manage all the commercial topics to adjust to both local buisness environment and the mother companies. 2005-2006 Business Unit manager at Medison 2001-2003 Product Manager for Hematological, Organ Transplants and Enzyme Deficient Diseases at Medison Show less



Rimipharm Medical Products Ltd

• Israel
• Retail Health and Personal Care Products
• 1 - 100 Employee

• Co-founder, and Business Development Manager at Rimipharm Inc.

  • 2003 - 2004

  A company specializing in the distribution of rapid diagnostic kits. • Responsible for business development to include developing initial connections, signing representation contracts with foreign suppliers, penetrating the Israeli market and create recurring sales. • Accountable for all aspects of sales of the products in Israel (e.g. creating an internet site for the company, participation in exhibitions associated with professional conferences, processing tenders and MARCOM ). A company specializing in the distribution of rapid diagnostic kits. • Responsible for business development to include developing initial connections, signing representation contracts with foreign suppliers, penetrating the Israeli market and create recurring sales. • Accountable for all aspects of sales of the products in Israel (e.g. creating an internet site for the company, participation in exhibitions associated with professional conferences, processing tenders and MARCOM ).