Business Advisor

• Jun 2023 - Present

Product Development & Start-ups Mentorship

• Sep 2021 - Apr 2023

Business Consultant

• Jul 2021 - Aug 2021

Product Owner

• Oct 2018 - Nov 2019

- Built up the new service of Candidate product from scratch through delivering to market. - Work directly with CEO, internal stakeholders, developers, testers, and customers to define features and technical user stories- Managed the business requirements, user stories and product backlog on the scrum team- Worked with QA on product testing, and to assign any bugs found during testing- Work closely with Senior Management to align on the vision, program backlog, and roadmap- Acting as a stakeholder of Website and Mobile Application product backlog items, work closely with development teams to ensure the output to be aligned with expectations- Being the voice of the customer and providing a business perspective on value during day-to-day development Show less

Lead UX Specialist

• Mar 2018 - Apr 2019

-Planned and architected the user experience design for 2 products (Candidate and Employers products)-Led the creation of digital products made from a user’s perspective, developed navigation and structure, designed wireframes or interactive prototypes, organized content, and advocated for the needs and goals of real users.- Made UX-related decisions to design, usability, features, and functions.- Conducted user research using various methodologies to gather insights on user behaviours and preferences for the new product of the Candidate.-Developed user personas, user journey maps, and wireframes to guide product development.-Collaborated with cross-functional teams, including developers, product managers, and marketing teams, to deliver innovative products.-Designed and conducted usability testing to evaluate the effectiveness of product designs.-Continuously iterated designs based on user feedback and insights. Show less

Product Owner

• Sep 2017 - Mar 2018

As a Product owner, I was working directly with developers, QA, and product managers to translate business needs and requirements into great products and services for our customers.- Provide backlog management, iteration planning, and elaboration of the user stories- Lead daily scrum ceremonies such as Sprint Planning, Daily Stand-up, Sprint Demo, Sprint Retrospective.- Managed the business requirements, user stories and product backlog on the scrum team.- Create requirements and work with developers to create Epics and User Stories- Worked with QA on test cases, product testing, and to assign any bugs found during testing.- Work closely with counterparts in Product Management to align on the vision, program backlog, and roadmap- Acting as a stakeholder of Mobile Application product backlog items, work closely with development teams to ensure the output to be aligned with expectations- Being the voice of the customer and providing a business perspective on value during day-to-day development Show less

User Experience Manager

• Jul 2016 - Oct 2017

As a UX manager, I was responsible for the whole user experience via all platforms. working with the Talented product team in order to create a new experience of the company’s product. work closely with the Product Team and development team to deliver excellent experience through the design.

User Experience Manager

• Dec 2015 - Jul 2016

As a UX manager, I was responsible for managing a team of talented people in design for creating the new UX of the company’s product. My team and I were working closely with the development team to deliver excellent experience through the design. My responsibilities as a UX manager include: - Building UX team - Plan the UX team works - Communicate with internal stakeholders to understands their needs - Manage the UX Team - Communicate and work with the high-level manager to reflect the company's objectives within our products. Show less

Teacher Assistance- HCI Class

• Oct 2013 - Feb 2016

Senior User Experience Designer

• Apr 2015 - Dec 2015

Digikala is one of the largest online retail store in the Middle East region. As a user experience Designer I Define interaction models, user task flows, and UI specifications. Communicate scenarios, Sketches and Prototypes to stakeholders. Work with our UX director and visual designers to incorporate the visual identity of Digikala into features.

User Experience Researcher

• Nov 2014 - Dec 2015

As a researcher I responsible for generating consumer insights to help drive the development for new features at Digikala Website.Primary Responsibilities :- Design and conduct all usability Testing (create Scenario, Facilitating Tests, Gathering Data)- Create Persona (research, observation, interviews, Gathering Data)- Recommendations and ongoing design consultation to UX Designers and developers

User Experience Researcher

• Nov 2013 - Nov 2014

As a User Experience Researcher I responsible for conducting, analyzing, and reporting on user-centered design research and usability testing for the company Software, including identification of user needs and goals, task and workflow modeling, rapid iterative usability testing, and more formal, in-depth testing.

User Experience Designer

• Oct 2011 - Nov 2013

As a UX Designer, I was responsible for gathering customers needs as well as marketing requests and turned them into designs for company's new products. I created wireframes, mockups and prototypes of ideas developed upon gathered requests by using prototyping and graphic softwares such Microsoft Visio and Adobe Photoshop. I also worked closely with development team to make sure that final products created in a great fit.

Marketing Associate

• Jul 2007 - Oct 2009

Sales engineer

• Jul 2005 - Jul 2007

Patsa ind. offers complete integrated internet-based technology products to improve the quality of life. It includes Embedded Computing, Applied Panel Computing, Industrial Computers, Network Appliances, Compact PCI Digital Video Platforms, Certified Peripherals, and Embedded Software. I worked as a sales engineer in the industrial computer section.