Experience

Atomic Growth

• India
• E-Learning Providers
• 1 - 100 Employee

• VP of Acquisitions

  • Oct 2021 - Present

  Successfully purchasing eCommerce accounts and Amazon, in particular, depends on the ability to assess honestly and accurately the value of the account, the brand, and the competitive environment, as well as the ability to develop a work plan for the next five years. Buying a store simply based on its Excel numbers is not wise in today's dynamic world. The key to evaluating this store realistically is to use an e-commerce approach and understand whether this store can double or if it is going down. In my responsibility as VP of Acquisitions to manage and execute all the steps. - Locating potential purchase candidates - Getting to know the sellers during the initial meeting - Evaluation of a store and submission of an offer of purchase (LOI) - Creating a value creation process for every store - Executing Due Diligence - managing and executing the migration process - Handover of the store to our operations team after the migration. Building the Amazon Department: In addition to my core responsibilities, I play a pivotal role in establishing and structuring our Amazon department. This involves: - Department Establishment: I actively contribute to setting up the Amazon-focused department within our organization. - System Development: I design and implement Standard Operating Procedures (SOPs) to streamline processes and enhance operational efficiency. - Strategic Planning: I collaborate with cross-functional teams to develop robust strategies that drive Amazon account growth and success. Show less



Ventura Online

• Advertising Services

• Entrepreneur

  • Aug 2013 - Mar 2022

  I developed, branded, and manage five private labels on Amazon with a total of 23 products that have grown and become leaders in their categories on and off Amazon. Accompanies and consultants to beginner and advanced sellers in the various areas of eCommerce: eBay, Amazon, and Shopify. International speaker on Amazon FBA and digital branding. Advises and accompanies SMB and international companies in entering the world of eCommerce and improving performance. Manages a remote team of professionals in the eCommerce and digital fields. Main strengths: - Business Plan - Amazon PPC expert - Vendor central expert - Amazon AMS expert - Amazon Managing Accounts - Market research - Private-Label Branding - Sales and keywords ranking - SEO and optimization Show less



Vos Ceramic Knives

• United States
• Retail

• Founder & CEO

  • Aug 2013 - Mar 2022

  In 2013, I embarked on an entrepreneurial journey that led to the creation of Vos Ceramic Knives, a private-label brand exclusively available on Amazon USA. From its inception, my focus was clear: to transform it into the preeminent ceramic knife brand in the United States. Over the years, I diligently honed my skills, leveraging my marketing expertise to craft compelling strategies and conducting numerous AB tests, both on and off Amazon, to connect with as many customers as possible. Simultaneously, my commitment to exceptional quality and top-tier customer service became the cornerstones of Vos Ceramic Knives. Through careful product design and meticulous specifications, I ensured that Vos Ceramic Knives achieved unparalleled quality standards. By 2020, Vos Knives had ascended to the ranks of the top three ceramic knife brands in the United States. In 2022, I took a significant step forward in my entrepreneurial journey by selling the Vos Knives brand to Atomic Growth, an FBA aggregator. This strategic decision was driven by the shared vision to elevate the brand to even greater heights. Today, I continue to embrace new challenges and opportunities in the dynamic world of entrepreneurship, driven by a passion for innovation and a commitment to delivering exceptional value to customers. Show less



weforce

• Israel
• International Trade and Development

• Co-Founder & Director of eCommerce

  • Jul 2019 - Jun 2021

  Weforce is an SPN approved (Amazon Service provider network) company that helps SMB to sell their products on Amazon and other marketplaces successfully. We build and manage the business online sales, logistics, and customer support from A to Z. Our marketplace experts will analyze the target markets and will formulate a complete marketplace strategy, hands-on list their product and manage the store, increase visibility with SEO and SEM and handle the storage and last mile to the customer following Amazon standards. As a part of my role: - Established the Weforce company - Built the business plan - Organizational Structure Planning - Staff recruitment and training - Initial customer recruitment - Full general management Show less



Electra Consumer Products Ltd

• Israel
• Consumer Electronics
• 100 - 200 Employee

• Head Of Ecommerce

  • Jul 2019 - Jun 2020

  Chief Manager of Electra Market - One-stop-shop eCommerce distributor company from Electra. Position subject to chief growth officer Electra Consumer Products is Israel's most significant and leading group, which offers the broadest range of solutions for home products, including electrical appliances, "do it yourself," car products and accessories. As Head of eCommerce, I'm in charge of drafting and executing Electra's online marketing strategy both locally and internationally. As part of Amazon's entry into Israel, I establish, manage, and bring success to the company's operations in the new eCommerce world. Establishing, recruitment, and managing a full eCommerce ecosystem: - Analysts - Project Managers - Marketing managers - Marketing Campaigners - Establishing a logistics system - Customer support agents - Branding managers - eCommerce Experts Show less



Ventura Aces

• E-Learning Providers

• eCommerce Consultant, Mentor and Speaker

  • Feb 2014 - Aug 2019

  As part of my role, I have trained and taught thousands of students on the way to successfully establish and run a thriving business in the eCommerce world. The learning included several parts that make up the essence of the entrepreneurial world - Motivation, Business Management, and Practical Management in the marketplaces. In addition, I have consulted and accompanied dozens of businesses and organizations in their entry and success in the eCommerce world. As part of my role, I have trained and taught thousands of students on the way to successfully establish and run a thriving business in the eCommerce world. The learning included several parts that make up the essence of the entrepreneurial world - Motivation, Business Management, and Practical Management in the marketplaces. In addition, I have consulted and accompanied dozens of businesses and organizations in their entry and success in the eCommerce world.



Coyote360

• Israel
• Advertising Services

• Founder & CEO

  • Jan 2018 - Jul 2019

  Coyote360 is a full-service strategic marketing firm. The agency specializes in start-up, re-branding, custom solutions, eCommerce, research and development, web design and impact full marketing strategies. We build, grow, and improve your online sales. I run a team of world-class experts at the eCommerce selling process for large and medium businesses. We use technology and business know-how to optimize everything in the Amazon, eBay, Shopify, Woocommerce, Facebook, Instagram, and Google ecosystem. Do what you do best - We will do the rest... Show less



Arcform

• 1 - 100 Employee

• Director of Marketing

  • Jul 2012 - Dec 2013

  - Brand development - web site traffic growth - web site UI and advertising revenue. - Developed brand strategy and statistics systems. - Strategic Consulting, including business plan & sales strategy development. - Building strategic partnerships and collaborations. - Working with suppliers - Brand development - web site traffic growth - web site UI and advertising revenue. - Developed brand strategy and statistics systems. - Strategic Consulting, including business plan & sales strategy development. - Building strategic partnerships and collaborations. - Working with suppliers



storetail

• Retail
• 1 - 100 Employee

• Sales Manager

  • Jan 2010 - Jul 2012

  - Management of 3 activities of direct sales - Cellcom, Nespresso and Idigital. - Building Marketing Strategy and Marketing Executives. - Manage five regional Managers and about 220 permanent sales representatives. - Network management of 30 branches nationwide. - Basic and establishing operations on a national scale. - Building projections and work plans. - Management controls and measurements: KPI, analysis, characterization reports and metrics. - Compensation Modeling and motivation. - Inventory Management and Finance. - Coordination with senior officials leading companies. - Customer management. - Writing and Building monthly targets. Show less



Yes Television

• Israel
• Online Audio and Video Media
• 1 - 100 Employee

• Sales Agent

  • Sep 2004 - Jul 2005

  - Identify and recruit new customers. - Work with private and business customers. - Identify and recruit new customers. - Work with private and business customers.