Experience

烟台欣和企业食品有限公司

• China
• Food and Beverage Services
• 1 - 100 Employee

• Senior Data Analyst

  • May 2021 - Present

  Category Strategy：Combine internal and external data, analyze short-term and long-term market trends, find market and growth opportunities and guide brand/category design for Shinho's product architecture. Performance Management System：Leverage internal and external data assets to establish an analytical framework to undertake the setting and disassembling of the company's sales goals. Build operation system according to business objectives, continuously track the dynamics of vendors and categories, guide business direction, and ensure normal business operation and goal achievement; Business Strategy Optimization：Design and upgrade business logic, optimize model algorithm to ensure distribution/promotion/visit route strategy to play a role at the front end based on actual business scenario. Internal Training：Provide training to other teams to help them understand company’s current data operation product and help nationalization. Show less



Converse

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Data Analyst Manager

  • Feb 2019 - May 2021

  Future Sales Forecast：Build forecast model from 0 to 1 based on offline retail data using Python and SQL to forecast sales of Converse products for the upcoming 4 seasons. Help Planning Team and Inventory Management Team to set order and inventory plan for the next 4 seasons using monthly rolling forecast. BI Visualization Report: Design and build integrated visualization BI platform and Tableau workbook. Combine online and offline data for the first time to meet Business Team and Management Team’s data needs. Daily BI Analysis: Host cross-function business data analysis meeting. Daily monitor overall sales trend, sale through and inventory data etc. Provide business analysis suggestion and data support from different dimension, such as market, product and consumers. Show less



Nielsen

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Business Analysis Manager

  • Sep 2013 - Feb 2019

  Market Volume Estimation: Responsible for estimate China market Volume for different channel. Use stratified sampling to choose proper amount and representative samples for regions cross channels to know different channels’ growing trend in China market. Retail Measurement Survey：Responsible for choosing representative stores for company’s sample store database to meet the needs of data accuracy for all clients’ retail measurement survey reports. Study and decide scientific calculation method to project data to various breakdown dimensions like regions, channels and category. Provide terminal sales data such as market share, distribution and price etc. to various market breakdown to clients. Help our clients to make strategy plan on channel development and product iteration. Build Data KPIs：Build operating instructions and KPIs for data acquisition and data operation team. Build SOP from data collection to delivery. Build data alert and check system to ensure data quality. Customized Project Design：Responsible for the design of client customized retail research project, including estimating market volume, choosing samples and decide projection method. Work with stakeholders to set project schedule and timeline for the final delivery. Show less